How Outsourcing eCommerce Catalog Management Services Save You Time & Cost?

As an online retailer, it can be daunting to manage your eCommerce platform on your own. But, you can accomplish this tedious task if you outsource eCommerce catalog management services.

Here’s why:

Quality Maintenance

With around 120 million registered products on Amazon alone, it can be hard to compete with other retailers. So, you need to keep a consistent quality for your products and that too across several channels.

If you plan on doing it yourself, you might end up with product content that has wrong descriptions, information, spelling mistakes, etc. Hiring a reliable eCommerce product catalog management team for quality maintenance ensures that your product descriptions, data, and attributes are top-notch.

Furthermore, if you are managing the data with software like Excel, then managing your product catalog will become time-consuming. Even if you end up with a small team of employees to manage entering data on Excel sheets, etc., it would not be productive in the long run. As a result, you end up with wastage of time and money.

An excellent product management service indexes your catalog through cutting-edge tools for hassle-free data management. Besides, professionals will have a faster turnaround time to give you updates on your eCommerce catalog.

Constant Updates For eCommerce Catalog Management

Ecommerce websites need to refurbish their product lists regularly to maintain quality and variety. That prompts you to make an effort to update your product catalog to suit the requirements of your customer base.

Jeopardizing your online reputation could break your business for good. Instead of relying on an inexperienced team, you must choose professionals for this work.Such experts are always monitoring the product data and updating it consistently for keeping you in the eCommerce market at all times.

Outsourcing will let you have the time to focus on the expansion of your venture by targeting other departments, such as customer relations, branding, operations, and marketing. That way, you can reach out to more people, create new customers, and give your eCommerce business a boost in sales.

Product Catalog Management Via Multiple Channels

If you are targeting more than one eCommerce platform for your products, then you can unquestionably imagine the work pressure. Simultaneous cataloging of all the products in high quality is a challenge for sure.

Furthermore, each eCommerce channel will have its criteria that need to be abode. If you miss a certain point while doing it yourself, you might lose a valuable customer instantly. And, the chances of the client revisiting your eCommerce page is also limited.

The confusing rules and specifications of multiple platforms can make it frustrating for you to do eCommerce product catalog management on your own. As a result, you might lose your reputation too.

Moreover, CNBC states that nine out of ten customers will always compare the same product on multiple eCommerce platforms. That makes it obligatory for you to have an omnichannel presence.

With expert product management services, you have a reliable setup for inputting precise and eligible details for your eCommerce catalog on several channels at once. That way, you save time and energy for managing your products.

Appropriate Supplier Data

You might be working as a reseller, which makes it significant that you publish the seller’s data correctly. Adding error-free content to your eCommerce page is a necessity, as you do not want to lose a valuable client.

Some suppliers do not have complete information listed for their products. Moreover, you might even find spelling errors in their provided information. As a reseller, you will have to correct and complete the product data to maintain your standard on the eCommerce platforms.

If the task is lengthy, then you will need to take help from a reliable team to revamp the supplier data for you. Additionally, such experts will research incomplete product data for helping you maintain your standards online.

Centralization

Ecommerce product catalog management services streamline the workload by centralizing the process. They have specific tools that manage the product information to give you a productive approach.

As a retailer, you might not be able to spare your valuable time on finding products, registering them, adding descriptions, comparing with competitor’s data, etc.

Moreover, such tasks cannot rely on amateur team members. What you need is a professional team that unifies the responsibilities to give you consistent outputs without wasting your time. 

Such a team will have the right way of updating you at all times so that you have a strong presence on eCommerce platforms, both internally and externally. As a result, you save a ton of costs on product management, services, workforce, etc.

Final Thoughts

Outsourcing eCommerce catalog management services give you many privileges that an amateur team of handlers cannot. After all, it is your reputation that is on the line.

Contact Vserve Ebusiness Solutions to outsource reliable ecommerce product catalog management services today!

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vservesolution January 24, 2020 0 Comments

Why Catalog Management in eCommerce is Important?

In today’s retail world, the importance of incorporating and utilizing a reliable eCommerce catalog management cannot be over-emphasized. As you probably battle your way to turning your store into a raging success, a well detailed and structured product catalog management might just be all you need to attain victory.

And why is this so?

By having an effective product catalog management that caters to the distribution of adequate information for your customer’s different chosen products, you can unlock doors to many seeming opportunities and constantly keep yourself afloat of the market competition.

As a case study, in an article published in Harvard Business Review in 2016, a yearly cost of poor quality data in the US alone amounts to $3.1 trillion. That’s the extent to which poor data can damage business revenue. But the good news is that you can avoid such fate.

The more reason why, in this article, we will be discussing the importance of having an effective eCommerce catalog management. And in addition, how to outsource catalog management service.

But before we dive in yet, let’s quickly zoom in and take a look at some of the challenges often faced in the process of executing an effective eCommerce catalog management.

Challenges of eCommerce Catalog Management

The challenges in eCommerce catalog management can be enormous, for many different reasons:

  1. In eCommerce catalog management, it is very easy for your product data to get messy and inconsistent especially if you are a multi-channel seller.
  2. You can decide to settle for sub-par product information if your catalog management system is not properly outlined, a result which can tell on your sales and customer satisfaction.
  3. Having the need to update your products constantly can pose a serious challenge if you are operating on multiple channels.
  4. In eCommerce catalog management, you will have to deal with variations and misspellings in supplier data. Because suppliers have little or no regard for effective catalog management.
  5. Also, the size of the catalog with respect to the number of products and SKU’s
  6. The freshness of data: how recent is your data? Data is good but only if it is recent.

The Importance of eCommerce Catalog Management

Maintaining an efficient eCommerce catalog management is key in building up your business. In fact, it is the most fundamental aspect of a retail enterprise. If you can commit the time, the effort, and the resources required to properly manage your product catalog, in the end, you will be glad you did.

Below are some of the reasons why we think eCommerce Catalog Management is so important:

Omni-channel Experience

Product Catalog serves as a building block of omnichannel strategy. Consistent catalog management system across different channels helps your customers to establish a strong connection with your products. Therefore, they can easily recognize your fingerprints in the product listing without having to check for the seller info. Going in-between channels like this, will strengthen your overall omnichannel experience and helps boost your strategy.

Improve customer experience

In a survey conducted among online adults site in the US, 30% of them said they would consider buying a product from a totally unknown retailer that has detailed product information than one that doesn’t. This clearly affirms that good customer experience is key in a retail business. By creating and imbibing a rich and detailed product information service that is readily available, easy-to-find, and user-friendly, you can be sure of beating your competitors hands down.

Create rich and consistent product information

One of the goodies of product catalog management is that you get to maintain rich and consistent information all across your sales channels. With access to quality data, you would have conquered inconsistency in spellings and information gathering which happens to be a common plague in product listing. Also, sooner or later, you would have had product information that is fully-attribute to you.

Improve business growth

There is no denying the fact that product catalog management helps create a solid foundation for business enlargement. When you have a brilliant eCommerce catalog management strategy, you can easily expand your business and dominate the market. As a matter of fact, with a proper structure in place, you can easily add extra SKUs without feeling overwhelmed or consumed.

How to outsource catalog management service?

Competition becomes rife across many different retailers. So, there is a need to fast-track the pace in which eCommerce catalog management is being created. To do this, you need an extra pair of hands and that’s why Vserve Solution is your go-to service. At Vserve Ebusiness Solution, we do the grunt work so that you can do the great work you’ve always nursed. We can help you wow your customers at a price that isn’t above your chest. By partnering with Vserve Solution, you are on your way to having an unmatched and unbeatable catalog management record.

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What are the Good Practices in eCommerce Catalog Management

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vservesolution January 11, 2020 0 Comments

What are the Good Practices in eCommerce Catalog Management

When it comes to providing a delightful online shopping experience, it’s important to understand the art of eCommerce catalog management.

Yes – we said it. Catalog management is like an art where you have to be thoughtful and customer-centric to deliver comprehensive and accurate product information.

When done right, it can help you emerge as a credible brand and boost your sales.

The What’s and Why’s of Catalog Management

Catalog management is a dynamic process where the products are managed in a standard format to ensure high-quality and consistent data across different sales channels.

An eCommerce catalog offers product names, price, supplier information, descriptions, hierarchy and other related details. Within those categories, other details can be organized. For instance, a garment merchant can add details like sleeve length, neckline, pattern, color, style and fit need to help customers find the correct and desired product.

While developing a marketplace model, the success of your eCommerce relies on the quality and functional power of your product catalog management.

If you are a multi-vendor marketplace businessman, you should ensure having a customer-ready, consistent and rich product information on your e-store. It is a must to develop a genuine omnichannel experience for your customers.

Let’s look at some good practices to ensure a successful eCommerce catalog management for your eCommerce business:

Good Practices in eCommerce Catalog Management

SEO-Friendliness

In the present scenario, there’s fierce competition in the eCommerce marketplace. This makes it necessary to handle catalog management in eCommerce in a manner that constantly keeps your business ahead of the competition.

In other words, the products or items copies should be user-friendly, attractive, searchable and grammatically correct to improve customer experience. Your Google-friendly website will help you top the SERP and divert more organic traffic.

Product Information Enrichment

Information is the most important factor in the success of any product. It is like a competitive advantage and a tremendous sales asset for retailers who focus on improving the quality of that information. What seems to be general, required steps such as adding using high-resolution images, product videos, and writing high-quality descriptions are normally overlooked while extending the eCommerce space.

An effective and useful product information system is not just about meeting such standards but using tools and processes to make them more effective and efficient. In a nutshell, if you have a properly optimized eCommerce catalog management will boost your sales.

Deploy Product Information Management System (PIMS)

Implementing Product Information Management System (PIMS) is a good deal to simplify your eCommerce catalog management. The PIMS prevents the issues of handling multiple spreadsheets at a single time across different departments.

It also helps one to enlist, manage and centralize their products on multiple sales channels. Helping in resolving the issues in data quality, the PIMS helps retailers to standardize and customize the product information by utilizing various tools, hence, saving a lot of their time. You can also list the same product on different channels by using the PIMS.

Maintain Uniformity While Displaying Product-Related Information

Customers place an order from a website when the UI and navigation of the website are user-friendly. No customer will ever shop from a platform if irritates them or makes them go through so m.

To keep your users engaged, the product information on your website is uniform, well-written, accurate and placed perfectly. This will decrease the bounce rate of your website and help you fatten up your bottom line.

Say No to Plagiarism

Although sometimes it is just more comfortable to copy product data from other websites. Duplicate or plagiarized content will not get attention by search engines, which is you would not want to see happening. Such type of poor information presentation on your e-store can decrease the conversion rate and hurt your online visibility.

Replace the duplicate content with continual improvements and check your product pages and online store from your customer’s perspective to maximize benefits.

Define Structure of Your Website Smartly

If you have a big product catalog, using large menus is an ideal deal. However, it would not be more effective in results if you have limited or a small list of products you provide to your customers.

This is because categorizing the products list can stop your customers from checking and exploring new products in your basket or even find the products they might purchase. So, it is recommended to know your business size carefully. Once known, then it is easier to define the online catalog’s product categories in your e-store.

You should create parent categories along with different sub-categories to help your customers know about your products. Helping your users to use filters based on their needs like the style and product material is a great way to improve customer experience.

Final Words about eCommerce Catalog Management

Maintaining and organizing data is essential for your business success. Investing in eCommerce catalog management is an ideal step to provide an interactive and easy-to-access interface to your customers. Also, it is one of the vital aspects of improving sales.

To develop a functional and optimized eCommerce website, feel free to connect with our team. Vserve experts can help you with product catalog management services and other business process outsourcing solutions. To get details, contact us today!

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CCM – The Core of E-Procurement

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vservesolution January 3, 2020 0 Comments

Catalog Content Management (CCM) – The Core of E-Procurement

In today’s era, people often consider procurement as the inexplicable and highly advanced term of business. If you have not heard this term ever, you might consider this concept as complicated. However, you just need a basic knowledge to analyze the entire concept of procurement. One of the essential concepts of procurement is Catalog content management.

What catalog content management (CCM) actually is?

Catalog content management often termed as catalogue management. It signifies the appropriate solutions for industries to unite complete data into a particular source of reference for entire customers. As per the statement of Aberdeen Group, each e-procurement has been to establish on the base of content management.

Hence, if this base is not stable or partially complete, the remaining project would surely disintegrate. Even though the catalog content management is the foundation based on which the entire e-commerce systems have been designed and processed, the clarification barely emerged out of thin air.

Is master data management (MDM) better than catalog content management (CCM)?

Before the arrival of the Catalogue content management solutions (CCM), the MDM i.e., master data management was widely in use. Many reputable businesses make use of MDM to manage and organize their data into a single point orientation.

These tools were especially known for merging data by managing standards and eliminating duplicates. A predecessor to latest catalog management solutions, master data management assisted in all aspects. It covered the concept of how solutions handled a master source of organized data.

However, the benefits of CCM has no limit to finding the solutions for organizing data into a single unit. But, the same boost up this solution by providing advanced data formulation, customizing traits for data re-purposing and sharing, accessibility like the capability to open up an online store on the internet.

How can the users access the organized data through CCM?

Similar to its precursor Master data management, CCM is specially designed to serve the purpose. It enables the organizations to manage and describe the data of industries into a single source of reference. Those data are for users easy access from multiple latest devices and from desktop to mobile.

Business entities that are searching to influence an internal marketplace to accumulate their supplier’s details can easily do the same utilizing the catalogue content management software.  The SaaS application (CCM software) can turn out to be the best possible way for a business to always stay updated on the modern trader’s catalog content. In addition to this, the SaaS software also makes the enterprise capable to compare specifications, pricing, and accessibility across diverse traders.

Final Thoughts

This way catalog content management has proven effective enough in procurement as well as e-commerce platforms for the business entities and customers. For additional details, you can also contact us for free consultation.

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Why Catalog Management in eCommerce is Important?

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vservesolution November 20, 2019 0 Comments

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