Data is worthless without data management services

The concept of data management services arose in the 1980s as technology moved from sequential processing to random access storage. Since it was now possible to store a discreet fact and quickly access it using random access disk technology, those suggesting that data management was more important than business process management used arguments such as “a customer’s home address is stored in 75 places in our computer systems.”

However, during this period, random access processing was not competitively fast, so those suggesting “process management” were more important than data management services used batch processing time as their primary argument. As software applications evolved into real-time, interactive usage, it became obvious that both management processes were important. If the data was not well defined, the data would be misused in applications. If the process wasn’t well defined, it was impossible to meet user needs.

Organizing your data efficiently and analyzing the full value within it will drive:

  • Operational efficiencies
  • Valuable market insights
  • New strategies and business opportunities

Resulting of data management services:

  • Extract the full value of your data
  • Ensure your data security is robust
  • Enable your businesses to achieve a true competitive advantage
  • The first challenge of data management is capturing all of your available data.

We then go on to align the data we find with your business processes and market opportunities. Our ability to generate accurate and genuinely useful insights very quickly is what we believe sets us apart. Using a mix of technical tools and robust data science methodologies we will take your data and shape it so that you have access to analytics that is specifically focused on your business needs. The way the analytics are presented will make it easy to extract the competitive advantage held within your data.

The key to data management services success is:

  • Speed
  • Accuracy
  • Relevance
  • Genuine insight

Data is worthless if you can’t interpret it. No matter how good the data you hold is, if you can’t extract its insights, you can’t extract its value. The quicker you can get to insight, the more potentially valuable your data can be in gaining competitive advantage. The Virtual Forge is continually building on our deep-seated experience of designing data analytics solutions specific to clients’ needs.

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vservesolution July 31, 2019 0 Comments

6 ideas to make marketing content work for customer support teams

6 ideas to make marketing content work for customer support teams
February 6, 2019Customer Support
As it happens, clients tend to expect customer support teams to have all the answers. While this may not be realistic, a proactive approach can go a long way in meeting client expectations. To this end, marketing content can help Customer Service Teams elevate the client experience.

1. Narrowing down the content
Customer Service Teams may have access to the company’s periodicals, but their interactions with clients vastly improve thanks to customized inputs. For instance, they can receive exclusive emails containing relevant product based or customer focused information. This makes sure that they are always in the know about matters their customers are most interested in. Collating the latest eBooks, how-to articles, data sheets, and underscoring important points not only reiterates the brand’s core proposition but also aids understanding.

When you expose Customer Service Teams to this information, you ensure that their conversations with clients are in tune with the content on your company’s blog and website.

2. Creating an internal content resource
An internal library or intranet for the purpose of pooling information is another great way to share content with Customer Service Teams. This makes sure that they don’t waste precious time looking for marketing content. Instead of spending their time browsing the net, looking for information, and generating an unusual traffic signal on Google, they can receive relevant content as links on the internal resource created specifically for them.

3. Keeping track of social media interactions
Customer Service Teams and Social Media Marketing Teams both come across a lot of complaints on the phone or on a live chat window. But Marketing and Customer Service Teams rarely work together on social media.

Social Media Services

As is the norm, people are more comfortable expressing themselves and giving feedback from behind a screen, enjoying the relative anonymity the internet offers. This means marketing is privy to staggering amounts of feedback from the company’s social media followers. Something the Customer Service Teams may not have access to.

Keeping communications lines open with Customer Service Teams will keep them abreast on interactions with people on the company’s social media accounts. From direct messages to public comments, looping them in shows them how Marketing handles the problems, engages with the users and identifies the issues their clients may not be discussed openly.

4. Including Marketing in meetings
Many times, Customer Service Teams aren’t asked questions about the product or services, but about the entire industry. It is very likely that client queries may go beyond the specific issues that the executive has been trained to answer. This is where Marketing comes in. They are familiar with the industry norms and practices. Which is why including them in the process helps keep the customer well informed during the initial stages of the business relationship.

These meetings can be scheduled regularly, at a time convenient to the marketing team. If they happen to be segregated according to industry specialization, they can be rotated for meetings with clients based on their area of expertise.

5. Bringing Customer Service Teams up to speed on Chatbot Conversations
Chatbots and other chat tools powered by Artificial Intelligence may not be commonplace marketing tools, but for brands that do use them, they are invaluable tools for gathering feedback for Customer Service Teams.

Chatbots let the company talk to customers directly – either through a direct messaging app or on the website with a bot (an automated robot) answering common questions about their products or services.

This is done to ensure that the bot handles routine, open-ended queries that require simple answers so that our customer support services team is free to troubleshoot complex problems and provide technical help to clients. This also helps take the pressure off the service staff.

The interaction between the bot, who is the spokesperson of the company, and the existing client or potential customer who is visiting the company’s website can be very illuminating. Their conversations can be analyzed and examined to detect how customers and potential clients engage with the bot. Indeed, there’s a lot to be learned from the robot. It may be invisible but it can sure make its presence felt!

6. Benefiting from customer service insights
Online Live Chat Customer Service Teams can provide invaluable insights about clients to Marketing. This, in turn, helps them improve their content and make it sharper, more customer-focused and more client-friendly. Reading the transcripts or recordings of the conversations Customer Service Teams have with clients can bring key points – points that may not have been covered on the company blog or website – to Marketing’s attention.

To conclude, sharing key information with Customer Service Teams and keeping them updated on Marketing empowers them in the long run. And empowered employees work wonders for their clients and for their company.

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vservesolution July 31, 2019 0 Comments

What is (DAM) Digital Asset Management System – Vserve Solution?

Digital asset management system (DAM) helps you get more value from creative assets like images and videos by making them easy to organize, access and distribute. Digital asset management is comprehensive file storage software that enables companies to secure digital media. DAM is an essential component of brand management, ensuring marketing and brand assets are easy to maintain and share. Cloud Digital asset management system is dynamic, flexible and gives teams access to company files anytime, anywhere and from any device. It empowers organizations to accelerate content creation and forgo time-consuming hunts for pictures, videos, and other digital assets.

A digital asset management system is necessary when the size or complexity of asset storage and sharing increases

The most common use-case is a marketing team that requires brand and content growth. A DAM system allows companies to expand content while maintaining brand consistency. It saves time and money, which is why so many organizations are adopting DAM software. Once implemented, DAM optimizes content and branding workflows. Decentralized teams have easier access to assets while minimizing duplicates. The most successful DAM systems offer a naturally intuitive user interface and experience.

When your boss tells you to research digital asset management systems, the first thing you’ll probably do is head to the internet to search for information and learn more about what DAM systems can help you accomplish. That’s great, and really important, as all research needs to start somewhere, but you may be missing a very critical step: internal research to determine what requirements are most important. That internal research will help you find a DAM solution that’s right for your company.

The fact is, not all Digital asset management system is the same. Some systems are a fit for certain organizations, while others aren’t. That’s why understanding your own organization’s needs first is key to finding a solution that will work for everyone.

We recommend creating a document that lists your requirements. You can use the template below as a guide. Start it off with a description of your company. List what industry you’re in, what you do, and anything else relevant that you think your DAM provider should know.

  • Do you do work with outside partners that will need access to the DAM?
  • Do you have multiple locations that need to collaborate together?
  • Do you have multiple language requirements?

With DAM, digital assets are organized in a central location, automating workflows and streamlining content creation. Innovative concept production is increased with sophisticated search capabilities. Distribution embargo dates can manage press kits and image collections. Watermarks can be placed on completed images or work-in-progress photos, and copyright, as well as contact information, are automatically embedded into images.

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vservesolution July 31, 2019 0 Comments

E-commerce Website Development | Online Store Development

E-commerce Website Development | Online Store Development

E-commerce website development is growing globally for both the B2B & B2C market segments. Technology advancements coupled with the rapid increase in the number of smartphones, broadband connections, and innovative payment solutions are driving this growth in online shopping. But the fierce competition makes it essential for organizations to partner with an e-commerce website development company to maintain an edge over the competition.

E-commerce website development delivers custom e-commerce development services along with an exhaustive list of e-commerce website design offerings that include extension development, theme customization, and maintenance services.

E-commerce website development Services:

  • Custom eCommerce Web Development
  • eCommerce Shopping Cart Development
  • Payment Gateway Integration
  • eCommerce Website Design & Customization
  • Plug-in & Module Development
  • Responsive e-commerce Websites
  • Maintenance and Support

Our team of PHP developers is well-versed in delivering complete e-commerce solutions across all major platforms like Magento, Shopify, Bigcommerce, Zencart, Virtuemart etc. We can even provide you with custom eCommerce development over Java and .NET. Our experience over years helps us develop well-designed user-friendly eCommerce websites that can be integrated with various proprietary analytics tools.

Working with a strong E-commerce website development can deliver the Following Features:

  • Feature-rich e-commerce sites which cover all key retail functions, including campaign and promotions management, catalog management, trading analysis, a multi-channel and content management system for magazine-style content
  • e-commerce sites integrated with leading web analytics, marketing campaign tools, and standard merchant systems
  • Fraud prevention and third-party security checks as an integral part of the order process
  • Payment Card Industry (PCI) Compliant, full audit trails, managed authentication and authorization

In-depth reporting of key business metrics such as customer acquisition, sales, orders, payments, discounts, abandoned carts etc.

  • Improved visitor conversion rates
  • Maximized buyer intent rates (add-to-basket per customer visits)
  • Enhanced shopping basket conversion rate
  • Optimized page response time
  • Minimum abandonment from basket through checkout to sale
  • An e-commerce Website Development Company:
  • Experienced in developing great UI interface for e-commerce websites and mobile apps for the easy checkout process
  • Dedicated team to incorporate SEO friendly features for your online store
  • Strong experience in all prominent e-commerce web development technologies and frameworks
  • Comprehensive quality testing for your e-commerce portal, including functional and performance load testing with detailed test analysis
  • Transparency throughout the entire e-commerce site development process
  • Quick turnaround time

We follow a holistic approach to providing you with safe, ethical, and tailor-made website that increase the visibility of your website in search results, improve traffic to it, give it a competitive advantage, establish your brand as an authority, and lay the foundation for the overall growth of your business.

If you are looking for an E-commerce website development company capable of delivering customized e-commerce website design & development services on popular eCommerce platforms like Prestashop, Magento, OSCommerce, VirtueMart, Zencart, Opencart, Ubercart, Woocommerce, BigCommerce, Shopify etc., TIS India is the best stop for you. Our highly skilled team of PHP programmers has extensive experience in creating custom extensions, specific modules, and user-friendly shopping cart software by integration of premium e-commerce themes and 3rd party solutions.

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vservesolution July 31, 2019 0 Comments