How to Choose the Right eCommerce Platform for B2B in 2020?
The COVID-19 pandemic has indeed been a dampener for all the brick-and-mortar stores worldwide, most of which are temporarily closed today. However, it is boom time for ecommerce businesses, which are doing well. That’s probably an important reason why all these businesses are focusing more on eCommerce store development activities to further increase their revenues.
The Global Scenario
With survey reports from Statista indicating global ecommerce sales set to clock $5 trillion by the end of 2021, expecting the industry to achieve an annual growth rate of 8.1% by 2024. As per industry forecasts, expecting B2B ecommerce to grow much faster and bigger than the B2C sector. It is no wonder then that the focus is more on eCommerce or online store development, even for brick-and-mortar stores.
Making the right Choice
As a business-savvy entrepreneur, you need to make the right choice by going for the ecommerce platform that suits your needs best. Also, you need to be sure of the eCommerce support services being offered, without which it is difficult to run an online business successfully. This blog will help you get gainful insights into the B2B ecommerce platforms that will help increase revenues.
Opting for the best eCommerce platform for B2B
When it comes to the customer shopping experience, B2B is similar to B2C as far as buyer demands are concerned. Most of them are well-informed as they do their homework by doing intense online research and check out the mobile touchpoints, be it a Smartphone or tablet, in their quest for the detailed content about the product or service they are looking for. While buyers are on the lookout for the lowest prices, the more important concern is for a great online experience, which can be provided only by a professionally managed eCommerce service provider.
Here are some pointers that will help you choose the best B2B platform:
Ready-to-use easy Solutions
Would you like to play it safe while building your website using available template options? Then you need to seriously consider OroCommerce, which is perfect as a B2B eCommerce platform. It makes your eCommerce store development efforts a cake-walk as it is highly configurable and with the package of almost all the essential features that are vital for a B2B eCommerce business. Apart from advanced SEO and key marketing support, OroCommerce features built-in CRM, which will all combine to drive more traffic and increase revenues. It will be a smart move on your part if you leave everything to a full-service eCommerce agency that understands your needs and acts as the perfect eCommerce solutions provider you have been looking for.
Security and Scalability
Security is one of the important points to take into account for any eCommerce store development-related activity. Customers are finicky while making card payments; hence PCI security is one area that an eCommerce business can never compromise upon. A popular choice for B2B online store development is nopCommerce, which uses Microsoft Technologies’ Windows OS. This B2B eCommerce platform offers the best security and is ideal when it comes to scaling your business.
Personalized Customer Experience
One of the best features of a B2B eCommerce platform is undoubtedly B2B catalog management. Magento2 is a popular B2B eCommerce platform that is a hassle-free shopping cart solution suiting businesses of all sizes. You need to choose an efficient eCommerce catalog management services provider to help customize your product lists. It’s a smart move on your part to opt for an eCommerce service provider company. They can offer a more personalized customer experience, rather than the general offering of a rigid template-based design. It is important to be customer-specific and fulfill specific customer requirements. It is only a professionally managed eCommerce store development solutions provider that can help you offer your customers such as personalized customer experience.
An open-source B2B eCommerce platform like Pimcore is an ideal choice for your eCommerce store development as it lets you combine CMS, PIM, and DAM along with other eCommerce functions. It lets you experiment with your creativity by giving you a free hand while designing and configuring your B2B eCommerce website. Being an open-source platform it is easy to adapt Pimcore to all your eCommerce needs. Also, it functions as a wholesome solution for your online business.
Pimcore is good for businesses that have a plethora of products that need to be managed efficiently. No wonder then that big enterprises like IKEA, Intersport, and auto giant Audi have opted for it. Pimcore offers an easy-to-use solution that features a range of functionalities. Moreover, Pimcore is suitable for most types of web applications, whether large or small. Management of assets is ridiculously easy, making Pimcore a popular choice for your online store development.
To sum it all up
As an online business owner, you need to keep in mind that B2B eCommerce store development is a long-drawn-out process. It involves time, patience, detailed research, and money. Today’s customers are fickle-minded and expect more from you. If you want to attract customers and retain them you need to offer advanced features along with great customer experience. It takes a professionally managed eCommerce service provider company to provide you the best solutions. The key lies in selecting a professional eCommerce store development services provider like Vserve that can understand your specific requirements and build customized solutions.
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