Manufacturers and wholesalers are increasingly joining Business-to-Business eCommerce platforms such as Alibaba to get leads and connect with potential buyers. What this means is that most of the sales now begin and end online. This renders the need for product enhancement more important than ever which serves as a glowing advertisement for your product and helps business buyers to build trust in your company.

Keep reading to find out how to optimize your product page so that you can get sizable orders from business buyers.

Include More Information

Business to Business purchases usually takes longer than Business to Customer purchases. It is primarily because there are multiple stakeholders and more money needs to be signed off on. What this means is that your product listing page needs to include all the relevant information that the decision-makers might want to see so that they can approve the purchase.

By not listing down all the information upfront, buyers assume that your business does not offer what they are looking for and continue their hunt for a seller who meets their requirements. Be sure to invest time in adding every single detail regarding your product. This includes product features, sizes, pictures and an overview of your company.

Optimize Your Product Name

Optimizing your product name for search engines should take precedence over everything else. Try to step in the shoes of the buyer and think about what would they type in the search bar which would lead them to your product.

Next, try to include as much of this vital information as you can in the product title. Include terminologies that are highly searched such as ingredients and materials used to make your product.

As a case to point, a customer may search for “salt lamps” but a business buyer who seeks to produce their own salt lamps will have more knowledge on the subject and will run more targeted searches.  Hence listing your salt lamp as “Himalayan natural crystal salt lamp” will help you to garner a greater number of targeted leads.

 

Put in Your MOQ (Minimum Order Quantity)

Including the minimum number of units, a buyer has to buy to qualify for an order is just as critical as the price of the unit. Moreover, if you are offering a reduction in the overall price depends on the volume of the product ordered, including this information on the page. These discounts will convince your buyer to buy a larger quantity of your product. In addition, it is one of the most essential aspects of product enhancement.

Upload Videos and Quality Product Images

Images and product videos are not just an inspiration for business buyers that push them to buy your product. They use these images and product videos to inspect the product in detail. You can boost the chances of a sale by including several images of the product from different angles. All the images updated should be with the highest photo quality possible. Buyers are also genuinely interested in looking at pictures of the source where the product is made. Be sure to include pictures of the place where your product gets manufactured.

 

Put Up Your Catalogue Online

Business buyers do not just browse the products that are put up on your online storefront. They will also download the entire catalog your organization offers as this facilitates them to understand your capabilities. This is immensely useful for many buyers who do not want the hassle of asking questions back and forth. If they see a couple of products that strike their fancy, they will be sure to reach out to you themselves to proceed with the purchase.

 

Test. Improve. Repeat Your Product Enhancement

Every business has ample room for improvement as your customers and market are perpetually changing. The best manner in which to respond to this change is by testing out parts of your product page to see if impacts the overall performance. You can start with the product listing’s name. Play around with the different keywords and observe how this impacts your leads and clicks on the product page. If there is a positive impact, you should keep on repeating the process to further boost the performance of your product.

Final Word

To summarize, in the cutthroat ecommerce market of today, it is imperative that you perfectly optimize your product page for your audience. If you seek excellent product catalog management services, be sure to reach out to Vserve Solution. We excel at setting up and managing their clients’ eCommerce online stores and product catalogs.

 

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What are Ecommerce Platform Services?

How to Choose the Right Ecommerce Services Provider for Your Business?

It is important to understand the basic definition of Ecommerce Platform Services before you delve into further details.

Ecommerce Platform Services

In simple terms, Ecommerce platform services allow online businesses to manage and maintain their website, sales, marketing and operations. So, the kind of services you choose has a drastic impact on the stability and profitability of your business.

What are the Important Features of an Ecommerce Platform?

Any practical eCommerce platform will enable customers to purchase your services and/or products from your online store. Ecommerce platforms provide the amalgamation of important business processes where these businesses can get complete visibility across their organization and fulfill all their customers’ expectations. An eCommerce platform should be able to:

Provide a Holistic Customer View

Deliver personalized and consistent cross-channel experiences and exemplary eCommerce customer service with a single view of all customer transactions and interactions across all the channels.

Manage Orders Intelligently

Surpass and set new consumer expectations for purchasing, fulfilling, and returning purchases, both in stores and online. Maximize the profitability margins by consolidate order management and having a single view of inventory across all supply chain business units.

Deliver Unique Consumer Experiences

Swiftly and efficiently create innovative and personalized web, mobile and in-store customer experiences to distinguish your particular brand and surpass consumer expectations.

How Will Ecommerce Platform Services Benefit My Business?

Apart from the protection of your precious data and scalability, eCommerce platforms, whether hosted in the cloud or on-premises, offer a plethora of operational advantages and business tools

Some of these tend to encompass:

• A product management suite
• Pricing
• Extensive search capabilities
• Promotions
• The ability to personalize Ecommerce services and sales to meet your preferences (for example: marketing features, payment options, add-ons and so forth.)
• Merchandising

Ecommerce platforms offer the luxury to business owners the ability to tailor product information to best fit their own online retail requirements and the Ecommerce services that they provide. This can be mutual benefiting for both the customers and the business.

Likewise, other advantages of Ecommerce services include its around-the-clock availability, the speed of access, a wider selection of goods and services, accessibility, and international reach.

Bottom Line

Regardless of whether you do business in the B2C or B2B domain, your eCommerce platform services need to do a lot more. It’s more than merely facilitate transactions if you desire to be competitive in fast-moving markets. To sum up a complete ecommerce platform that ticks all the check boxes can provide numerous benefits over competitors who are not making use of similar technology.

If you wish to seek Ecommerce outsourcing services, be sure to get in contact with Vserve if you are an online business owner looking for superior Ecommerce support services. To sum up with, from Electronic store development to customer support, we have got you well and truly covered!

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What are Ecommerce Outsourcing Benefits?

How Small Business Outsources Ecommerce Services

Running an ecommerce business requires lots of thought and even more work in order to do it well. You need to make sure your customers can find what they need when they want it, contact you easily with issues or questions, and make their purchases seamlessly.

You also need to grow your store while handling countless other aspects of owning a business, from accounting to logistics and back to marketing. With so many tasks to carry out and detail-oriented processes to oversee, it can quickly get overwhelming fast. Especially if you don’t have much experience with ecommerce services or running a business.

This article gives you the top four services to look for when choosing ecommerce service providers, customized ecommerce solutions, and ecommerce support services that will help to maximize your ecommerce customer experience.

4 Things to Look for When Selecting a Customized Ecommerce Solution

While there are so many articles about maximizing your ecommerce store, we’ll start with the heart of the matter—your customers and their experience.

Return customers are the easy way to maintain and grow your business, so let’s dive into how to make their experience with your store so impressive that they’ll keep coming back (and tell their friends).

First and foremost, choose ecommerce solution services that are customizable and will help you accomplish the four following vital functions:

1. Setting Up a User-Friendly Store

If customers get lost or can’t get what they need from your website quickly, they will click off and find somewhere else to buy that is more user-friendly.

With a focus on streamlining content, keeping products stocked, and telling a compelling story, you can minimize the number of clicks it takes to get where your customers want to go and make finding help easy.

Making your site easy to navigate, intuitive, informative, and exciting is the foundation of a great customer experience. A good ecommerce services provider will help with this by managing your catalog and product database for you. They can write product descriptions, track inventory, and even populate product specs and build out your store just the way you want it (on various ecommerce platforms like Shopify, OpenCart, or BigCommerce).

2. Provide Outstanding Customer Service

It’s now standard practice to give customers various ways to get in touch with you (like via phone, chat, and email), and it’s important to make sure they get timely responses. Online shoppers expect replies within minutes or hours, not days.

Offering a live chat option isn’t required, but it’s getting more commonplace all the time amongst successful online sellers. This single-channel, while being a bit more difficult to manage, seems to have the most positive impact on how consumers view your customer service efforts.

This is another key area where a proven ecommerce solution provider comes into play. They can handle almost all customer support inquiries without you ever having to touch your inbox!

3. Keep Up with Multi-Channel Marketing

For the biggest impact, you’ll want to use every channel available to your advantage—email, social media, your website, blogging, and mobile apps. While there is a challenge inherent with embracing so many varied channels, your marketing strategy will be robust, far-reaching, and impactful. Maybe more importantly, your business will grow.

An ecommerce services provider can help you keep abreast of changing platforms, stay on top of email marketing campaigns, and they can provide logo design as well as blogging and SEO copywriting.

4. Conduct Helpful Market Analysis

One key to remaining relevant in the online space is really a good market analysis. Knowing your competitors and what they’re doing well will only help you improve your own business. But who has time for all that research and analysis when trying to run a successful ecommerce store?

Your ecommerce support services provider, that’s who! They’ll take care of all the details and the data so that you don’t have to. And you’ll get all the benefits!

The Right Ecommerce Services Provider Works for You

There’s a lot of work involved with maximizing your ecommerce store. You’ll want some help along the way to maximize your eCommerce business. Working with a professional ecommerce services provider will assist you in tackling it all!

When you’re ready to take your business to the next level with a customized ecommerce solution and an accomplished provider with a proven track record, reach out to us! Vserve offers unparalleled ecommerce consulting services.

Vserve excels at the complex—and key—functions of eCommerce Support Services such as product management, ecommerce store development, customer support, data management, market analysis, and digital marketing. Contact us today and let us help you streamline and transform your ecommerce store!

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Ways to Find the Right Business Intelligence Solution Provider

When you run an eCommerce store, there are so many things to think about. You must make sure your customers can find what they need, contact you easily with issues or questions, and make their purchase smoothly and enhance eCommerce customer experience.

You also need to grow your business while handling all business aspects, from accounting to marketing. With so many facets to learn and moving parts to track, it can get overwhelming fast. Especially if you don’t have much experience with eCommerce services or running a business.

These nine essential tips will help to maximize your eCommerce customer experience. Read on for an in-depth look at each, as well as bonus pointers on eCommerce service providers, customized eCommerce solutions, and eCommerce support services.

9 Tips for Maximizing Your Ecommerce Customer Experience

While there are so many articles about maximizing your eCommerce store, we’ll start with the heart of the matter—your customers and their experience.

Return customers are the easy way to maintain and grow your business, so let’s dive into how to make their experience with your store so impressive that they’ll keep coming back (and tell their friends).

1. Be Super Customer Friendly

If customers get lost or can’t get what they need from your website quickly, they will click off and find somewhere else to buy that is more user-friendly.

Focus on streamlining content, keeping products stocked, and telling a compelling story. Minimize the number of clicks it takes to get where your customers want to go and make finding help easy. A good ecommerce services provider can help with this, (more on that later).

Making your site easy to navigate, intuitive, informative, and exciting is vital for great customer experience.

2. Ensure Seamless Purchasing

According to the latest stats, about 25% of online consumers will abandon their carts if they cannot make their purchase quickly and easily. You could be losing a quarter of your sales if customers find your checkout process too long or complicated!

Trial and error your way to as seamless a checkout process as possible. This will increase your conversion rates significantly.

3. Ace Customer Service

Give customers various ways to get in touch with you (like phone, chat, and email), and make sure they get timely responses. Online shoppers expect replies within minutes or hours, versus days.

Offer a live chat option. This single-channel, while being a bit more difficult to manage, seems to have the most positive impact on how consumers view your customer service efforts. This is where a proven eCommerce solution provider comes into play.

4. Leverage Multi-Channel Marketing

Use every channel available to your advantage—email, social media, your website, blogging, and mobile apps. While there is a challenge inherent with embracing so many channels (eCommerce solution services can help), your marketing strategy will be robust, far-reaching, and impactful.

5. Optimize for Technology

You want your site to mobile-friendly, and offering a mobile app is becoming the norm. Optimize your site for multiple operating systems and mobile platforms and use technology where possible to streamline every aspect of your business.

6. Personalize Offerings

Particularly when it comes to email marketing campaigns, make sure any pop-ups or direct marketing is personalized for your individual customers. This makes them feel valued, and it also makes it easy for and encourages them to spend more.

7. Forecast Accurately

Plan ahead and know your product demand. If you know you always sell out of a certain product around the holidays, stock accordingly in advance. You can’t sell something you don’t have!

8. Automate

Automating your ordering and order fulfillment process as much as possible will not only help you be more hands-off, it will also ensure a faster process for your customers.

9. Gather Feedback

Make sure you’re regularly collecting feedback from consumers on everything from the ordering process to your website to the products themselves. Knowing what customers are feeling and saying about your business can help you simplify, cut out unnecessary work, and improve continuously.

Making a Customized Ecommerce Solution Provider Work for You

There’s a lot of work to bringing these tips to life in and maximizing your online store. You are going to want some help along the way. Working with a professional eCommerce services provider will help you accomplish all the things listed here!

Choosing the Right Ecommerce Services Provider

When you’re ready to take your business to the next level with an accomplished eCommerce services provider with a proven track record, reach out to us!  Vserve Solution offers eCommerce support services to help you streamline and transform your efforts.

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