The world of eCommerce is highly competitive. According to research, there will be between 300 million and 350 million online shoppers worldwide by 2025. There is a sizable market there that you’d like to take advantage of. However, how can you do this in a way that makes you stand out from the thousands of other businesses vying to do the same thing? Your online retail campaigns must be particularly compelling to grab customers’ attention.
That’s where computer-generated imagery for eCommerce comes in. With intelligent and timely action, you’ll easily leverage CGI services and engage prospects in a way you never could before. In addition, CGI opens up opportunities for brands to get creative with their campaigns and create a visual impact, for example, through custom product packaging design.
This article examines what CGI is and how CGI Services can help your retail strategy flourish. We’ll also explore some tips on using computer-generated imagery for eCommerce. Let’s get started.
What Is Computer Generated Imagery For Ecommerce?
“Computer-generated imagery” refers to creating high-quality graphics using specialized technology. Computer graphics are used to create images, videos, special effects, visual backgrounds, artworks, characters, printed media, etc.
More specifically, CGI content creation technology is used to create 3D computer graphics, which contain depth and look very realistic when viewed. From simple 3D geometric designs to complex fight scenes in movies, CGI can be used in various aspects.
Benefits of Using Computer-Generated Imagery
Improve Customer Experience
For online retailers, CGI is a powerful tool to introduce the lifestyle that your product can offer. While traditional methods to create the entire product experience can be costly, CGI can present a realistic experience highlighting your product’s best assets. It can help boost your customer’s emotional response to the product and increase engagement.
For example, you can recreate the lifestyle and the content in which your products can be placed. CGI can also create a more personalized “buying atmosphere” based on your customer segments.
Accelerate Time to Market
Time is a crucial factor when taking a product to market. Integrating CGI into your retail marketing workflow, it’s much more straightforward. You can get images to your retail and distribution partners pre-product launch — which means you can start selling your product stock before all of the pieces have been produced.
For a retail strategy, you’ll need to hire photographers/videographers, rent props, and organize make-up/hair. Depending on the type of visuals, you may spend between $10,000 and $50,000. Hiring a CGI expert from a reliable agency can cost around $15/hour.
Tips to Supercharge Your Digital Retail Strategy Using Computer-Generated Imagery for Ecommerce
Now that you know how computer-generated imagery for eCommerce can help your online retail strategy, let’s look at a few ways you can use CGI graphics in your campaigns:
Use Computer-Generated Imagery To Change The Product Packaging & Labeling
You can use computer-generated imagery for eCommerce to quickly design different variants of the packaging and labels for your product. This way, you can appeal to a specific industry’s psychographic and demographic features.
Create an Interactive and Scrollable Website Landing Page
The computer-generated imagery for eCommerce can be used to create visually interactive 3D graphical elements on the landing page. You can allow visitors to disassemble and reassemble the product – showing them what it is made of.
Give them the ability to customize and create their product, which can then be purchased and made to order. Moreover, have a CGI-generated host who takes your visitors through the website, introducing them to your services, features, and facilities.
Share Your Retail Brand Vision With Your Stakeholders
Finally, computer-generated imagery for eCommerce can be used to share design representations with stakeholders and show them your retail brand vision. From using 3D digital models to share product usage instructions to using particular backgrounds to show how you plan to transform the world, a lot can be done using CGI.
At its core, computer-generated imagery for eCommerce allows companies to bring their brands to life and make them more real to prospective customers.
The computer-generated imagery for eCommerce is a game-changer in online retail. At VServeSolution, we are an experienced CGI services provider. We can help you create visually interactive landing pages, and product remodel prototypes.