Competitor Price Analysis

Competitor price analysis

Our Client

Our client is a leading online marketplace with wide-ranging offerings across different brands and product categories such as lectronics, Appliances, Home & furniture, Books etc.

Objective

Having a competitive edge in the online marketplace was a major challenge for our client. Monitoring multiple sites and a large number of products due to the extremely dynamic market, manual pricing data analysis can be time-consuming. Also a completely automated price monitoring did not provide the required results in terms of exact product match. This is where Vserve Competitive Intelligence was a real game changer.

Competitor Price Monitoring From Vserve

FLOW OF PRICE MONITORING TECHNOLOGY FROM VSERVE

A combination of Automated and Manual process ensuring that the client receives the benefits of both the methods with 100% product matching was implemented

Other PL include Electronic, Home appliances, Sports, Pet products, Flowers etc. . Products can be found by UPC, Model No., Customized name

Electronics PL: Specs, SIM Details, Color,Etc. Food PL: Flavor, Color, Package Details

Crawler will fetch the price, Availability, Rebate & Shipping Attributes (PARS) of Client Competitor Sit

FINAL PRICE SUGGESTION

Advantages Of Manual Mapping

All the Product line was covered even in the absence of UPC/Model No.
Products (Food-PL) coming with package, Units were also covered using price per unit concept
Pricing differed based on the color. This was achived using Manual Mapping.

Importance Of Crawling Pars

Price – Price was given to customer
Availability – Based on the availability, product price differed:
a.Price was unavailable when product had Discontinued or OOS
b.Price was lower for limited stocks
Rebate – Offer & Promotions had a great impact on Pricing
a.Offer expiry date was recorded and based on that price, updated.
Shipping Price – Pricing was based on shipping price as competitors offer free shipping with higher price

BENEFITS TO THE CLIENT FROM VSERVE’S PRICE MONITORING

Price alerts / notifications were sent via e-mail to keep the client aware of the constant changes as and when they happen
All information collected was displayed in the form of a customized dashboard and price matrix to enable easy comprehension of all the necessary data with a single glance
Price updates on a weekly basis and monthly depending on the products and thenature of the competitors were made available to the client
Price intelligence for the development of pricing strategies for the client along with competitor’s price change history, stock, availabilities, and other product attributes were shared

WHY CHOOSE US?

Our Expertise

Deep domain expertise in eCommerce by working with over 50+ US online retailers

Cost-Effective

Most cost-effective and flexible solutions with guaranteed bottom-line savings of 50%

Business Savvy

Easy to work with as our Program Managers understand US online retailers very well

Reputable

Trustworthy US incorporated organization giving you total peace of mind

Free Trial

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OUR CLIENTS SAYS

" Our company is grateful to have found a collaborative team in Vserve for our Product Information Management. Initially, we were unsure about the quality of product descriptions and their accessibility to our buyers. However, Vserve’s expertise in programming language and business best practices helped us to manage our complete product information and catalog pretty well. The conversion rate excelled our expectations, and our products shot up on Google rankings! "

Danielle.W - CEO

A leading toy retailer from Seattle, Washington

" Being a business owner, I couldn’t devote sufficient time in managing the entire ecommerce store and product catalog by myself. I haven't had a pleasant experience working with writers for brand description and category description for my website. So, when I decided to approach Vserve, I was a bit skeptical about how things were going to turn out. However, my doubts vanished as their experts took our inputs at every step. They delivered appealing and informative descriptions for our brand and made us stand out in the e-commerce space. "

James.R - Founder & CEO

An ecommerce store specialized in selling furniture from Newark,NJ

WHAT'S NEXT?

Once you reach out to us, we will

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Price of Service

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Delivery of Mandate

We will assign a dedicated program manager as the single point of contact for all your interactions with us. We will also setup detailed KPIs and interaction cadence with the PM.