First Impression Matters: High-Impact Content and Visual Design Elements that Convert in Ecommerce
Visuals in eCommerce sites have quickly become an integral part of online businesses and are here to stay! Tap into eCommerce innovation through high-impact content to provide your customers with the best visual experience.
Why are visuals important for your eCommerce site? Isn’t product descriptions just enough?
It is natural to wonder whether the visual aspect of your website will affect your response rate and sales. After all, it is an investment of time, energy, and resources. Research has shown that the visuals of a site most influence first impressions. People gave higher usability ratings to websites with better visuals and rated low usability to websites with lesser visual appeal.
To substantiate this claim further, it has been found that the average human attention span lasts for 8 seconds, which means as a business owner, you have exactly 8 seconds to capture your customer’s attention to sell your products!
To do so, you have to enhance your design elements on your eCommerce website to captivate your target audience. This involves high-quality eCommerce image editing, smooth web designing, and creating appealing overall visuals on your online store. When you pay attention to your storefront, it leaves a favorable impression on your consumers and compels them to stay on your site and browse. In a web design consumer survey (2019) of online shoppers, it was observed that consumers expect handy visual features to be an important part of websites as it serves to give them greater details on the products they are purchasing.
All this evidence unanimously points out that you need strong aesthetics on your eCommerce site to leave a favorable impression on consumers.
What Are The Key Things Needed For High-impact Visual Content?
Let us look at some of the visual components you can add to your eCommerce site for high-impact content.
Home page and checkout navigation
It is integral that you chart out a visual journey on your website that provides consumers with a lasting sensory experience. From the home page to the checkout page, you need to map out each aspect of the designs to ensure that they stay on your site. Especially, focus on your checkout page – if customers find it too complex, they simply abandon their carts.
A British study found that users rarely ventured beyond the home page if they did not like any aspect of the website design.
Thus, the key is to make user navigation simple and engaging.
Rich media with 3D product images
3D product images are instantly going to make an impact on your customers because they are interactive. With 3D product images, customers can view the products from every angle, zoom in, zoom out, rotate, and view them. This helps them visualize the products accurately before making a decision. They can zoom in or out, rotate the object, and view it in motion. This helps in boosting your conversion rates significantly.
An excellent way to establish credibility especially in a crowded market is to publish user-generated content. For this purpose, you can publish content on your social media platforms where customers are using your products or reviewing your products. This generates trust amongst your target audience and also helps you retain your existing customers effectively. By using this method for your visual designing, you are successful in harnessing the power of word-of-mouth marketing.
Augmented Reality (AR) for interactivity
This is yet another way to grab your shoppers’ attention with interactive tools on your site. Through this feature, customers can interact with the products and view how it looks on them or in a chosen environment. It works wonders if you have an apparel or furniture business. Additional design features such as fact boxes will give more information on the products, making it easier for customers to quickly learn about them.
According to a report by an eCommerce site for hats, they witnessed a boost in their conversion rate by 52% for shoppers who used their new AR tool. It was concluded that the consumers who used this tool were 2.2 times more likely to complete their checkout. Such real-life examples show how implementing such visual features to your site can dramatically increase your sales.
Crisp product images with overall eCommerce Image editing
To produce crisp and perfect product images, there are some visual elements that you must fine-tune. This is inclusive of eCommerce image editing, image background removal, photo color correction, shadow masking, and image retouching. Improving these elements will significantly increase the quality of your images. Surprisingly, these visual features reduce the loading speed of your product images and enhance the user experience.
Thus, the best way to dominate in the current market scenario is through stunning visuals in your online store. These visual designs will be captivating for your target audience and make it easy for them to navigate your site, make choices, and learn more about your products. This is the secret to establishing trust and credibility with the power of your content. Whether you decide to implement AR technology, 3D product images, or image enhancements – ensure that the execution is smooth and seamless for superior user experience.
Now you can increase impressions and boost conversions on your eCommerce site by making the right design choices. Begin this process by selecting a trusted eCommerce image editing services provider to help you get your desired results on your site.
Vserve is a full-service eCommerce agency who can help you with image editing and management services, be it 3D image rendering or CGI or just a background removal, we can handle it all with ease. Call us to delegate your eCommerce image editing needs at just $10/hour now!
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