Payoneer Award 2020 Payoneer Award 2020
CASE STUDY
COMPETITOR PRICE ANALYSIS
Competitor price analysis case study
Our Client

Our client is a leading online marketplace with wide-ranging offerings across different brands and product categories such as  lectronics, Appliances, Home & furniture, Books etc.

Objective

Having a competitive edge in the online marketplace was a major challenge for our client. Monitoring multiple sites and a large number of products due to the extremely dynamic market, manual pricing data analysis can be time-consuming. Also a completely automated price monitoring did not provide the required results in terms of exact product match. This is where Vserve Competitive Intelligence was a real game changer.

Cost analysis strategy
Competitor Price Monitoring From Vserve

FLOW OF PRICE MONITORING TECHNOLOGY FROM VSERVE

A combination of Automated and Manual process ensuring that the client receives the benefits of both the methods with 100% product matching was implemented

New Project price monitoring

Other PL include Electronic, Home appliances, Sports, Pet products, Flowers etc. . Products can be found by UPC, Model No., Customized name

New project ISBN
New Project checklist

Electronics PL: Specs, SIM Details, Color,Etc. Food PL: Flavor, Color, Package Details

New Project PARS crawling

Crawler will fetch the price, Availability, Rebate & Shipping Attributes (PARS) of Client Competitor Sit

FINAL PRICE SUGGESTION

Advantages Of Manual Mapping
  • All the Product line was covered even in the absence of UPC/Model No.
  • Products (Food-PL) coming with package, Units were also covered using price per unit concept
  • Pricing differed based on the color. This was achived using Manual Mapping.
Importance Of Crawling Pars
  • Price – Price was given to customer
  • Availability – Based on the availability, product price differed:
    a.Price was unavailable when product had Discontinued or OOS
    b.Price was lower for limited stocks
  • Rebate – Offer & Promotions had a great impact on Pricing
    a.Offer expiry date was recorded and based on that price, updated.
  • Shipping Price – Pricing was based on shipping price as competitors offer free shipping with higher price

BENEFITS TO THE CLIENT FROM VSERVE’S PRICE MONITORING

 

  • Price alerts / notifications were sent via e-mail to keep the client aware of the constant changes as and when they happen
  • All information collected was displayed in the form of a customized dashboard and price matrix to enable easy comprehension of all the necessary data with a single glance
  • Price updates on a weekly basis and monthly depending on the products and thenature of the competitors were made available to the client
  • Price intelligence for the development of pricing strategies for the client along with competitor’s price change history, stock, availabilities, and other product attributes were shared

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