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How to Choose the Right eCommerce Platform for B2B in 2020?

The COVID-19 pandemic has indeed been a dampener for all the brick-and-mortar stores worldwide, most of which are temporarily closed today. However, it is boom time for ecommerce businesses, which are doing well. That’s probably an important reason why all these businesses are focusing more on eCommerce store development activities to further increase their revenues.

The Global Scenario

With survey reports from Statista indicating global ecommerce sales set to clock $5 trillion by the end of 2021, expecting the industry to achieve an annual growth rate of 8.1% by 2024. As per industry forecasts, expecting B2B ecommerce to grow much faster and bigger than the B2C sector. It is no wonder then that the focus is more on eCommerce or online store development, even for brick-and-mortar stores.

Making the right Choice

As a business-savvy entrepreneur, you need to make the right choice by going for the ecommerce platform that suits your needs best. Also, you need to be sure of the eCommerce support services being offered, without which it is difficult to run an online business successfully. This blog will help you get gainful insights into the B2B ecommerce platforms that will help increase revenues. 

Opting for the best eCommerce platform for B2B

When it comes to the customer shopping experience, B2B is similar to B2C as far as buyer demands are concerned. Most of them are well-informed as they do their homework by doing intense online research and check out the mobile touchpoints, be it a Smartphone or tablet, in their quest for the detailed content about the product or service they are looking for.  While buyers are on the lookout for the lowest prices, the more important concern is for a great online experience, which can be provided only by a professionally managed eCommerce service provider. 

Here are some pointers that will help you choose the best B2B platform:

Ready-to-use easy Solutions

Would you like to play it safe while building your website using available template options? Then you need to seriously consider OroCommerce, which is perfect as a B2B eCommerce platform. It makes your eCommerce store development efforts a cake-walk as it is highly configurable and with the package of almost all the essential features that are vital for a B2B eCommerce business. Apart from advanced SEO and key marketing support, OroCommerce features built-in CRM, which will all combine to drive more traffic and increase revenues. It will be a smart move on your part if you leave everything to a full-service eCommerce agency that understands your needs and acts as the perfect eCommerce solutions provider you have been looking for.

Security and Scalability

Security is one of the important points to take into account for any eCommerce store development-related activity. Customers are finicky while making card payments; hence PCI security is one area that an eCommerce business can never compromise upon. A popular choice for B2B online store development is nopCommerce, which uses Microsoft Technologies’ Windows OS. This B2B eCommerce platform offers the best security and is ideal when it comes to scaling your business.

Personalized Customer Experience

One of the best features of a B2B eCommerce platform is undoubtedly B2B catalog management. Magento2 is a popular B2B eCommerce platform that is a hassle-free shopping cart solution suiting businesses of all sizes.  You need to choose an efficient eCommerce catalog management services provider to help customize your product lists. It’s a smart move on your part to opt for an eCommerce service provider company. They can offer a more personalized customer experience, rather than the general offering of a rigid template-based design. It is important to be customer-specific and fulfill specific customer requirements. It is only a professionally managed eCommerce store development solutions provider that can help you offer your customers such as personalized customer experience.

Open-Source

An open-source B2B eCommerce platform like Pimcore is an ideal choice for your eCommerce store development as it lets you combine CMS, PIM, and DAM along with other eCommerce functions. It lets you experiment with your creativity by giving you a free hand while designing and configuring your B2B eCommerce website. Being an open-source platform it is easy to adapt Pimcore to all your eCommerce needs. Also, it functions as a wholesome solution for your online business. 

Pimcore is good for businesses that have a plethora of products that need to be managed efficiently. No wonder then that big enterprises like IKEA, Intersport, and auto giant Audi have opted for it. Pimcore offers an easy-to-use solution that features a range of functionalities. Moreover, Pimcore is suitable for most types of web applications, whether large or small. Management of assets is ridiculously easy, making Pimcore a popular choice for your online store development

To sum it all up

As an online business owner, you need to keep in mind that B2B eCommerce store development is a long-drawn-out process. It involves time, patience, detailed research, and money. Today’s customers are fickle-minded and expect more from you. If you want to attract customers and retain them you need to offer advanced features along with great customer experience. It takes a professionally managed eCommerce service provider company to provide you the best solutions. The key lies in selecting a professional eCommerce store development services provider like Vserve that can understand your specific requirements and build customized solutions.

 

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vservesolution July 24, 2020 0 Comments

A Comprehensive Guide to Start an eCommerce Business from Scratch in 2020

Increase in consumer preference for online shopping over traditional stores made businesses embrace internet marketing and eCommerce. With global eCommerce business market growing steadily each year, businesses big or small leverage eCommerce to reach new audience, beat the competition and create a new source of revenue.

But recent research also suggests about 80-95% of eCommerce business fail. Though it is easy to start selling online, managing a successful eCommerce store on a long run is difficult. Insufficient funds, poor website management and inefficient marketing strategies are some reasons to point out. 

Many small businesses choose trail and error methods for selling online, but a well-articulated business plan can reduce the risk of failures and increase your return on investment.

So here is a guide on building a successful eCommerce store for your business from scratch. Start with – 

  • Understanding the basics of eCommerce models, then
  • Select a product niche
  • Register your business
  • Setup an eCommerce store
  • Attract customers to your site
  • Device marketing strategies to improve sales and retain customers

Understanding the basics of eCommerce business models:

As a startup, it is easy to get carried away by the idea of Amazon and eBay to replicate their business model. But there isn’t a single business structure that suits everyone, every model is unique.

Small business owners with minimal investment may not have the leverage to set up a physical location to store their goods, in that case, you can opt for drop shipping model, where you can ship your product through a third-party vendor to your customers. There are tools and websites online to support the drop-ship model with supplier details. Oberlo is one such plug-in from Shopify.

But for unique product or service ideas, and without sufficient investment for manufacturing, choose custom manufacturing from third-party vendors, private labeling or white labeling methods, where you can get the product manufactured and labeled in your brand name before selling the product.

ECommerce Niche Selection:

Online tools like Google trends, keyword planners and forums like Quora and Reddit can give a broad idea on products and services in demand. Channelize these ideas to a particular niche; for example, mobile phones fall under the niche “electronics”, 

Narrow down the niche to a particular product that provides true value to customers but still competitive in the market. For instance, “mobile accessories” is a micro niche in electronics. Selecting a specific Niche instead of selling random products will –

  • Create a value proposition for your business.
  • Increase demand and increase sale.
  • Refine the radar of target audience.

eCommerce Business Process Outsourcing

Define the niche with your target audience and product pricing in mind.

Understanding Audience: Answering questions like – Who you are selling to? What does your store represent? Who are your ideal customers? Can help refine your product selection and create a visionary image of your target audience, which can also help with brand promotion in future.

Product Pricing: Look out for products with a considerable profit margin. Consider selling products with 35- 50% profit from the investment, meanwhile selling products that are way too costly like iPhones or laptops, you may have to set up a proper channel for the customers to communicate with you before making the purchase.

Passion: Finally follow your passion, even with a complete understanding of your niche market, but without your passion for the product, you may not be able to continue the business on a long-term.

eCommerce Business Registration:

After setting a plan for your business, register your business to comply with local and state laws on taxes, operation and naming, so you can work as a legitimate entity creating a strong foundation for your growth. 

The process includes –

  • Setting up a business name that helps customers find your business.
  • Get your employer identification number to open a business bank account and to file taxes.
  • Obtain needed business licenses and permits that abides with your city and state for operation.

Decide on the logo and visuals for branding and also create a database of resources and vendors before setting into building an eCommerce store.

eCommerce Store Development:

Setting up an eCommerce store involves –

  • Registering your domain name.
  • Designing and eCommerce web development.
  • Setting an eCommerce platform, and 
  • Launching the site.

Check for available domain names on sites like GoDaddy.com; Domain.com that suits your business; design and develop a website with the help of tools like WordPress, Shopify or BigCommerce; or choose to get a customized website developed with in-house web developers, or you can also hire an eCommerce store development agency who can do the work for you.

Building your own eCommerce platform from scratch was a choice, but not a wise one for budding businesses. On the other hand, choosing the right eCommerce platform can be tricky too. Instead of choosing the best eCommerce platform based on popularity, choose the one that successfully delivers the outcomes and objectives that you have set for your business.

Choosing the right eCommerce Software:

Consider the following features while selecting the right eCommerce platform for your business –

  • The availability of features and functionality you needed for your website.
  • Compatibility with different payment gateways and a secure checkout system.
  • Compatibility with your business structure and adapting to the competitive landscape.
  • Your web development and technical skills.
  • SEO friendly features; offering compatibility across devices.
  • A solid backend support system.

Commercial eCommerce platforms either give you the choice to design the software from scratch or provide the complete package at a prepaid cost.

 If you have technical skills or a team of experts in-house, choose an open-source platform such as Magento, where you can customize your platform for your business needs but have to pay for eCommerce web development, implementation and upgrades.

Start an eCommerce Business

SaaS eCommerce platforms like BigCommerce are easy to set up without technical expertise, they are feature-loaded and readily scalable, but the only drawback is that the monthly subscription is steep.

Bigcommerce

Shopify is also feature-loaded, scalable, with numerous templates to design your website, but not considered SEO friendly.

Shopify

For a small business with simple product ideas, keep your platform simple with minimal needed features. So, try purchasing a platform that is –

  • Less time-consuming.
  • Cost-effective.
  • Without complicated transactions, and
  • Customized backend features.

Well-experienced eCommerce web development company can also help to find the right tool based on your business needs.

Selling in a Marketplace:

Alternatively, with a small investment, start selling your product on online marketplaces like Amazon FBA and websites in your location that suits your niche. A marketplace is large with a huge target market that you can kick-start your sales right away but at the cost of sharing your profit and complete control over your business.

Combine both strategies: Try selling in the marketplace to test the sales, while setting up an online store to create a long-lasting brand.

Attracting Customers to your site:

Once the eCommerce site is launched, it’s time to invite customers to your store. Unlike a physical store, you cannot sit back and relax to let your first customer land on your website. Your website has to be on top of the Google search results when your audience are searching for your product or service. 

Optimize the site for search engines and create content with user intent.

Keywords Matter: Every product page and URLs must be optimized with the relevant keywords and content with audience search intent in mind. You can use online analysis tools like Google keyword planner; Ahrefs or SEMrush to refine your keyword list and understand your competitors. Niche-specific brands can leverage the use of long-tail keywords for their products that can yield a highly-targeted audience compared to irrelevant traffic.

Optimize the website for both onsite and offsite SEO and run a technical SEO audit regularly.

Use social media sites such as Facebook, Instagram and Twitter to post regular updates on your products and to communicate with your audience to create brand awareness.

While big brands can leverage the power of pay-per-click ads, startups can focus on cost-effective digital marketing methods like SEO, Social media marketing, content marketing and email marketing to increase website visits.

Increase Sales:

Most eCommerce marketing efforts are efficient in driving traffic to your website, but that is not the only objective – Your site has to be designed for sale, easy conversion. Create a website with a good user experience to increase purchase. Design – 

  • Easy navigation between pages.
  • Quick checkout process.
  • Informative product descriptions in simple language.
  • Chat and email support system for easy communication.

Use analytics tools like Google analytics, Ahref, Buzzsumo, SEMrush and Moz.com for analyzing your marketing efforts, understanding your competitors and writing better content on your website.

Email Marketing for eCommerce Business:

Email marketing is the key to excel in the eCommerce market. Leverage the power of emails to communicate consistently with your audience to address their queries and to give updates on product and shipment. 

Create a customer email list: Create email marketing campaigns with discounts and giveaways for subscription to increase your brand presence, drive traffic to your website and to retain customers on the long run.

Ready to start?

A channelized and consistent approach in marketing is the strategy to sustain in the online business industry. But, for small businesses the lack of time, resource and technical skillset can prove to be never-ending hurdles for success.

So, it’s always a good idea to get some help from experts in the industry for solid backend support. Our team of industry experts in eCommerce Outsourcing Services can connect with you for further understanding of your business model and provide the needed support.

Also, feel free to include your ideas and queries about this blog in the comment section.

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vservesolution March 20, 2020 0 Comments

How to Choose Your Ideal eCommerce Website Development Company?

The eCommerce website development is growing for both B2B & B2C market segments. In addition, technology advancements and the increase in smartphones are driving growth in online shopping.  The surge in broadband connections and innovative payments add to the growth.

Though we are confined to our homes because of the COVID-19 pandemic, e-commerce stores have seen a surge in sales. So, this is the best time to create your own eCommerce website as orders online can increase by 50% compared to 2019. 

The competition makes it essential for firms to partner with an eCommerce website development company. This helps them maintain an edge over the competition and helps to maximize their sales online.

Ecommerce website development organizations deliver custom online store development services. They come with a list of e-commerce website design offerings, custom features, payment integrations and much more. It includes extension development, theme customization, and maintenance services.

Online Store development services:

Developing a new online store incorporates different features in order to deliver adequate user-experience. Most importantly, a custom-designed website attracts customers that maximize the sales that you require. For instance, the main features and integrations of website development services are mentioned below.

  • Custom Ecommerce Website Development
  • Ecommerce Shopping Cart Development
  • Payment Gateway Integration
  • Ecommerce Website Design & Customization
  • Plug-in & Module Development
  • Responsive Ecommerce Websites
  • Maintenance and Support

Our team of experts are well-versed in delivering complete e-commerce solutions across all major platforms. Moreover, they comprise of Magento, Shopify, Bigcommerce, Zencart, Virtuemart etc.

We even provide you with custom eCommerce development over Java and .NET. Our experience over the years helps us develop well-designed user-friendly eCommerce websites. In addition, they can be integrated with various proprietary analytics tools.

Working with a strong online store development organization can deliver the following features:

  • Feature-rich e-commerce business sites which cover all key retail functions. They include campaign and promotion management, catalog management and trading analysis. It will also consist of a multi-channel content management system for magazine-style content
  • E-commerce sites integrated with leading web analytics, marketing campaign tools, and the standard merchant system
  • Fraud prevention and third-party security checks as an integral part of the order process
  • Payment Card Industry (PCI) Compliant, full audit trails, managed authentication and authorization
  • In-depth reporting of key e-commerce business metrics. They comprise of customer acquisition, sales, orders, payments, discounts, abandoned carts etc.
  • Improved visitor conversion rates
  • Maximized buyer intent rates (add-to-basket per customer visits)
  • Enhanced shopping basket conversion rate
  • Optimized page response time
  • Minimum abandonment from basket through checkout to sale
  • Experienced in developing great UI interfaces for e-commerce websites and mobile apps. Therefore, this makes the checkout process hassle-free.
  • Dedicated team to incorporate SEO friendly features for your online store
  • Strong experience in all prominent e-commerce web development technologies and frameworks
  • Comprehensive quality testing for your e-commerce portal. It includes functional and performance load testing with detailed test analysis
  • Transparency throughout the entire e-commerce site development process
  • Quick turnaround time
  • We follow a holistic approach to providing you with an online store with a safe, ethical, and tailor-made website. So, we ensure an increase in the visibility of your website in the search results and traffic. Your website will have a competitive advantage. Your brand will be established as an authority. Further, we lay the foundation for the overall growth of your business.

Create a cost-efficient eCommerce website:

There are ways you can create a cost-efficient website and be able to save on operational costs. By finding the right eCommerce website development organization, you will be able to get your online store developed within $50-$100 for an hour if you’re an onshore customer and within $10-$20 an hour if you’re an offshore customer.

Based on these lines, it is best to search for an organization that assures you prime quality, versatile and extensive web development that improves site services. So, consider these categories to find an eCommerce website development company that will create a quality eCommerce website for your business. 

Get your perfect eCommerce web developed with Vserve Ebusiness Solutions:

If you are looking for an e-commerce website development company to build an online store, Vserve is the best stop for you.

Based on clients needs, our team will deliver custom Shopify and Shopify plus eCommerce store development. It is available as an integrated or stand-alone service.

In addition, our experts provide a full-service Magento eCommerce store development solution. It comes with a reliable and scalable upgrade to Magento 2 based on the clients’ needs. 

We are capable of delivering customized e-commerce website design & development services on popular e-commerce platforms. They include Prestashop, Magento, OSCommerce, VirtueMart, Zent, Opencart, Ubercart, Woocommerce, BigCommerce, and Shopify etc.

To sum up, our highly skilled team have experience in creating custom extensions and specific modules. We also help create a user-friendly shopping cart software by the integration of premium eCommerce themes and 3rd party solutions.

 

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vservesolution July 31, 2019 1 Comment


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