Supporting Client’s competitive Pricing Intelligence Tool with Quality Assurance Expertise

Client Background

Our client delivers competitor intelligence, price monitoring and optimal product assortment services for online retailers. Working with hundreds of clients across the globe, they provide real-time, verified and validated competitor information for use in business decision making and a range of marketing initiatives.

Client Requirement

The client approached us to address the challenge of product data matching discrepancies that occur when using an automated price monitoring system.

Key Challenge

The competitor price monitoring software identified and analyzed exact matches of product information, but the data that is not systematically aligned with that of the competition left blind spots in the intelligence gathered right from identifying the competitors to determining the prices of matching products.

Vserve Approach And Solutions

• On completion of automated product price matching between client’s 45,000 SKUs with competing retail sites and product search engines, our team of quality assurance experts manually mapped the data with competitor’s sites to ensure reliability and quality.
• Product brand and title; product attributes with exact or close match; and standard codes EAN, UPC Code, etc. were used as key identifiers for the product matching process.