How Vserve E Business Solution can be your strategic eCommerce outsourcing partner
Did you know that as an eCommerce business owner, you must ensure that you must have enough visitors on your website at any given time? An individual or an agency will provide SEO services. Search Engine Optimization (SEO) services aim to increase visibility and organic search traffic to respective websites. As an eCommerce business owner, when you outsource the SEO activity of your business, make sure that you entrust the responsibility to the individual or agency who is an SEO expert in all aspects.
What is eCommerce SEO?
The complex form of marketing, eCommerce SEO, is also the buss word in the online domain. Many eCommerce business owners, regardless of the size and the nature of the business, use various SEO techniques to improve the number of website visitors and thus, obtain high website rankings in the result pages of search engines. The concept of SEO is crucial for any eCommerce business as improved rankings on a search engine can increase website traffic to the website, which can, in turn, result in business.
What is SEO for your eCommerce website?
SEO for an eCommerce website aims to drive traffic to the website. There is a logic between SEO and the traffic that a website receives. A few strategies, when followed, can help the eCommerce website gain traffic. Read on to understand SEO strategies that eCommerce websites should not ignore.
Identify and optimize the right keywords
As many as 20 million eCommerce websites exist on the internet. According to a research study, it is estimated that the number is set to more than double in the next decade. Against this backdrop, eCommerce website owners are under tremendous pressure to make sure that their business website stays on top of the search engine result page. One of the ways to implement this is to identify and optimize the right set of keywords that will match the brand.
Here are a few tips that can be followed:-
- Use long-tail keywords as much as possible.
- Understand and analyze the keywords used on the competitor’s website.
- Use keyword research tools for keyword optimization.
Establish an easy to navigate website
Whenever an eCommerce website is created, it must be user-friendly. A research study points out that users who are not gratified with the eCommerce website are quick to jump to another website selling the same range of products. The eCommerce website must be easy to navigate for both users and search engines. A few tips that can be followed include:-
- Each product page must be only three clicks away from the home page.
- The website must be designed in such a way that it enhances the user experience.
- The product page must receive relevant authority.
Focus on establishing a solid on-page SEO
On-page SEO directly impacts the position of the website on search engine result pages. The exercise includes ensuring that a particular set of keywords ranks higher and gets relevant traffic and conversion rates. Doing on-page SEO for an eCommerce website is more or less similar to doing SEO for a non eCommerce website. A few on-site SEO techniques for an eCommerce website are listed below:-
- Make sure that descriptions and meta descriptions are optimized.
- Include internal linking.
- Use keyword rich and short keywords.
- Ensure that the product descriptions have included the main and the LSI keywords.
Create a unique product description
A majority of eCommerce business owners ignore the product description aspect. One of the biggest problems with product descriptions in eCommerce is the duplication of product descriptions. Many vendors and business owners sell a particular product under different brand names. Some sellers copy the product description from a particular vendor and paste it on their eCommerce website. Content duplication results in a decrease in website traffic, and it pulls down the conversion rate. Besides, plagiarized content directly impacts website ranking. To tide over these issues, adhere to the following tips while writing a product description:-
- Make sure a product description is around 1,000-odd words.
- Ensure that the primary keyword appears in the product description 3 to 5 times.
- Include modifiers and call to action phrases like ”Free Shipping”, ”Buy Now, ”Call us Today.
Enhance website loading speed
The logic is simple. As an eCommerce business owner, if you wish your site to rank high on search engine result pages, you must make sure that your website loads on time. As an internet user, your search for a product using specific keywords and are taken to the search engine result page. When you click on the website that ranks high, and if it takes time to load, you will close the website and visit another website offering the product you are looking for. When you are working on optimizing the speed of your eCommerce website, these are a few aspects that you must have in mind:-
- Make sure that the images you use on the website are not high-sized.
- Without degrading the image’s quality, the image’s file size can be minimized.
Finally, remember that the faster your eCommerce website loads, the better rankings it will obtain in search engine results.
How can an SEO agency improve the business?
When an eCommerce business owner has the SEO services outsourced to an SEO agency, there are several advantages. In no order of importance, listed below are a few ways an SEO agency can improve business. Read on to understand how.
Higher rankings can result in more conversions
It is known that the eCommerce SEO agency will work on improving the website ranking of the eCommerce website. High website rankings can result in more conversions for the business. According to a study carried out by Kissmetrics, an advanced product and marketing analytics tool, there is a direct relationship between website conversion rates and increased sales revenue. Experts at Kissmetrics convey that if the eCommerce website conversion rates can be increased by 5%, the sales revenue of the eCommerce business is also likely to increase by at least 25% or more.
Professional SEO services can eliminate the need for advertising
Search Engine Optimization (SEO) services, when taken care of by an eCommerce SEO service provider, can eliminate the need for advertisement. Professional eCommerce SEO services will result in better website rankings and make the eCommerce website faster, interactive, and easy to navigate. As a result of receiving good organic traffic from Google search engine results, the eCommerce business owner will not have to spend money on paid advertisements for the eCommerce website. The professional eCommerce SEO services double up as an advertisement for the website.
eCommerce SEO service does not require huge investments or a large budget
The various Search Engine Optimization (SEO) initiatives do not require huge investments or massive budgets. An eCommerce SEO service provider will chalk out various ways and means to achieve the SEO goals of the eCommerce business. The eCommerce SEO provider will handhold the business owners and help create aspects like product descriptions, content, internal links, and backlinks. These aspects do not require a substantial financial investment for the eCommerce business owner.
eCommerce SEO service providers can make sure that the content is keyword search friendly
Keyword research is one of the activities of SEO. Internet users use specific keywords to search for and find products and services on search engines. Depending on the nature of the business and its domain, an SEO service provider will identify the specific keywords used to search for the product or service of your eCommerce business. The eCommerce SEO agency will also suggest necessary SEO audits for the website content. Besides improving the search engine results of your eCommerce website, this simple yet powerful exercise will also make it SEO friendly, which can make a massive difference for your business.
There are other ways how an eCommerce SEO agency can benefit your business. Read on to know how outsourcing the eCommerce SEO services to an eCommerce SEO agency can help. Vserve Solution provides the best eCommerce SEO services.
Why select Vserve solution as your eCommerce SEO agency?
Vserve is a leading ISO 27001:2013 certified, IT-enabled service provider offering comprehensive industry-specific solutions. The team of professionals will help enterprises transform and grow in an ever-changing world of technology through sustainable solutions and strategies built on deep domain knowledge. The decisions, work patterns, and strategies are customer-centric, making Vserve the perfect business process outsourcing company to undertake and complete all your business process outsourcing requirements on time and at a comfortable budget.
As an eCommerce service provider, here is what Vserve solution can offer business owners:-
With eCommerce Search Engine Optimization (SEO) services from Vserve, you can be assured of increasing traffic and sales of your website and help to gain higher rankings in search engines like Google, Yahoo and Bing. Search engines are used to find information, make purchases, and connect with families and friends. They are also used to search for local businesses and customer reviews to help you purchase products online. At Vserve, services will be provided by a team of experienced and skilled SEO professionals who can grow, improve your online visibility and increase your return on investments (ROI). Furthermore, Vserve will ensure that the team converts those valuable clicks into leads and revenues for your eCommerce business. The professionals at Vserve are well-trained in developing SEO strategies and mapping the tactics into a successful plan to improve the online visibility of your eCommerce business.
Beyond any doubt, Vserve provides the best eCommerce SEO services. The experts at the eCommerce SEO agency will update your eCommerce website consistently with the latest and relevant information. The team also makes sure your keywords are relevant to what a customer is searching for. The eCommerce SEO services are completely customized so that business owners get the best ranking on the search engine research pages (SERPs). Place your trust in Vserve, and the team of experts at the eCommerce SEO agency will ensure that your website gets assured page rankings in the search engines. Besides this, the eCommerce SEO service provider provides comprehensive services at competitive prices.
At Vserve, here is what the team of SEO experts can do for your eCommerce business:-
- Generate sales leads
- Improve your brand
- Drive traffic
- Enhanced ROI
Furthermore, the team of SEO experts at Vservie has many years of experience in providing top SEO services. The experienced team of SEO professionals regularly follows the latest SEO methods to generate traffic to your website. Vserve is an eCommerce SEO service provider that is constantly improving its SEO services to serve its potential clients with better services. The team of experienced professionals at the eCommerce SEO service provider understands that the increasing number of competitors in the industry and their online presence makes it very difficult for a site to get a higher ranking without proper SEO. Thus, the team will plan and implement SEO strategies that will work for your eCommerce business.
With Vserve as an eCommerce service provider, you can be assured of fantastic SEO services at affordable rates!
As an eCommerce business owner, you can consider outsourcing the eCommerce SEO services to a reliable outsourcing partner. You can consider outsourcing eCommerce services to Vserve Solution. The team of experts has a sea of experience in providing eCommerce SEO services. Vserve Solution is regarded as one of the best eCommerce SEO service providers.