SEO Catalog content creation to improve search visibility

SEO friendly Catalog content creation to improve search visibility

Client Background

The client is the one of the largest department store chains in the US, serving a range of consumer goods and household products. Launched in 2016, the website we managed is the client’s all-round online store, covering categories from fashion to furniture; kitchenware and gardening equipment.

SEO friendly Catalog content creation to improve search visibility

Client Requirement

To improve site ranking and increase organic search visibility for their top products, the client approached us with the request to –

  • Create compelling content for their product and category pages with a right balance of SEO-friendly keywords and user intent information.
  • Standardize product images in accordance to their pre-set guidelines.
  • Create user-friendly product manuals and guides; information pamphlets.

Key Challenges

  • To deliver high-quality content for over 15,000 products within a span of 7 months, which also required a team of experts with product domain knowledge.
  • Large volume of product data meant more attention to craft error-free product details including – SEO-friendly content; well-framed SEO features; and high-resolution images.

Vserve Approach And Solutions

SEO-friendly Content

Our expert team of SEO analysts; content writers and editors worked together – conducting extensive keyword research; creating content for product pages, category pages, manuals, and informational pamphlets in a way to effectively engage with the visitors, meanwhile incorporating the right keywords and optimizing the content to be SEO-friendly.

  •  We worked closely with the client, analyzed the style and tone of the language used in their site and created a client-specific style guide to ensure that our writers met the specified standards.
  •  A strong team of quality experts onsite and offshore focused and double-checked on content authenticity, quality, writing style, grammar, punctuation and readability factors.

Image Optimization

Our expert team of Image editors and optimizing specialists– edited the images for background, color and contrast; optimized the image for size and resolution to accurately meet client’s pre-set guidelines, and included an SEO-friendly image tag.

On-page Optimization

Along with SEO-friendly product and category listings, our SEO experts and content writers worked together optimizing product pages with features such as SEO-oriented URLs, best possible page titles, product titles and meta descriptions that are also meaningful and appropriate.

OUTCOME

Our well-trained team of experts were able to deliver product page content, informational pamphlets for 15,000 SKUs and 85 user-manuals on periodic iterations within a span of 2 months.
The product page optimization efforts improved site ranking; increasing the rate of Google site indexation from 20 to 30%, and the compelling content engaged the visitor, improving conversion by 12%.

WHY CHOOSE US?

Deep domain expertise in eCommerce by working with over 50+ US online retailers

Most cost-effective and flexible solutions with guaranteed bottom-line savings of 50%

Easy to work with as our Program Managers understand US online retailers very well

Trustworthy US incorporated organization giving you total peace of mind

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OUR CLIENTS SAYS
WHAT'S NEXT?

Once you reach out to us, we will

01

Clarify your Needs

Tell us what you are looking for from us. Our sales team will revert with a detailed response within the next 24 hours.

02

Price of Service

Sign up for one of our easy contacts based on your requirements. Our services are priced on an hourly basis and range from $6 to $20. Customized plans are also available.

03

Risk Free Trial

Once the scope is defined try our services 100% free for the trial period. You can see how good we are before you take a decision on us.

04

Delivery of Mandate

We will assign a dedicated program manager as the single point of contact for all your interactions with us. We will also setup detailed KPIs and interaction cadence with the PM.

01

Clarify your Needs

Tell us what you are looking for from us. Our sales team will revert with a detailed response within the next 24 hours.

02

Price of Service

Sign up for one of our easy contacts based on your requirements. Our services are priced on an hourly basis and range from $6 to $20. Customized plans are also available.

03

Risk Free Trial

Once the scope is defined try our services 100% free for the trial period. You can see how good we are before you take a decision on us.

04

Delivery of Mandate

We will assign a dedicated program manager as the single point of contact for all your interactions with us. We will also setup detailed KPIs and interaction cadence with the PM.

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