eCommerce is a highly competitive landscape. Research indicates that by 2025, there will be around 300-350 million e-shoppers in the world. That’s a huge market – which we’re sure you’d like to tap into. But how do you do so in a way that helps you stand out from the thousands of other companies vying to do the same? Your online retail campaigns need to be particularly compelling to grab customer attention.
Well, that’s where computer-generated imagery for eCommerce comes in. With smart and timely action, you’ll be able to leverage the power of CGI services easily and engage prospects in a way you never could before. In addition, CGI opens up numerous opportunities for brands to get creative with their campaigns and create a visual impact on their target audience. For example, through custom product packaging design.
This article looks at what CGI is and how CGI Services can help your retail strategy flourish. We’ll also explore some tips on how you can begin using computer-generated imagery for eCommerce. Let’s get started.
What is computer generated imagery for eCommerce?
Computer-generated imagery refers to the creation of high-quality graphics using specialized technology. Computer graphics are used to create images, videos, special effects, visual backgrounds, artworks, characters, printed media, etc.
More specifically, CGI content creation technology is used to create 3D computer graphics, which contain depth and look very realistic when viewed. From simple 3D geometric designs to complex fight scenes in movies, CGI can be used in various aspects.
Benefits of using computer-generated imagery for eCommerce for your online retail strategy
Improve Customer Experience
For online retailers, CGI is a powerful tool to introduce the lifestyle that your product can offer. While the traditional methods to create the entire product experience can be costly, CGI can present a realistic experience that can highlight your product’s best assets. It can help boost your customer’s emotional response to the product and increase engagement.
For example, you can recreate the lifestyle and the content in which your products can be placed. CGI can also be used to create a more personalized “buying atmosphere” for your customers based on your buyer segments.
Accelerate Time to Market
Time is a crucial factor when taking the product to the market. Integrating CGI into your retail marketing workflow, it’s much simpler. You can get images to your retail and distribution partners pre-product launch — which means you have greater ability to start selling your product stock before all of the pieces have been produced.
Creating the visuals for a retail strategy can be expensive. You’ll need to hire photographers/videographers, rent props, drive to the location, organize for costume/makeup/hair, etc. Depending on the type of visuals you’re creating, you may spend anywhere between $10,000 & $50,000. In comparison, hiring a CGI expert from a reliable agency can cost around $15/hour.
Tips to supercharge your digital retail strategy using computer-generated imagery for eCommerce
Now that you know how computer-generated imagery for eCommerce can help your online retail strategy, let’s look at a few ways you can use CGI graphics in your campaigns:
Use computer generated imagery for eCommerce to change the product packaging & labeling
You can use computer generated imagery for eCommerce to quickly design different variants of the packaging and labels for your product. This way, you can appeal to the psychographic and demographic features of a specific industry.
Create an interactive and scrollable website landing page
Computer generated imagery for eCommerce can be used to create visually interactive 3D graphical elements on the landing page. You can allow visitors to disassemble and reassemble the product – showing them what the product is made of. Give them the ability to customize and create their own product, which can then be purchased and made to order. Moreover, have a CGI-generated host who takes your visitors through the website, introducing them to your services, features, and facilities.
Share your retail brand vision with your stakeholders
Finally, computer generated imagery for eCommerce can be used to share design representations with stakeholders and show them your retail brand vision. From using 3D digital models to share product usage instructions to using special backgrounds to show how you plan to transform the world, a lot can be done using CGI.
At its core, computer generated imagery for eCommerce allows companies to bring their brands to life and make them more real to prospective customers.
Computer generated imagery for eCommerce is a real game-changer in the online retail industry. At VServeSolution, we are an experienced CGI Services provider. Contact us today to discuss your CGI content needs. Our team can also help you create visually interactive landing pages and product remodel prototypes using CGI content creation.