The total number of online shoppers rose to 230 million in 2021 from 209 million in 2016. The number of eCommerce sites has increased, with an estimated 24 million found across the globe. Now, since both these numbers show steady growth, an eCommerce site truly needs to stand out to ensure effective conversion. And one of the secure ways to stand out is by leveraging high-impact content and high-quality visual design elements.
However, reports suggest that about 25% of online retailers offer just one image for every product. Many of those images are only static photos with minor detail that does nothing to improve conversions. So, stop and think: are you making similar mistakes?
Visuals in eCommerce sites have quickly become an integral part of online businesses and are here to stay! Tap into eCommerce innovation through high-impact content to provide your customers with the best visual experience.
Why Are Visuals Important for Your Ecommerce Site?
It is natural to wonder whether the visual aspect of your website will affect your response rate and sales. After all, it is an investment of time, energy, and resources. Research has shown that the visuals of a site most influence first impressions. People gave higher usability ratings to better visuals and rated low usability to websites with lesser visual appeal.
To substantiate this claim further, it has been found that the average human attention span lasts for 8 seconds, which means as a business owner, you have exactly 8 seconds to capture your customer’s attention to sell your products!
You have to enhance the design elements on your eCommerce website to captivate your target audience. This involves high-quality eCommerce image editing, smooth web designing, and creating appealing overall visuals on your online store. When you pay attention to your storefront, it leaves a favorable impression on your consumers and compels them to stay on your site and browse. In a web design consumer survey (2019) of online shoppers, it was observed that consumers expect handy visual features to be an essential part of websites as it serves to give them greater details on the products they are purchasing.
This evidence unanimously points out that you need strong aesthetics on your eCommerce site to leave a favorable impression on consumers.
What Are The Key Things Needed For High-impact Visual Content?
Let us look at some of the visual components you can add to your eCommerce site for high-impact content.
Say Goodbye to Free Images Taken from the Internet
To start with, you need your own neat and clean images for the product. So, bid goodbye to poor-quality pictures and stock images taken from the internet for free. The chief reason is that it does not showcase your message to the audience.
Run a simple A/B test on two pages – one having original, high-quality images and the other with stock images – and you’ll see the difference in conversion rate yourself. There is nothing like fresh and original pictures taken professionally when enhancing the visual elements of an eCommerce site.
Simplify the Checkout Process as Much as Possible
Converting the customers and making them add products to the cart is undoubtedly great. But the customer’s journey is not completed until they check out after buying the product. That’s true ‘conversion’! And this is where the issue of shopping cart abandonment enters the picture.
Based on several studies, the average cart abandonment rate is nearly seventy percent. Loads of varied factors contribute to high cart abandonment rates, such as asking the customers to create an account rather than letting them check out as guests, hidden shipping charges, etc.
Along with these issues, an overly complicated or long checkout process is another primary reason for cart abandonment. At least twenty-one percent of people leave their online shopping cart simply because of the complex checkout process. What you need is a one-page system of checkout. Condense the entire checkout process on one page and simplify it. So, the users will not feel confused or lost as they try to checkout, which will improve your conversion rate.
Rich Media with 3D Product Images
3D product images are instantly going to impact your customers because they are interactive. With 3D product images, customers can view the products from every angle, zoom in, zoom out, rotate, etc. This helps them visualize the products accurately before making a decision. They can zoom in or out, turn the object, and view it in motion. This helps in boosting your conversion rates significantly.
An excellent way to establish credibility, especially in a crowded market, is to publish user-generated content. For this purpose, you can publish content on your social media platforms where customers are using your products or reviewing your products. This generates trust amongst your target audience and helps you retain your existing customers effectively. By using this method for your visual designing, you successfully harness the power of word-of-mouth marketing.
Use Larger Images to Showcase More Details
While making any purchase, your buyers will zoom in on the product image to look at it and evaluate whether it is worth their money. Now, zooming in on a small image is pointless because neither will they get the complete picture of your product nor will the picture remain clear. Thus, it is better to use larger images that retain their picture quality regardless of how much the buyer zooms in.
Besides, a smaller image is also seen to reflect product quality. It creates an illusion in the buyer’s mind that you’re trying to hide something. Thus, ensure that your products have more extensive and more precise images that showcase every detail.
Contextualize the Products in the Right Way
Contextualizing your product is all about setting the mood for the customer to consider buying it. When you showcase your products to customers through images, they need to understand how they work and use them.
One of the popular marketing tactics is to focus more on how a product can improve lives rather than have lengthy discussions about its features. It makes the marketing message of a brand more customer-centric instead of product-centric. You need to show the products rightfully in context with the visuals.
For example, when you are selling scarfs, keeping only a picture of the scarf will not be enough to bring buyers to the business. A potential buyer will be compelled to see the scarf shown on display. So, a model wearing that scarf will give your buyer a clearer idea of how it will look when they wear it.
You can create an entire look by giving the model other accessories from your sites, such as bags or shoes. It will make the buyer interested in shopping for the whole face instead of only the scarf.
A Combination of 360O Product Views and Instructional Videos
360o product views are the kind of visual content that comes the closest to recreating the in-person feel of holding an actual product in hand and seeing it from every angle. Though it is inaccurate, this comprehensive perspective gives customers a similar feeling of control while exploring the product. Reports have suggested that there can be a five to forty percent rise in sales with the use of 360o product views.
In addition to this, you need instructional videos that are not just limited to showing the appearance and physical features of a product. They need to highlight precisely how a product works. Content like this offers exciting details about the product and lets your potential customers imagine how they can use the item. It’s like showing them how the product can improve their lives.
Over seventy percent of respondents in a survey have said that they are more likely to buy a service or product after looking at an instructional video.
Augmented Reality (AR) For Interactivity
This is yet another way to grab your shoppers’ attention with interactive tools on your site. Through this feature, customers can interact with the products and view how it looks on them or in a chosen environment. It works wonders if you have an apparel or furniture business. Additional design features such as fact boxes will give more information on the products, making it easier for customers to learn about them quickly.
According to a report by an eCommerce site for hats, they witnessed a boost in their conversion rate by 52% for shoppers who used their new AR tool. It was concluded that the consumers who used this tool were 2.2 times more likely to complete their checkout. Such real-life examples show how implementing such visual features to your site can dramatically increase your sales.
Crisp Product Images with Overall Ecommerce Image Editing
To produce crisp and perfect product images, there are some visual elements that you must fine-tune. This includes eCommerce image editing, image background removal, photo color correction, shadow masking, and image retouching. Improving these elements will significantly increase the quality of your images. Surprisingly, these visual features reduce the loading speed of your product images and enhance the user experience.
Thus, the best way to dominate in the current market scenario is through stunning visuals in your online store. These visual designs will be captivating for your target audience and make it easy for them to navigate your site, make choices, and learn more about your products. This is the secret to establishing trust and credibility with the power of your content. Whether you decide to implement AR technology, 3D product images, or image enhancements – ensure that the execution is smooth and seamless for a superior user experience.
When you work on the visual design elements of your site, the results speak for themselves in the form of a better conversion rate. It makes you stand out as a credible and reliable eCommerce site to shop from for the buyers. Now you can increase impressions and boost conversions on your eCommerce site by making the right design choices. Begin this process by selecting a trusted eCommerce image editing services provider to help you get your desired results on your site.