Use cases

Competitor Price Analysis Services

Price comparison has never been as important in the past as it is in today’s dynamic online marketplace. Customers are well aware of their options and always seek the best deal they can find on the product they desire. With smarter customers it’s time for you to make smarter decisions to ensure your products draw a majority of the customers. Also with increasing products and competitors in the market, it becomes vital to have detailed information about what changes are being made around you. This is where Competitive Intelligence is a real game changer.


What Vserve provides:



Benefits For Online Retailers

Saves Time

Saves Time

With Vserve performing your price comparison services, keeping track of the increasing number of products or frequent price fluctuations in the market are a problem of the past. Your time is managed effectively as we provide you with the final result on a daily-basis.

Increases Sales

Increases Sales

Having an in-depth knowledge of your competitors’ pricing structures, we help you make your critical pricing decisions ensuring that you provide the best offer in the market and in the process increase your sales and profits considerably.

Efficient Use of Resources

Efficient Use of Resources

A major part of your growth and development is covered by us as we have our best people working to make your pricing problems disappear. With that covered you are free to employ your resources in other avenues to raise your margins.


Our Strength

AUTOMOTIVE PARTS-KEEPING YOUR PRICES THE BEST

The automotive supplies industry, with a large number of trade names, frequent stock changes, and a huge quantity of analog products, requires a lot of the product manager’s attention to build an effective pricing policy for different Supplies groups.

Detailed report provided by Vserve solutions will lead to increased sales and profit and also help you go in detail into the competitor site, verify the product segments in each category along with the product details. Price chart history provided by Vserve solutions shows the changes in price over a period of time that will help you to sell your Supplies more effectively to the price-sensitive customers.

BETTER WAYS TO MONITOR PRICE:

The below mentioned practices are followed by Vserve members to help the product managers in an efficient way while handling large amount of SKU’s:

CONSUMER ELECTRONICS-EASE YOUR EFFORTS

Even though most of the products categorized in this industry have standardized part numbers, some clients go for manual product matching. Here at Vserve, we manage to give a solution for this problem.We ease the efforts by splitting the work, based on product category, so that the product managers can concentrate on his domain.

Vserve solutions provide analytical data by taking you in depth to the competitor pricing policies brand by brand. By implementing API interface with your software, you will be able to view the price changes from your own system without making a login to Vserve solutions.

BETTER WAYS TO MONITOR PRICE:

The following practices are pursued by the Vserve members to help the product managers in this industry:

HOUSEHOLD & FURNITURE- WE DO SMART MONITORING WORK:

The household and furniture industry is one of the hardest for matching and monitoring, but Vserve price intelligence solution handles this issue. In this industry, customers work without standardized part numbers or with well defined part number.

What we offer our customers is the ability to have a clear data on the competitor segments, brand, product, categories etc. The price history chart provided by Vserve solution will give you details about the product period as well as the hike of price over time. We also let you know about the activities of your competitors and their pricing behavior.

FOLLOWED PRACTICES IN FURNITURE INDUSTRY:

When it comes to household and furniture industry, the ways followed to monitor price should be helpful to the product managers.

LIGHTING INDUSTRY-INNOVATIVE MONITORING TECHNIQUES:

In this competitive industry, international operations (across countries) are carried out by very small and compact teams. On the other hand, a multitude of small retailers are emerging, most of them using alternative sales channels (like Amazon / eBay) which makes effective price monitoring even more challenging. Furthermore, in many cases product pricing differ for a single product and for a set of products.

In this industry, automatch is possible in many cases with standardized part numbers but whereas some manufacturers have really short part numbers (SKU) leading to the mismatch of the product.In such cases we go for brand names and check whether they are matching and make sure they match well.

In quite a few cases we have coupled basic Vserve price monitoring service with scrapping competitor website product content in order to provide structured product data containing product name, description, image, and individual product attributes.

FOLLOWED PRACTICES IN LIGHTING INDUSTRY:

Here is how Vserve solutions can help product managers from this competitive industry,

MUSIC- MARKET COMPETITIVENESS AT IT'S BEST:

Music industry is characterized by certain factors that aren't that common in other industries we've been dealing with. At this very moment we have more clients coming from various segments of this exciting industry, who use Vserve solutions to keep an eye on their rough online market.

Price changes happen so often that in most cases tracking the product price once per day is not enough. More and more sites are trying to avoid being price-monitored by introducing smart IT solutions to detect non-human traffic. Vserve solution has stealth IP technology which enables us to overcome such difficulty.

BEST PRACTICES IN MUSIC INDUSTRY:

Here is how Vserve solutions can help product managers from this industry,

OFFICE SUPPLIES:

This industry, characterized by thousands of SKUs is a very good example of why efficient price monitoring is considered to be one of key ingredients to business success. Furthermore, many of our clients use Vserve solutions not to monitor their competitors, but actually to monitor prices offered by their suppliers, so they can optimize their supply costs.

This brings the need to monitor B2B sites which requires login and password to access product pricing. Vserve solutions will enable you to easily identify your competitors' pricing policies and react to important price change alerts for example, when a competitor lowers the price below a certain threshold.

BETTER WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

TRAVEL & AIRLINE:

Airline and travel industry websites are known as most complicated websites on the web to monitor. Tracking prices from these websites are challenging as List of destinations, routes - ranging from a few hundred up to several thousands, travel models, websites and much more should be monitored, that’s where Vserve solution expertise comes in.

Based on the client’s needs we capture the flight schedule and the number of stop over’s. The travel cost from various airline websites is monitored. A number of cheapest travel offers are analyzed. Competitor’s position in the list of offered flights is tracked.

IMPROVED WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

BABY & KIDS-HOW TO STAY UNANCHORED IN A TURBULENT MARKET:

As you can imagine, this industry has no firmly standardized part numbers with some exceptions, for example, manufacturers are usually able to supply product EAN numbers or barcodes. Some of our clients do it themselves, while others hire Vserve team for such tasks.

Vserve will enable you to easily dive into various aspects of your competitive landscape by many different segments like brands, categories and suppliers. You can easily drill down to the product details at any time. Price history chart will show the development of prices over time, so you will easily recognize important patterns in your competitors' pricing behavior.

IMPROVED WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

ELECTRIC EQUIPMENT-STAY AHEAD OF THE COMPETITION:

Vast number of different SKUs is what defines our customers from this industry.

Usually the SKU rate is more than 50k and reaches up to 500k. This industry has a mixture of both standardized part numbers and small part numbers leading to potential mismatch.

We usually go for additional Auto match validation, making sure that the brand name is a match as well. Basic Vserve price monitoring service is coupled with scraping competitor website product content in order to provide our clients with a source of structured product data attributes.

IMPROVED WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

GAMES & TOYS-PRICE MONITORING IN SUCH A DISCONNECTED MARKET:

What we have learned from various markets is that the product collection changes regularly, as brands compete with each other by introducing new products. The same counts for competitor retail sites. In gaming industry, we require dedicated resources for continuous product matching across international marketplaces as well as individual retail sites in order to achieve better market control globally.

Vserve price intelligence Solution delivers you 98% accuracy, combining automated and manual product matching for toys and hobby shops.Pricing dashboard will make your online marketing easier by enabling you to quickly check various aspects of your competitive landscape.Most of the online retailers go for manual product matching; where some among them do it all by themselves while others rely on Vserve solution to do it instead.

IMPROVED WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

MASS RETAILERS-MASS PRICES MONITORING:

Mass retailers can handle more than five million products. With so many products on offer such sites typically focus on many different product ranges which make the task of identifying relevant competitor sites even more difficult.Due to the diverse nature of the products offered, EAN / MPN part numbers are rarely used for product matching.

Mass retail clients typically have different product managers taking care of different segments of their offer.In some cases, the work is split by product category like baby equipment, car parts, consumer electronics etc. while in others it can be done by brand, or even by product supplier.

IMPROVED WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

NUTRITION, FOOD SUPPLEMENTS-CHALLENGING PRICE MONITORING:

When it comes to nutrition and food supplement industry, it is lot more complicated to monitor the price and as a result there is a long list of challenges faced by the retailers in their respective business. For this reason retailers come to Vserve solution to make this task a simple one.

Many products with different flavors are coming without standardized packaging. Comparing quantities, size and weight is not a simple activity. Depending on the shoppers location the product price and availability may vary. Brand names are used accordingly.

IMPROVED WAYS OF PRICE MONITORING:

Here is how Vserve solutions can help product managers from this industry,

SPORTS AND OUTDOORS-EVER CHANGING PRICES:

The speed of acceptance to market changes makes one online sport shop more or less successful than another. Vserve price monitoring service will help you change the prices of the sporting goods of your online store in accordance to your shop’s rule based pricing strategy with the help of dashboard containing competitors data.

Every bit of information is checked manually so you get only reliable data for your sports equipment store's progress. Since the products in this market have a very short lifecycle, they get replaced by another similar product with different model name and pricing. Vserve solution will enable you to easily identify your competitors' pricing policies and react to important price change alert

IMPROVED WAYS OF PRICE MONITORING:

Here is how Vserve solutions can help product managers from this industry,

COMPUTERS AND NETWORK-PRICE MONITORING IS A MUST:

Computers and networks industry is one of the most competitive e-commerce categories. Vserve solution helps you to manage all challenges in this industry in order to compete effectively to increase margin and customer loyalty.

This industry is classified into computer, laptops, peripheral equipments, server equipment and network equipment. The main price monitoring challenge in this industry is that we need to make sure we never compare a used product to a new one.

IMPROVED WAYS OF PRICE MONITORING:

Here is how Vserve solutions can help product managers from this industry,

FASHION-ROLE OF ASSORTMENT MONITORING:

Manufacturers in this industry do not care much about online retailer challenges, and produce apparel, footwear or fashion accessories with so many custom properties that it is almost impossible to compare at program level. This is why Vserve price Intelligence service uses visual matching system to provide you actual data about your competitors.

One of the specifics of this highly demanding industry is the ability to monitor not only the pricing, but product assortment as well. The fashion industry is characterized by product variation, for example a shoe having several sizes and colours come in different pricing and availability. Vserve can monitor individual product variations and give real-time notifications of competitor’s changes.

IMPROVED WAYS OF PRICE MONITORING:

Here is how Vserve solutions can help product managers from this industry,

HEALTH AND BEAUTY-HEALTHY WAY TO MONITOR PRICE:

Health and beauty industry encompasses a variety of products, including fragrances, makeup, hair care , sunscreen, toothpaste, and products for bathing, nail care, and shaving. Retailers from this particular industry make use of Vserve solution to achieve a clear insight into international markets.

One of the key characteristic of this industry is different packaging options. A product is typically offered in several different packages and volumes, all on a single product page. Here price monitoring becomes a bit complicated where Vserve solution through its domain expertise is always ready to manage such challenging situations.

IMPROVED WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

MEDICAL INDUSTRY-HOW TO WIN PRICING WARS:

This competitive industry has undergone significant changes with the introduction of marketplaces like Amazon that get heavily used by small retailers who try to make their way to market success. Vserve solution takes initiative in monitoring the pricing policies of medical instruments across many different markets for our customers.

Vserve solution will enable you to dive into various aspects of your competitive landscape by many different market segments like brands, categories, suppliers thereby you can easily drill down to the product details at any time. Price history chart will show important patterns in your competitors' pricing behavior.

IMPROVED WAYS OF PRICE MONITORING:

Here is how Vserve solutions can help product managers from this industry,

PET SUPPLIES-STANDARDIZED PRICE MONITORING:

When it comes to pricing in the pet supplies industry, the main challenges for price monitoring include a variety of products, different packaging, dimensions, weight, quantity, color, etc. Vserve solution covers all pet supplies retailers' needs, providing insight-rich data and actionable recommendations.

By switching on Price Intelligence will enable you to focus on what really matters for your company's growth and by delivering actual and reliable data on how to beat your competitors will help to ensure that your shop is the best place to buy pet supplies online. Data collected from targeted websites and rule-based price recommendations will lead to progressive growth of online business.

IMPROVED WAYS TO MONITOR PRICE:

Here is how Vserve solutions can help product managers from this industry,

TOOLS AND MACHINES-EEFICIENT PRICE MONITORING:

Tools and machine industry is a demanding industry which is often characterized by varied requirements, making it very difficult to identify the real competitors. In most cases, we're dealing with products that do have manufacturer part number, and the websites we are trying to monitor use them inconsistently.

Vserve solution makes the accurate analysis of SKU’s and determines whether new SKU’s to be added or not and blend basic price monitoring service with scraping competitor website product content, In order to provide our clients with a source of structured product data.

IMPROVED WAYS OF PRICE MONITORING:

Here is how Vserve solutions can help product managers from this industry,