What is (DAM) Digital Asset Management System?
Digital asset management system (DAM) helps you get more value from creative assets like images and videos by making them easy to organize, access and distribute. Digital asset management is comprehensive file storage software that enables companies to secure digital media. DAM is an essential component of brand management, ensuring marketing and brand assets are easy to maintain and share. Cloud Digital asset management system is dynamic, flexible and gives teams access to company files anytime, anywhere and from any device. It empowers organizations to accelerate content creation and forgo time-consuming hunts for pictures, videos, and other digital assets.
A digital asset management system is necessary when the size or complexity of asset storage and sharing increases
The most common use-case is a marketing team that requires brand and content growth. A DAM system allows companies to expand content while maintaining brand consistency. It saves time and money, which is why so many organizations are adopting DAM software. Once implemented, DAM optimizes content and branding workflows. Decentralized teams have easier access to assets while minimizing duplicates. The most successful DAM systems offer a naturally intuitive user interface and experience.
When your boss tells you to research digital asset management systems, the first thing you’ll probably do is head to the internet to search for information and learn more about what DAM systems can help you accomplish. That’s great, and really important, as all research needs to start somewhere, but you may be missing a very critical step: internal research to determine what requirements are most important. That internal research will help you find a DAM solution that’s right for your company.
The fact is, not all Digital asset management system is the same. Some systems are a fit for certain organizations, while others aren’t. That’s why understanding your own organization’s needs first is key to finding a solution that will work for everyone.
We recommend creating a document that lists your requirements. You can use the template below as a guide. Start it off with a description of your company. List what industry you’re in, what you do, and anything else relevant that you think your DAM provider should know.
- Do you do work with outside partners that will need access to the DAM?
- Do you have multiple locations that need to collaborate together?
- Do you have multiple language requirements?
With DAM, digital assets are organized in a central location, automating workflows and streamlining content creation. Innovative concept production is increased with sophisticated search capabilities. Distribution embargo dates can manage press kits and image collections. Watermarks can be placed on completed images or work-in-progress photos, and copyright, as well as contact information, are automatically embedded into images.