The client is the one of the largest department store chains in the US, serving a range of consumer goods and household products. Launched in 2016, the website we managed is the client’s all-round online store, covering categories from fashion to furniture; kitchenware and gardening equipment.
To improve site ranking and increase organic search visibility for their top products, the client approached us with the request to –
Our expert team of SEO analysts; content writers and editors worked together – conducting extensive keyword research; creating content for product pages, category pages, manuals, and informational pamphlets in a way to effectively engage with the visitors, meanwhile incorporating the right keywords and optimizing the content to be SEO-friendly.
Our expert team of Image editors and optimizing specialists– edited the images for background, color and contrast; optimized the image for size and resolution to accurately meet client’s pre-set guidelines, and included an SEO-friendly image tag.
Along with SEO-friendly product and category listings, our SEO experts and content writers worked together optimizing product pages with features such as SEO-oriented URLs, best possible page titles, product titles and meta descriptions that are also meaningful and appropriate.
Our well-trained team of experts were able to deliver product page content, informational pamphlets for 15,000 SKUs and 85 user-manuals on periodic iterations within a span of 2 months.
The product page optimization efforts improved site ranking; increasing the rate of Google site indexation from 20 to 30%, and the compelling content engaged the visitor, improving conversion by 12%.
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