What is (DAM) Digital Asset Management System?

Digital asset management system (DAM) helps you get more value from creative assets like images and videos by making them easy to organize, access and distribute. Digital asset management is comprehensive file storage software that enables companies to secure digital media. DAM is an essential component of brand management, ensuring marketing and brand assets are easy to maintain and share. Cloud Digital asset management system is dynamic, flexible and gives teams access to company files anytime, anywhere and from any device. It empowers organizations to accelerate content creation and forgo time-consuming hunts for pictures, videos, and other digital assets.

A digital asset management system is necessary when the size or complexity of asset storage and sharing increases

The most common use-case is a marketing team that requires brand and content growth. A DAM system allows companies to expand content while maintaining brand consistency. It saves time and money, which is why so many organizations are adopting DAM software. Once implemented, DAM optimizes content and branding workflows. Decentralized teams have easier access to assets while minimizing duplicates. The most successful DAM systems offer a naturally intuitive user interface and experience.

When your boss tells you to research digital asset management systems, the first thing you’ll probably do is head to the internet to search for information and learn more about what DAM systems can help you accomplish. That’s great, and really important, as all research needs to start somewhere, but you may be missing a very critical step: internal research to determine what requirements are most important. That internal research will help you find a DAM solution that’s right for your company.

The fact is, not all Digital asset management system is the same. Some systems are a fit for certain organizations, while others aren’t. That’s why understanding your own organization’s needs first is key to finding a solution that will work for everyone.

We recommend creating a document that lists your requirements. You can use the template below as a guide. Start it off with a description of your company. List what industry you’re in, what you do, and anything else relevant that you think your DAM provider should know.

  • Do you do work with outside partners that will need access to the DAM?
  • Do you have multiple locations that need to collaborate together?
  • Do you have multiple language requirements?

With DAM, digital assets are organized in a central location, automating workflows and streamlining content creation. Innovative concept production is increased with sophisticated search capabilities. Distribution embargo dates can manage press kits and image collections. Watermarks can be placed on completed images or work-in-progress photos, and copyright, as well as contact information, are automatically embedded into images.

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vservesolution September 11, 2019 0 Comments

Data is Worthless Without Data Management Services

The concept of data management services arose in the 1980s as technology moved from sequential processing to random access storage. Since it was now possible to store a discreet fact and quickly access it using random access disk technology, those suggesting that data management was more important than business process management used arguments such as “a customer’s home address is stored in 75 places in our computer systems.”

However, during this period, random access processing was not competitively fast, so those suggesting “process management” were more important than data management services used batch processing time as their primary argument. As software applications evolved into real-time, interactive usage, it became obvious that both management processes were important. If the data was not well defined, the data would be misused in applications. If the process wasn’t well defined, it was impossible to meet user needs.

Organizing your data efficiently and analyzing the full value within it will drive:

  • Operational efficiencies
  • Valuable market insights
  • New strategies and business opportunities

Resulting of data management services:

  • Extract the full value of your data
  • Ensure your data security is robust
  • Enable your businesses to achieve a true competitive advantage
  • The first challenge of data management is capturing all of your available data.

We then go on to align the data we find with your business processes and market opportunities. Our ability to generate accurate and genuinely useful insights very quickly is what we believe sets us apart. Using a mix of technical tools and robust data science methodologies we will take your data and shape it so that you have access to analytics that is specifically focused on your business needs. The way the analytics are presented will make it easy to extract the competitive advantage held within your data.

The key to data management service success is:

  • Speed
  • Accuracy
  • Relevance
  • Genuine insight

Data is worthless if you can’t interpret it and data management services can help you to achieve it. No matter how good the data you hold is, if you can’t extract its insights, you can’t extract its value. The quicker you can get to insight, the more potentially valuable your data can be in gaining competitive advantage. The Virtual Forge is continually building on our deep-seated experience of designing data analytics solutions specific to clients’ needs.

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vservesolution August 28, 2019 0 Comments