Our client delivers competitor intelligence, price monitoring and optimal product assortment services for online retailers. Working with hundreds of clients across the globe, they provide real-time, verified and validated competitor information for use in business decision making and a range of marketing initiatives.
The client approached us to address the challenge of product data matching discrepancies that occur when using an automated price monitoring system.
The competitor price monitoring software identified and analyzed exact matches of product information, but the data that is not systematically aligned with that of the competition left blind spots in the intelligence gathered right from identifying the competitors to determining the prices of matching products.
Approach and Solution
- On completion of automated product price matching between client’s 45,000 SKUs with competing retail sites and product search engines, our team of quality assurance experts manually mapped the data with competitor’s sites to ensure reliability and quality.
- Product brand and title; product attributes with exact or close match; and standard codes EAN, UPC Code, etc. were used as key identifiers for the product matching process.
Within 2 months, Vserve was effectively able to match the client’s 45,000 SKUs for all product lines, irrespective of non-symmetrically aligned data and missing information – across multiple competitor sites, and deliver assured high-quality, accurate and structured data for client’s competitor price intelligence services.