The power of digital marketing to increase sales by 36% of this home accessories business

The power of digital marketing

This is a case study on how the right strategies and implementation in SEO and PPC can yield results in Amazon sales.

Who is our client?

Our client is a US-based company, with a 40-year long history of selling home and kitchen accessories. They are environmentally conscious with all their products being hand-crafted. The products are placed in 10 different categories to be sold in the volumes of 1000s on Amazon. The primary target consumers are families and people who enjoy adding valuable pieces to their homes. Home and kitchen accessories are a populated and competitive niche. They were unable to rank higher on Amazon amongst the competition.

What are the key challenges for our client?

The client discussed that they are not able to gain their return on investment. They also talked about their struggles in selling more products on Amazon. The two key issues were:

High ad spend yet relatively lower sales
Unable to increase the discoverability of products on Amazon

Vserve Approach and Solution

We approach digital marketing with data-oriented techniques to attain tangible leads, conversions, and engagement. We analyzed their business needs, gaps, and targets to create a customized strategy to reach their marketing goals.

Product listing optimization

Our goal was to capture the right target audience organically. We created a detailed SEO audit report after analyzing the online store. Our team of SEO experts worked on optimizing the product listings. We did so by infusing high-search and relevant keywords in:

Search terms
Product title
Product description
Product key features
SEO-oriented URLs

Ad Campaign Optimization (PPC)

Our team of PPC experts looked at the existing ad campaign performance to identify the gaps and strengths. After this assessment, we worked towards optimizing the ad campaigns to increase sales via sponsored ads.