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Competitor Price Analysis Services

Elevate Your eCommerce Strategy with Our Competitor Price Monitoring Services

Price comparison has never been as crucial in the past as it is in today’s dynamic online marketplace. Customers are well aware of their options and always seek the best deal they can find on the product they desire. With more innovative customers, it’s time to make smarter decisions to ensure your products draw the most customers. Also, with increasing products and competitors in the market, it becomes vital to have detailed information about what changes are being made around you. This is where Competitive Intelligence is a real game-changer.

Saves Time

  • The map price monitoring services we provide combine Automated and Manual processes. This effective combination ensures you receive the benefits of both methods with 100% product matching.
  • Price alerts/notifications are sent via e-mail to inform you of the constant changes as and when they happen.
  • We represent all the collected information in the form of a dashboard. This dashboard enables easy comprehension of all the necessary data with a glance. The data can also be provided in a price matrix according to your choice. The dashboard and price matrix are always customized to your preference as we aim to tailor our work around your requirements.
  • We provide price updates every week. These updates can also be monthly, depending on the products and the nature of the competitors you provide.
  • Price intelligence must result in the development of pricing strategies for you, which is why we don’t stop with just price comparison. We go further and collect your competitor’s price change history, stock availabilities, and other product attributes.
  • With all the data compiled, we at Vserve employ our price and category analysts to decipher the competitor price data and strategies to help you devise your own to accrue maximum sales. Ecommerce competitor analysis is an important service that we provide to convert the collected information into action.

What Vserve provides

With Vserve performing your price comparison services, keeping track of the increasing number of products or frequent price fluctuations in the market are a problem of the past. Your time is managed effectively as we provide you with the final result on a daily basis.

Increases Sales

Having an in-depth knowledge of your competitors’ pricing structures, we help you make your critical pricing decisions ensuring that you provide the best offer in the market and the process increase your sales and profits considerably.

Efficient Use of Resources

A major part of your growth and development is covered by us as we have our best people working to make your pricing problems disappear. With that covered, you are free to employ your resources in other avenues to raise your margins.

Here is how Vserve Ebusiness Solutions can help product managers from this competitive industry,

  • Use pricing strategy module to identify products with price hike and drop opportunities.
  • Most of our clients go for full API integration, where the client’s software initiates the process into Vserve. Vserve then performs automatching and feeds pricing data back to the client’s software.
  • 1000-10,000 SKU’s gets monitored by our competent analysts.
  • Cheapest products per site can be spotted via pricing dashboard categorized by brand, products and suppliers.
  • Price change alert emails are most commonly used to detect MAP violations.
  • MAP violation module is used to take necessary action against the rule violators.

AUTOMOTIVE PARTS-KEEPING YOUR PRICES THE BEST

The automotive supplies industry, with a large number of trade names, frequent stock changes, and a huge quantity of analog products, requires a lot of the product manager’s attention to build an effective pricing policy for different Supplies groups.Detailed report provided by Vserve Ebusiness Solutions will lead to increased sales and profit and also help you go in detail into the competitor site, verify the product segments in each category along with the product details. Price chart history provided by Vserve Ebusiness Solutions shows the changes in price over a period of time that will help you to sell your Supplies more effectively to the price-sensitive customers.

AUTOMOTIVE PARTS

BETTER WAYS TO MONITOR PRICE

The below mentioned practices are followed by Vserve members to help the product managers in an efficient way while handling large amount of SKU’s:

  • More than 15 different important sites are monitored.
  • Sites which shows reduced price in cart than the advertised price is monitored separately.
  • We always go for standardized part numbers for product matching to make the SKU matching process simple.
  • Price changes in last 24 hours are alerted through pricing dashboard or price matrix.
  • We use MAP module to find the violators of minimum advertised price.
MONITOR PRICE

CONSUMER ELECTRONICS-EASE YOUR EFFORTS

Even though most of the products categorized in this industry have standardized part numbers, some clients go for manual product matching. Here at Vserve, we manage to give a solution for this problem.We ease the efforts by splitting the work, based on product category, so that the product managers can concentrate on his domain.

Vserve Ebusiness Solutions provide analytical data by taking you in depth to the competitor pricing policies brand by brand. By implementing API interface with your software, you will be able to view the price changes from your own system without making a login to Vserve Ebusiness Solutions.

CONSUMER ELECTRONICS

HOUSEHOLD & FURNITURE- WE DO SMART MONITORING WORK

The household and furniture industry is one of the hardest for matching and monitoring, but Vserve price intelligence solution handles this issue. In this industry, customers work without standardized part numbers or with well defined part number.

What we offer our customers is the ability to have a clear data on the competitor segments, brand, product, categories etc. The price history chart provided by Vserve Ebusiness Solutions will give you details about the product period as well as the hike of price over time. We also let you know about the activities of your competitors and their pricing behavior.

HOUSEHOLD FURNITURE

FOLLOWED PRACTICES IN FURNITURE INDUSTRY:

When it comes to household and furniture industry, the ways followed to monitor price should be helpful to the product managers.

  • Recent price change alerts can be spotted via pricing dashboard or automated price matrix report (in certain cases emails are most commonly used to alert the price changes).
  • In this industry, the competitor websites monitored, ranges between 50 and 200.
  • Market places like Amazon and eBay are monitored as well.
  • Vserve Ebusiness Solutions capture the prices within shopping cart to identify the MAP violations.
  • One of our core services is monitoring prices on B2B sites which require username and password to access pricing details.
FOLLOWED PRACTICES

LIGHTING INDUSTRY-INNOVATIVE MONITORING TECHNIQUES

In this competitive industry, international operations (across countries) are carried out by very small and compact teams. On the other hand, a multitude of small retailers are emerging, most of them using alternative sales channels (like Amazon / eBay) which makes effective price monitoring even more challenging. Furthermore, in many cases product pricing differ for a single product and for a set of products.

In this industry, automatch is possible in many cases with standardized part numbers but whereas some manufacturers have really short part numbers (SKU) leading to the mismatch of the product.In such cases we go for brand names and check whether they are matching and make sure they match well.

In quite a few cases we have coupled basic Vserve price monitoring service with scrapping competitor website product content in order to provide structured product data containing product name, description, image, and individual product attributes.

LIGHTING INDUSTRY

MUSIC- MARKET COMPETITIVENESS AT IT’S BEST

Music industry is characterized by certain factors that aren’t that common in other industries we’ve been dealing with. At this very moment we have more clients coming from various segments of this exciting industry, who use Vserve Ebusiness Solutions to keep an eye on their rough online market.

Price changes happen so often that in most cases tracking the product price once per day is not enough. More and more sites are trying to avoid being price-monitored by introducing smart IT solutions to detect non-human traffic. Vserve Ebusiness Solutions has stealth IP technology which enables us to overcome such difficulty.

MUSIC- MARKET COMPETITIVENESS

BEST PRACTICES IN MUSIC INDUSTRY:

Here is how Vserve Ebusiness Solutions can help product managers from this competitive industry,

  • Use pricing strategy module to identify products with price hike and drop opportunities.
  • Most of our clients go for full API integration, where the client’s software initiates the process into Vserve. Vserve then performs automatching and feeds pricing data back to the client’s software.
  • 1000-10,000 SKU’s gets monitored by our competent analysts.
  • Cheapest products per site can be spotted via pricing dashboard categorized by brand, products and suppliers.
  • Price change alert emails are most commonly used to detect MAP violations.
  • MAP violation module is used to take necessary action against the rule violators.

OFFICE SUPPLIES:

This industry, characterized by thousands of SKUs is a very good example of why efficient price monitoring is considered to be one of key ingredients to business success. Furthermore, many of our clients use Vserve Ebusiness Solutions not to monitor their competitors, but actually to monitor prices offered by their suppliers, so they can optimize their supply costs.

This brings the need to monitor B2B sites which requires login and password to access product pricing. Vserve Ebusiness Solutions will enable you to easily identify your competitors’ pricing policies and react to important price change alerts for example, when a competitor lowers the price below a certain threshold.

OFFICE SUPPLIES

TRAVEL & AIRLINE

Airline and travel industry websites are known as most complicated websites on the web to monitor. Tracking prices from these websites are challenging as List of destinations, routes – ranging from a few hundred up to several thousands, travel models, websites and much more should be monitored, that’s where Vserve Ebusiness Solutions expertise comes in.

Based on the client’s needs we capture the flight schedule and the number of stop over’s. The travel cost from various airline websites is monitored. A number of cheapest travel offers are analyzed. Competitor’s position in the list of offered flights is tracked.

TRAVEL AIRLINE

IMPROVED WAYS TO MONITOR PRICE:

  • As there are so many price points in this industry, price alerts or reports do not make any sense, therefore we supply raw data via API integration.
  • Vserve Ebusiness Solutions handles flight guidelines such as pieces of luggage allowed, baggage surcharge, seat reservation price, insurance options etc.
  • Most commonly, up to 5 most important market competitors get monitored.
  • Individual competitors Websites, as well as Meta-Search websites, are regularly monitored.
IMPROVED WAYS TO MONITOR PRICE

BABY & KIDS-HOW TO STAY UNANCHORED IN A TURBULENT MARKET

As you can imagine, this industry has no firmly standardized part numbers with some exceptions, for example, manufacturers are usually able to supply product EAN numbers or barcodes. Some of our clients do it themselves, while others hire Vserve team for such tasks.

Vserve will enable you to easily dive into various aspects of your competitive landscape by many different segments like brands, categories and suppliers. You can easily drill down to the product details at any time. Price history chart will show the development of prices over time, so you will easily recognize important patterns in your competitors’ pricing behavior.

BABY KIDS HOW TO STAY

ELECTRIC EQUIPMENT-STAY AHEAD OF THE COMPETITION

Vast number of different SKUs is what defines our customers from this industry. Usually the SKU rate is more than 50k and reaches up to 500k. This industry has a mixture of both standardized part numbers and small part numbers leading to potential mismatch.

We usually go for additional Auto match validation, making sure that the brand name is a match as well. Basic Vserve price monitoring service is coupled with scraping competitor website product content in order to provide our clients with a source of structured product data attributes.

ELECTRIC EQUIPMENT

GAMES & TOYS-PRICE MONITORING IN SUCH A DISCONNECTED MARKET

What we have learned from various markets is that the product collection changes regularly, as brands compete with each other by introducing new products. The same counts for competitor retail sites. In gaming industry, we require dedicated resources for continuous product matching across international marketplaces as well as individual retail sites in order to achieve better market control globally.

Vserve price intelligence Solution delivers you 98% accuracy, combining automated and manual product matching for toys and hobby shops.Pricing dashboard will make your online marketing easier by enabling you to quickly check various aspects of your competitive landscape.Most of the online retailers go for manual product matching; where some among them do it all by themselves while others rely on Vserve Ebusiness Solutions to do it instead.

GAMES TOYS

NUTRITION, FOOD SUPPLEMENTS-CHALLENGING PRICE MONITORING

When it comes to nutrition and food supplement industry, it is lot more complicated to monitor the price and as a result there is a long list of challenges faced by the retailers in their respective business. For this reason retailers come to Vserve Ebusiness Solutions to make this task a simple one.

Many products with different flavors are coming without standardized packaging. Comparing quantities, size and weight is not a simple activity. Depending on the shoppers location the product price and availability may vary. Brand names are used accordingly.

NUTRITION, FOOD SUPPLEMENTS

MASS RETAILERS-MASS PRICES MONITORING

Mass retailers can handle more than five million products. With so many products on offer such sites typically focus on many different product ranges which make the task of identifying relevant competitor sites even more difficult.Due to the diverse nature of the products offered, EAN / MPN part numbers are rarely used for product matching.

Mass retail clients typically have different product managers taking care of different segments of their offer.In some cases, the work is split by product category like baby equipment, car parts, consumer electronics etc. while in others it can be done by brand, or even by product supplier.

MASS RETAILERS

SPORTS AND OUTDOORS-EVER CHANGING PRICES

The speed of acceptance to market changes makes one online sport shop more or less successful than another. Vserve price monitoring service will help you change the prices of the sporting goods of your online store in accordance to your shop’s rule based pricing strategy with the help of dashboard containing competitors data.

Every bit of information is checked manually so you get only reliable data for your sports equipment store’s progress. Since the products in this market have a very short lifecycle, they get replaced by another similar product with different model name and pricing. Vserve Ebusiness Solutions will enable you to easily identify your competitors’ pricing policies and react to important price change alert

SPORTS AND OUTDOORS

FOLLOWED PRACTICES IN LIGHTING INDUSTRY

Here is how Vserve Ebusiness Solutions can help product managers from this competitive industry,

  • Use pricing strategy module to identify products with price hike and drop opportunities.
  • Most of our clients go for full API integration, where the client’s software initiates the process into Vserve. Vserve then performs automatching and feeds pricing data back to the client’s software.
  • 1000-10,000 SKU’s gets monitored by our competent analysts.
  • Cheapest products per site can be spotted via pricing dashboard categorized by brand, products and suppliers.
  • Price change alert emails are most commonly used to detect MAP violations.
  • MAP violation module is used to take necessary action against the rule violators.
FOLLOWED PRACTICES IN LIGHTING INDUSTRY

HEALTH AND BEAUTY-HEALTHY WAY TO MONITOR PRICE

Health and beauty industry encompasses a variety of products, including fragrances, makeup, hair care , sunscreen, toothpaste, and products for bathing, nail care, and shaving. Retailers from this particular industry make use of Vserve Ebusiness Solutions to achieve a clear insight into international markets.

One of the key characteristic of this industry is different packaging options. A product is typically offered in several different packages and volumes, all on a single product page. Here price monitoring becomes a bit complicated where Vserve Ebusiness Solutions through its domain expertise is always ready to manage such challenging situations.

HEALTH AND BEAUTY

COMPUTERS AND NETWORK-PRICE MONITORING IS A MUST

Computers and networks industry is one of the most competitive e-commerce categories. Vserve Ebusiness Solutions helps you to manage all challenges in this industry in order to compete effectively to increase margin and customer loyalty.

This industry is classified into computer, laptops, peripheral equipments, server equipment and network equipment. The main price monitoring challenge in this industry is that we need to make sure we never compare a used product to a new one.

COMPUTERS AND NETWORK

MEDICAL INDUSTRY-HOW TO WIN PRICING WARS

This competitive industry has undergone significant changes with the introduction of marketplaces like Amazon that get heavily used by small retailers who try to make their way to market success. Vserve Ebusiness Solutions takes initiative in monitoring the pricing policies of medical instruments across many different markets for our customers.

Vserve Ebusiness Solutions will enable you to dive into various aspects of your competitive landscape by many different market segments like brands, categories, suppliers thereby you can easily drill down to the product details at any time. Price history chart will show important patterns in your competitors’ pricing behavior.

MEDICAL INDUSTRY

FASHION-ROLE OF ASSORTMENT MONITORING

Manufacturers in this industry do not care much about online retailer challenges, and produce apparel, footwear or fashion accessories with so many custom properties that it is almost impossible to compare at program level. This is why Vserve price Intelligence service uses visual matching system to provide you actual data about your competitors.

One of the specifics of this highly demanding industry is the ability to monitor not only the pricing, but product assortment as well. The fashion industry is characterized by product variation, for example a shoe having several sizes and colours come in different pricing and availability. Vserve can monitor individual product variations and give real-time notifications of competitor’s changes.

FASHION-ROLE

PET SUPPLIES-STANDARDIZED PRICE MONITORING

When it comes to pricing in the pet supplies industry, the main challenges for price monitoring include a variety of products, different packaging, dimensions, weight, quantity, color, etc. Vserve Ebusiness Solutions covers all pet supplies retailers’ needs, providing insight-rich data and actionable recommendations.

By switching on Price Intelligence will enable you to focus on what really matters for your company’s growth and by delivering actual and reliable data on how to beat your competitors will help to ensure that your shop is the best place to buy pet supplies online. Data collected from targeted websites and rule-based price recommendations will lead to progressive growth of online business.

PET SUPPLIES

TOOLS AND MACHINES-EEFICIENT PRICE MONITORING

Manufacturers in this industry do not care much about online retailer challenges, and produce apparel, footwear or fashion accessories with so many custom properties that it is almost impossible to compare at program level. This is why Vserve price Intelligence service uses visual matching system to provide you actual data about your competitors.

One of the specifics of this highly demanding industry is the ability to monitor not only the pricing, but product assortment as well. The fashion industry is characterized by product variation, for example a shoe having several sizes and colours come in different pricing and availability. Vserve can monitor individual product variations and give real-time notifications of competitor’s changes.

TOOLS AND MACHINES
OTHER SERVICES
THE VSERVE ADVANTAGE
Simple and Intuitive Reports

Simple and Intuitive Reports

We create an exclusive report discarding all the unwanted data. We will provide you the reports either as a dashboard or a price matrix with filters to quickly process the essential information.
Custom Notifications

Custom Notifications

Price alerts/notifications will be sent via email to keep the client aware of the constant price changes as and when they happen. We also trigger alerts immediately through emails when your retailers violate your MAP agreements.
Data Accuracy

Data Accuracy

With a perfect combination of cutting-edge AI and ML technology and human expertise, Vserve's competitive intelligence solution ensures you receive the benefits of both methods. While automated data intelligence may not ensure data accuracy, our manual expertise can fill in this gap to provide results with 99% data accuracy in a quick turnaround time.
Data Security

Data Security

As your Data intelligence service partner, we are committed to maintaining the highest data quality and security standards. In accordance with ISO 27001:2013, we have an established information security management system to safeguard the confidential information you have.

Simple and Intuitive Reports:

We create an exclusive report discarding all the unwanted data. We will provide you the reports either as a dashboard or a price matrix with filters to quickly process the essential information.

Custom Notifications:

Price alerts/notifications will be sent via email to keep the client aware of the constant price changes as and when they happen. We also trigger alerts immediately through emails when your retailers violate your MAP agreements.

Data Accuracy

With a perfect combination of cutting-edge AI and ML technology and human expertise, Vserve’s competitive intelligence solution ensures you receive the benefits of both methods.

While automated data intelligence may not ensure data accuracy, our manual expertise can fill in this gap to provide results with 99% data accuracy in a quick turnaround time.

Data Security

As your Data intelligence service partner, we are committed to maintaining the highest data quality and security standards. In accordance with ISO 27001:2013, we have an established information security management system to safeguard the confidential information you have.

FAQ - Question and Answer

Which is a better choice for competitor price analysis? Manual or automated method?

Manual competitor price analysis is an effective and cost-efficient method. However, it has its limitations that the automated system fulfills. The latter is professionally developed software that works smoothly even for complex actions. It keeps your data secure and private and takes a lot less time than the manual method. IIt’sbest to use a combination of both.

Why should I outsource competitor price analysis?

Outsourcing competitor price analysis helps you see your business from a fresh outsider’s perspective. The pricing specialists determine the industry trends, analyze the marketplace, and set strategic pricing. They reduce price discounting and increase sales at the same time. Every business needs the support of such experts by their side to understand what’s right for them.

What are the benefits of eCommerce competitor analysis?

Ecommerce competitor analysis has the following advantages – 

  • It helps you identify your competitors and sets you apart from them. 
  • It develops the USP of your product/brand.
  • It spots new industry trends and aligns your brand with them.
  • It prevents you from making costly mistakes by improving your current pricing strategy.
WHY CHOOSE US?

Deep domain expertise in eCommerce by working with over 50+ US online retailers

Most cost-effective and flexible solutions with guaranteed bottom-line savings of 50%

Easy to work with as our Program Managers understand US online retailers very well

Trustworthy US incorporated organization giving you total peace of mind

Ask for our Risk
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OUR CLIENTS SAYS
WHAT'S NEXT?

Once you reach out to us, we will

01
Clarify-your-Needs

Clarify your Needs

Tell us what you are looking for from us. Our sales team will revert with a detailed response within the next 24 hours.

02
Price of Service

Price of Service

Sign up for one of our easy contacts based on your requirements. Our services are priced on an hourly basis and range from $6 to $20. Customized plans are also available.

03
Risk Free Trial

Risk Free Trial

Once the scope is defined try our services 100% free for the trial period. You can see how good we are before you take a decision on us.

04
Delivery of Mandate

Delivery of Mandate

We will assign a dedicated program manager as the single point of contact for all your interactions with us. We will also setup detailed KPIs and interaction cadence with the PM.

01
Clarify-your-Needs

Clarify your Needs

Tell us what you are looking for from us. Our sales team will revert with a detailed response within the next 24 hours.

02
Price of Service

Price of Service

Sign up for one of our easy contacts based on your requirements. Our services are priced on an hourly basis and range from $6 to $20. Customized plans are also available.

03
Risk Free Trial

Risk Free Trial

Once the scope is defined try our services 100% free for the trial period. You can see how good we are before you take a decision on us.

04
Delivery of Mandate

Delivery of Mandate

We will assign a dedicated program manager as the single point of contact for all your interactions with us. We will also setup detailed KPIs and interaction cadence with the PM.

Case Study

Competitor price analysis

Case Study

Supporting client's competitive intelligence tool with Quality assurance expertise

Case Study

Improving business Decisions with Vserve's business intelligence services

Case Study

Improving business Decisions with Vserve's business intelligence services

Competitor price analysis

Supporting client's competitive intelligence tool with Quality assurance expertise

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