Monthly Archives: July 2018

Product Information Management System

Everything You Need to Know About Product Information Management (PIM) System

Everything You Need to Know About Product Information Management (PIM) System

With the advancement in technology and diversification of e-commerce industries, you might be familiar with the term product information management system(PIM). Content management and product information are often considered to play a crucial role in achieving the e-commerce goals of an enterprise. However, the benefits of PIM are not limited to the e-commerce industries and entities rather it has been utilized for diverse purposes. You might be wondering “what PIM actually is and does PIM worth in an omnichannel environment?

PIM refers to the system that effectively assembles, maintains, enrich, and distribute the product information to the omnichannel environment of an entity. Here’s the detailed information and benefits of the PIM system in today’s era.

How has a product information management system improved the maintenance of product content?

A Product is much more than a name, quantity of an item, description of colors, sizes, or model name. Usually, the content of each product differs to a great extent. For instance, while buying a television, resolution matters whereas for buying fabrics and trousers the users always consider the care instructions. There are several products which have the same descriptions for the entire brands, channels, and languages; however, following the product details in depth, you may realize that the description usually varies on the basis of brand, language, and medium. This is the major hurdle that makes the product management tricky. The major role of Product information management is to manage the content of all the articles of diverse languages and brands.

Impact of Product information Management system on global markets

In today’s world, almost every e-commerce store operates internationally that often compel the utilization of international standards such as GS1. Apart from categorizing items to sales organizations and product hierarchies, articles associated with PIM system can be easily categorized as per international standards. Secondly, collaborating with the international organizations increases the translation requirement. The PIM system taking the assistance of external translation agencies easily sort out the language issues.

Multimedia and Product information management (PIM) system

Nowadays, you may hardly spot a product sold without multimedia effects (audio, video, images, infographics, and much more). Every organization requires Digital Asset management (DAM) to bring multimedia effects to the product. An effective PIM system provides the organizations with several such facilities including searching, formatting, cross-referencing, multiple-format images, automatic conversion, and data export.

Benefits of PIM system in Product onboarding

Onboarding is one of the most discussed concepts of the product information system. It mainly refers to receiving the product content into your PIM system. For instance, importing the product content from an Excel, product suppliers, ERP, and much more. An efficient PIM system often involves merging and mapping potential to import and combine the content from the above-mentioned sources.

In addition to this, the PIM system is often termed as the best possible way to increase and improve the product data quality and maintain product structure and reference.

Catalogue content management

Catalogue Content Management (CCM) – The Very Core of E-Procurement

Catalogue Content Management (CCM) – The Very Core of E-Procurement

In today’s era, people often consider procurement as the inexplicable and highly advanced term of business. If you have not heard this term ever, you might consider this concept as complicated. However, you just need a basic knowledge to analyze the entire concept of procurement. One of the essential concepts of procurement is Catalogue content management.

What catalog content management (CCM) actually is?

Catalog content management often termed as catalog management signifies the appropriate solutions for the industries to unite the complete data into a particular source of reference for the entire customers. As per the statement of Aberdeen Group, each e-procurement is established on the base of content management.

Hence, if this base is not stable or partially complete, the remaining project would surely disintegrate. Even though the catalog content management is the foundation based on which the entire e-commerce systems have been designed and processed, the clarification barely emerged out of thin air.

Is master data management (MDM) better than catalog content management (CCM)?

Before the arrival of the Catalogue content management solutions (CCM), the MDM i.e., master data management was widely utilized by a large number of reputable business organizations to manage and organize their data into a single point of orientation. These tools were especially known for merging data by managing standards and eliminating duplicates. A predecessor to latest catalog management solutions, master data management assisted in covering the concept of how solutions handled a master source of organized data. However, the benefits of CCM is not limited to finding out the solutions of organizing the data into a single unit but the same boost up this solution by providing advanced data formulation, customizing traits for data repurposing and sharing, accessibility like the capability to open up an online store on the internet.

How can the users access the organized data through Catalogue content management?

Similar to its precursor Master data management, CCM are specially designed to enable the organizations to manage and describe the data of industries into a single source of reference which can be easily accessed by the users from multiple latest devices and from desktop to mobile.

Business entities that are searching to influence an internal marketplace to accumulate their supplier’s details can easily do the same utilizing the catalog content management software.  The SaaS application (CCM software) can turn out to be the best possible way for a business to always stay updated on the modern trader’s catalog content. In addition to this, the SaaS software also makes the enterprise capable to compare specifications, pricing, and accessibility across diverse traders.

This way catalog content management has proven effective enough in procurement as well as e-commerce platforms for the business entities and customers.

Amazon Omni-channel retail

What Is Amazon Omni-Channel Retail, and it’s Benefits?

What Is Amazon Omni-Channel Retail, and it’s Benefits?

In today’s times, purchasing a product is not as simple as walking into a store, picking the item, billing it and walking out. It is no more going by the norms. Even when the customer is inside the store, they are not just present there, shopping. Shoppers are not smarter. They do not want to regret their decision of buying a product without getting its reviews. They now compare prices, check reviews, consult friends on social media and this entire thing, of monitoring the presence of an Amazon product online is called Amazon Omni-channel retail.

Yes, Amazon sellers also have to be everywhere. This new, hip term is the talk of the market currently.

So, here is a simple definition: Omnichannel or omnichannel is an approach to sales, that follow multichannel presence, to provide its customers with the best shopping experience, be it anywhere, a mobile, laptop, phone or the store itself.

But why do the sellers need Amazon Omni-channel retail?

One recent research conducted by Harvard Business School, on 46,000 shoppers revealed that 73% of shoppers utilize omnichannel/ multi-channels to shop. Another study, by Business Insider, revealed that omnichannel usage resulted in more often purchases by customers and sales.

Benefits Of Amazon Omni-Channel Retail:

Inventory: Taking up of multi-channel retailing will be beneficial in maintaining your inventory and stocks, and you will be able to manage your products in a proper manner.

Orders: Some items might run out of stock, and your channels might not be aware of it. So, this strategy will make sure that your customers are not disappointed because of unavailability of stocks.

Customer Service: It can be a daunting task to provide excellent customer service to all your customers across all your channels. But this Amazon Omni-channel retail strategy will help you in this as well. And your customers will never be disappointed by you, in any of your multi-channel.

Price Monitoring: Price uniformity is also very essential. You don’t want your customers to find out different prices for the same commodity on different channels. The retail strategy will also help you maintain uniform prices all across your channels.

Taking up this service will also make you searchable through Keyword-based advertising:

Amazon has always been known for their product descriptions that include all the details, features and benefits of the products the seller is selling, so the customer is aware of what are purchasing. That is another reason why all the sellers selling on Amazon are very particular about their product descriptions. They have to follow and adhere to the rules and laws set by the marketplace. However, it can be a bit difficult for sellers to make their products searchable and keywords based on descriptions and ads can do that. Keywords help in making products and content searchable. Taking up Amazon Omni-channel retail strategy will also help you with this.