10 PROVEN TRICKS TO ATTRACT CUSTOMERS THROUGH PRODUCT DATA ENTRY

Total worldwide retail sales across all channels will reach $22.512 trillion in 2015, up 5.6%  year over year. eMarketer forecasts sales will reach nearly $28 trillion in 2019, according to eMarketer’s updated estimates and forecast through 2019. When this being the scenario we foresee, e-Commerce entrepreneurs are working to determine effective ways to pitch customers via product data entry.

From Vserve, we’ve thoroughly understood what is exactly required to grab your customers to buy your products from your online stores and marketplaces. Below are the 10 proven tricks through product data entry.

A. Product Photo:

Use High Definition Images: Images speak a lot. Images leave a lasting impression about your brand in customers’ minds. Hence, using a High Definition image to display your product becomes inevitable.

Show all the views (top, down, left & right): Stopping not with only placing an image, there’s also a need for an image to have different views showing it top, down, left and right so as to let the customer have a complete look of the image.

Place it next to the product data: Placing image next to the product data adds more value to the product as the customer can easily compare and view the image with the product data.

Have a zoomed image on rolling mouse over the image: Zooming an image to have a look at the subtle details is always preferred by the customers. Hence, an option has to be given to zoom the image when the mouse is rolled over the product photo.

B. Product Data:

Needs to have bigger and bright Caption: Caption is the first way to make an audiences understand about the product. Enhance the caption adding brightness and making it bold.

Mention Brand Name: Your brand name is the identity of your product. Hence, mentioning a brand name becomes significant

Show MRP with Online Price: Both MRP and Online Price (after discounts) has to be shown so that the customer can understand that the product is sold for a good affordable price than before

Put the stock availability details: It is always best to mention the stock availability of the product so that the customer can decide whether to buy the product immediately if the stock is limited or later taking some time depending upon their needs.

Show Price Comparison data: Comparing your price with your competitors makes you achieve more sales.

Give Shipping details: Inform the customer about the shipping details, how many days it would take and additional charges.

C. Language:

Use user-friendly language & simple: Using a simple and user-friendly language which even a layman can understand is highly advantageous as the product can be easily understood and would yield you more sales benefits.

Use bullets always: The easiest way to make the audience comfortable in reading about the product is by giving the description or details about the products in bullets. Use bullets

Highlight the special features: Highlight the important features and captions that would make the buyers choose a product to buy at the first glance they see the highlighted ones.

Present it readable: A readable text will always have your audience like your page and product and make them come back for more in future.

D. Benefits:

Write the benefits of the product: A product, only by having an HD image and description and without making the buyer know the benefits will not be sold. Write down the benefits point after point.

Mention the components/elements: Mention the components or elements belonging to the product separately.

Provide tips: Your buyer will love to have some tips that are cost-effective and logical. Provide tips

E. Demos

Add infographic: Infographic is the easy way to explain how a product is to be used and hence adding infographic is way good.

Include how to use steps & videos: Help the buyers with how to use steps and videos so that they would appreciate the way you care for them and come back in future too to buy your products.

F. Price comparison with other websites:

Explore Competitive Products: Spend time trying to find competitive products

Select various prices: Choose different prices of similar products from other websites

Show the price-list in different websites: Display the comparative Prices in other websites so that visitors will buy your products visiting your website.

G. Transactions:

Transaction mode: Avail & specify the transaction mode that is of use on every purchase of your product

Accept debit & credit Cards: Debit & credit cards are apparently the easiest way a buyer prefers and procures your products online.

Deliver goods by Cash-On-Delivery: Cash-On-Delivery is preferred by buyers who wish not to do online transactions and who do not use credit or debit cards. Give option to such buyers to buy your products

H. Tracking the order:

Order tracking details: Providing a Visual facility for the buyer to track the order placed is important. Have the details from the day the order was placed and the progress of the order day after day.

Date expected & delivered: Provide the date of delivery & actual delivery dates so that the customers can know how good you’re at keeping up the promise of delivering their order

I. Customer support:

24/7 customer support: Let your customer support be made available 24/7 for the convenience of few customers

Email & chat: Make available the support of email & chat so that your customers can get in touch with you apart from phone calls.

Contact Number: Avail a toll-free active contact number to call you. Activate a voice mailbox if you are busy during peak hours or explain about your various other products to keep them engaged during the call when they wait.

J. Replacement Guarantee:

Guarantee & Warranty: Show that you’re no way different from your competitors in terms of Guarantee and Warranty. Highlight those pertaining information.

At Vserve, we’ve been implementing all the above said proven strategies and we’ve been receiving good response from our clients about their sales growth. With our expertise in the eCommerce industry since a decade, we are available 24/7 to attend your inquiries and work upon your requirements.

Reach us out to know more and request for a free trial on eBay product entry services

Tips for Managing an E-Commerce Website

The future world has the wave of E-Commerce. As the 2017 year comes towards us, it’s essential to look back at what you have done with your business in order to establish a plan for the future eCommerce world which grows tremendously with high competition. We’ve been seeing change in companies, prices go up and offerings keep varying; but, these are not always what has to be analyzed. Have you thought about managing your eCommerce Website to stay ahead of competition? Here are 5 tips that can help you be successful in the industry.

Advertising:

Obviously, it is another investment. But, when you think about the ROI potential that this investment offers, you would understand that it’s worth it. Online advertising campaign will definitely be a supportive strategy to boost your ROI provided you do the best research to manage your campaign ardently and meticulously and always keep improving your landing pages.

Right hosting services:

Finding a host that offers great service, optimal uptime, and SSL credentials are significant.

Search Engine Optimization:

It is the search engine ranking as well that can help increase traffic. A blog, customizing your site for greater functionality or running a comprehensive social media campaign to have more visitors to your website would support have a major surge in traffic.

Use landing pages with precise conversion:

Your website can have organic traffic up on your homepage. But, with smart SEO and advertising, you can ensure that a compass mass of customers will land directly on a landing page that has an appealing customization to begin and move further along the conversion funnel. You can also include a free quote request form and a pricing as well. The new design on your website has made your ROI potential go to the roof though your strategy is quite common with your competitors.

Specify your limits:

Few business entrepreneurs might get highly excited and start selling their products that are not within the range that you can allow on your website. This might become a cause to ruin the specialness. Hence, narrow down and specify the range to keep your site optimum.

Vserve builds your Online Store Just the way it should be built!

From selling the products to its subscription, we design everything that you need. Our team will be responsible for building an extraordinary eCommerce website that can turn out to be the reason for your business’s success. Our extensive range of services involved in online store design and development will help to deliver high-quality services to your valuable customers. Our website design and the enhanced platform enable the buyer to a have better view of the online shopping site.

Reach us soon to avail a free quote on eCommerce store development.

“How to do effective sales with product page optimization? ” – Simple ways



E-commerce entrepreneurs have been devising various strategies on how to have effective eCommerce Conversions. The number of strategies for which they invest their time and money is more. But, Vserve’s simple ways to overcome such challenges has helped our clients in bagging success. Below are the steps on how effectively one can see the conversion rates go high.

Is your audience staying at your site for long? – Make them stay

This step being the first is always challenging. How can you make your audience stay on your site for long? We’ve always seen audience disappear very soon. While analyzing & doing research, we’ve found out that visitors always like to have content that is appropriate, so that they feel that they’re in the right place and spending their time usefully, had good value, and the definite thumb rule called Trustworthiness which is always expected by the visitor. Keep your customer engaged with a live chat by volunteering yourself to assist them in answering to their queries instantaneously. By making sure that all these three are positioned on your site, you’ll be awed to see high conversion rates.

Place products in the right section

This is just like the purchasers walking to a departmental store, figuring out the product of their choice, where it is placed. Here, the store owner makes sure that the customers are directed correctly to the right section so that they can find the product with much ease and there’s no need to move around to find product wasting their time. The concept is similar to the online store as well. The customer should be able to navigate to the correct product page easily. At the same time, you need to be a bit careful,since on some sites the majority of ”add-to- carts” happens on category pages, in search results or perhaps directly in the search box! Ensure all these are implemented on your site or you might not be driving your paid traffic to the right landing pages which will incur loss to you.

Adding Items to Cart

Though adding something to the cart does not always mean that the visitor will surely buy it, it’s a significant step on their way to the purchase. So, have a convincing or compelling Add-to- Cart design on both customization and content on your page to increase your add-to- cart rate. One main point you have to note here is, in case there are multiple windows opened by the visitor and products are added to cart in different windows, automatically the Carts should be updated in all the windows so that the visitors will have all their products chosen in the cart from the window they choose to check-out.

The Checkout persuasion

Indeed a brilliant step that has to be implemented once you find that the buyer’s cart is full of products and a great profit to you. You need to devise a plan to how quickly and smoothly push the customer to checkout. For this, you need to determine the place to start the checkout. And just because you can find it, doesn’t mean you are motivated or persuaded to do so. Before commencing to persuade, questioning yourself on where and how you can start pushing your visitors towards the exit in a gentle but firm way has to be done.

Purchase completion

The order confirmation with the receipt is provided to the buyer. And finally, you’ve reached the goal of successful sales.

From Vserve – The effectiveness emphasized

As product page optimization is an important strategy, Vserve has put in enormous efforts to develop that expertise in-house on each step explained above. We are focused in delivering the best optimized product pages, right from how to make the audience stay on the online store, till the purchase and receipt of the purchase. Thus, effective sales conversion is made possible.

Reach us to know more about our services.


Digital Imaging

A recent survey on global e-commerce sales says that by the end of 2016, global sales in e-commerce industry are expected to reach 1.92 trillion U.S Dollars. What has made such an exponential sale within a short span in e-Commerce industry? What is trending & disruptive in eCommerce for such an impact? How can e-commerce websites promote & grow sales effectively? Among various answers, the common answer is the one and only Digital Imaging, the direct factor that has caused a phenomenal growth of eCommerce.

Now, taking a look back on how online sales started; with the available tools, sellers started with placing words into the website. Then, simple photographs of products shot using generic cameras were uploaded. After a major evolution, people really felt the need of high-resolution images were they could see the finer niceties of a product as well. As a great quote says “A picture is worth a thousand words”, investment on time, money, efforts etc., started a fast pace in the industry.

Advantages of Digital Imaging:

Having crisp & detailed images of the products in an e-commerce website has the below advantages:-

  • One way advantageous to knock down consumer calls on general inquiries about a product.
  • High quality designed images boost your brand giving a competitive edge.
  • Social media sharing of your brand due to high-quality images is likely to enhance your online reputation

Vserve for this Best Practice:-

Speak this “Universal Language” of images with your customers by choosing Vserve’s Digital imaging solutions to get finer and easily understandable images and Imprint Your Brand’s Essence on your Customer’s Mind.  Uniqueness and creativeness are the key indicators of a good graphic designing service. An excellent graphic designing service must be attractive and compelling.

Our digital image processing services include:

  • Image Retouching 
  • Image Resizing 
  • Image Conversion
  • Image Enhancement
  • Image Background Editing 

And, our creative experts are available to also extend the below services too.

  • Brand Consistency
  • Logo Creation
  • Brochure designing
  • Banner designing
  • Product manual designing
  • Image editing
  • Catalog designing
  • Business stationery or a flyer
  • Mailer design

Our experts know that a good design can do wonders in creating long lasting impressions of your company. More information about Digital imaging can be had from http://www.vservesolution.com/digital-graphics.php

Competitor Price Monitoring

In this age of E-Commerce and Online retailing, tremendous growth is found in E-commerce industry with online stores cropping up and makes them market disruptors.  Competition among E-commerce websites in various parameters as below is seen.

  • Quality of the product listed in their portfolio
  • Website customization
  • User-friendliness to access the website
  • Affordability in terms of prices,
  • Easy payment mode,
  • Swift delivery etc.

Though one can compromise on quality and other terms, Competitive Pricing matters for any E-commerce website to have enough footfalls, which is otherwise called as leads getting converted to sales.

Competitor Price Monitoring and its Importance:

 As we know, from the consumers’ mindset, choosing a product of their interest and choice comes first. Secondly, an urge to price comparison of a product with two or more online stores arises. The resultant is, E-commerce websites trying to know about the pricing strategies of their competitors come forth into action here. The judgment done by comparing prices will automatically lead to a wise repricing of the products and know-hows of competitors’ pricing strategy. The task of monitoring competitor’s prices is herculean with an investment of time and manpower, eventually resulting in the need of services on competitors’ price monitoring.

Here, a debate might arise on what if the consumer interprets low price of a product as a product of low quality or value. Price is perpetually attractive. The factual reasons of consumers getting daunted to shop from an E-commerce website lies in other aspects such as brand, credibility, user-friendliness of sites, promotions, discounts, add-ons etc.

The key points that an E-commerce website has to look for when opting to avail competitors’ price monitoring services are as follows:-

  • The price monitoring service should be a combination of Automated and Manual process ensuring that you receive the benefits of both the methods with 100% product matching.
  • Price alerts / notifications should be sent via e-mail to keep you aware of the constant changes as and when they happen.
  • All information collected should be displayed in the form of a Customized dashboard and price matrix to enable easy comprehension of all the necessary data with a single glance.
  • Price updates on a weekly basis and monthly depending on the products and the nature of the competitors should be made available.
  • Price intelligence must result in the development of pricing strategies for the user along with competitor’s price change history, stock availabilities, and other product attributes.

Vserve E-Business Service Pvt Ltd. offers all the above said services to E-commerce websites to have the best competitive edge in the E-commerce Industry. With all the data compiled, we at Vserve employ our price and category analysts to decipher your competitors’ pricing strategies and help you devise your own to accrue maximum sales. Market analysis is an important service that we provide to convert the collected information into action.

All because knowing competitors’ price does matter.  More information on Competitor Price  Monitoring from Vserve can be found in URL below:

http://www.vservesolution.com/competitor-price-analysis.php