We let your customers drive the language and complexity of the taxonomy structure. Working along with the product data management team, we analyze your customer behavior, collect the key terms and vocabulary used by your audience, and develop a product taxonomy that meets all their expectations.
Striking the Right Balance:
Product categories will better serve your customers when they are broad and shallow than being narrow and deep. That’s why we make sure that each product category is neither too big nor too small. And, has the right balance of products with the right amount of information dispersed among every category and sub-category.
Better Site Ranking on Search Engines:
When done right, a good taxonomy system can boost your site SEO upto 30%
The product categories we define are optimized for quick searches and SEO enriched with relevant keywords for higher page ranking. As a part of our product taxonomy development services, we also work on your product titles and meta tags to improve your product search visibility.
We adopt a tried-and-tested process methodology to create a well-attributed product taxonomy to cater to diverse eCommerce clients’ unique needs.
Requirement Gathering and Analysis
We approach e-commerce product taxonomy development with a thorough analysis of the product catalog, project scope, and the desired outcome. This is then followed by the technology review to overcome the technical limitations imposed when the taxonomy data is used in the environment.
Our e-commerce product taxonomy specialists then proceed to gather the metadata required, such as definitions, UNID requirements, unit of measure conversions, etc.
Combining the information collected, we will develop sample categories for clients’ approval regarding the level of detail to be specified. We also provide the information of various strategies used with details and how they affect the buyer personas.
Building the Ideal E-commerce Taxonomy
The second step of online store taxonomy development starts with the product categorization that brings all the products into the structure. The categories are then assigned with suitable keywords.
The above process is followed by the development of the attribute template to define the products’ specifications. We also include logical choices for single-select and multiselect attributes.
Product Categorization/Taxonomy Delivery
Our capable e-commerce product taxonomy specialists will deliver the constructed taxonomy ready to be imported into your system. You can also use our e-commerce taxonomy portal and PIM to oversee the ongoing product categorization and taxonomy.
Once the e-commerce product taxonomy has been established, you are all good to go.
Leverage the Power of a Well-built eCommerce Product Taxonomy
- Improved user experience with intuitive navigation.
- Better on-site classification and faceted search.
- Increased conversion with appropriate alternate product recommendations.
- Better Site SEO Ranking.
- Improved internal coordination and better decision making.
- Accurate reporting and more reliable analytics.