With the e-commerce industry spreading across the world, the need to stay updated with technology is also increasing. Effective Product Information Management is a must if you want your company to stay ahead of the competition and not get lost amidst it. Every product that you own has to be showcased on the internet with the right kind of description, the right images, reviews and stock available. And this is where E-Commerce Product Data Entry Services comes into picture.
These service providers are trained professionals who can upload bulk product data online in less time, and will be more accurate and efficient. So, outsourcing this task has a number of benefits as the job completed by the professionals will show professional work done, up-to-date product list, and relevant information, which will in-turn improve your brand’s image in front of your clients and customers.
Services Offered By E-Commerce Product Data Entry Services:
Product Data Sourcing:
The team of professionals is capable of sourcing the right data information for your products and adding it to your product descriptions, to enhance their relevance.
Physical/Digital Catalog Sourcing:
These experts will also help your company in sourcing different and unique catalogs, online and offline, for your brand, from which you can extract relevant information. Therefore, you can get vital information in a single place.
Similarly, these service providers can also help you with product catalog entries. As a result, you can have additional time to focus on your core business.
Addition And Removal Of Product Information:
These experts will help your team in adding newfound, more relevant information to your product database. Also, if need be, you can take help in removing unwanted/ outdated information from these portals. This includes-
- Adding/ removing product images
- Adding/removing product descriptions/specifications/features
- Adding/removing sales and discount information
- Adding/deleting new/old products
Categorization Of Products:
Another important service by the E-Commerce Data Entry Services provider is that they can help you categorize your products, according to sizes, types, availability, etc. This will be very beneficial to your customers in sourcing and locating relevant products.
Updating Product Information:
Product information keeps changing from time to time, and this has to be updated in a timely manner, so your clients and customers aren’t viewing outdated products or their descriptions. The E-Commerce Product Data Entry Services providers help you keep your portal/catalog updated by updating your product information regularly. These professionals update the product images, information, specifications, details, sale, etc. in a timely manner.
It is always advisable to choose a trustworthy and reliable service provider to take care of your e-commerce portal. It’s mainly to take care of your products, and your reputation. These professionals are experts at the E-Commerce Data Entry Services, and they can do everything in a better manner. So, choose a service provider who can help your business grow and help you build a name in your industry. In the next section of our blog, we have discussed the top 10 tricks of product data entry that can lure customers.
10 tricks of product data entry in eCommerce
1. Product Photo:
Use High Definition Images: Images speak a lot. Images leave a lasting impression about your brand in customers’ minds. Hence, using a High Definition image to display your product becomes inevitable.
Show all the views (top, down, left & right): Stopping not only by placing an image, there’s also a need for an image to have different views showing it top, down, left and right so as to let the customer have a complete look of the image.
Place it next to the product data: Placing image next to the product data adds more value to the product as the customer can easily compare and view the image with the product data.
Have a zoomed image on a rolling mouse over the image: Zooming an image to have a look at the subtle details is always preferred by the customers. Hence, an option has to be given to zoom the image when the mouse is rolled over the product photo.
2. Product Data:
Needs to have bigger and bright Caption: Caption is the first way to make an audience understand about the product. Enhance the caption adding brightness and making it bold.
Mention Brand Name: Your brand name is the identity of your product. Hence, mentioning a brand name becomes significant
Show MRP with Online Price: Both MRP and Online Price (after discounts) has to be shown so that the customer can understand that the product is sold for a good affordable price than before
Put the stock availability details: It is always best to mention the stock availability of the product so that the customer can decide whether to buy the product immediately if the stock is limited or later taking some time depending upon their needs.
Show Price Comparison data: Comparing your price with your competitors makes you achieve more sales.
Give Shipping details: Inform the customer about the shipping details, how many days it would take and additional charges.
Use user-friendly language & simple: Using a simple and user-friendly language which even a layman can understand is highly advantageous as the product can be easily understood and would yield you more sales benefits.
Use bullets always: The easiest way to make the audience comfortable in reading about the product is by giving the description or details about the products in bullets. Make use of bullets
Highlight the special features: Highlight the important features and captions that would make the buyers choose a product to buy at the first glance they see the highlighted ones.
Present it readable: A readable text will always have your audience like your page and product and make them come back for more in future.
Write the benefits of the product: A product, only by having an HD image and description and without making the buyer know the benefits will not be sold. Write down the benefits point after point.
Mention the components/elements: Mention the components or elements belonging to the product separately.
Provide tips: Your buyer will love to have some tips that are cost-effective and logical. Provide tips
5. Demos in Product Data Entry:
Add infographic: Infographic is the easy way to explain how a product is to be used and hence adding infographic is way good.
Include how to use steps and videos: Help the buyers with how to use steps and videos so that they would appreciate the way you care for them and come back in future too to buy your products.
6. Price comparison with other websites:
Explore Competitive Products: Spend time trying to find competitive products and competitive pricing. As a result, you can able to know more about your competitor.
Select various prices: Choose different prices of similar products from other websites
Show the price-list in different websites:. Display the comparative Prices in other websites so that visitors will buy your products visiting your website.
Transaction mode: Avail & specify the transaction mode that is of use on every purchase of your product
Accept debit & credit Cards: Debit & credit cards are apparently the easiest way a buyer prefers and procures your products online.
Deliver goods by Cash-On-Delivery:. Cash-On-Delivery is preferred by buyers who wish not to do online transactions and without credit or debit cards. Give option to such buyers to buy your products
8. Tracking the order:
Order tracking details: Providing a Visual facility for the buyer for tracking the order is important. Have the details from the day of placement of order and the progress of the order day after day.
Date expected & delivered: Provide the date of delivery & actual delivery dates so that the customers can know how good you’re at keeping up the promise of delivering their order
9. Customer support:
24/7 customer support: Let your customer support be available 24/7 for the convenience of few customers
Email & chat: Make available the support of email & chat so that your customers can get in touch with you apart from phone calls.
Contact Number: Avail a toll-free active contact number to call you. Activate a voice mailbox if you are busy during peak hours. You can also explain your various other products to keep them engaged during the call when they wait.
10. Replacement Guarantee:
Guarantee & Warranty: Show that you’re no way different from your competitors in terms of Guarantee and Warranty. Highlight those pertaining information.
At Vserve, we’ve been implementing all the above said proven strategies to acquire greater results. Also, we’ve been receiving good responses from our clients about their sales growth. With our expertise in the eCommerce industry for a decade, we are available 24/7 to attend your inquiries and work upon your requirements.