Have you ever thought of using computer-generated imagery for eCommerce to communicate your products’ features, functions, and added value? Yes, we are talking about CGI content creation for boosting your online store conversions.
While there are plenty of eCommerce conversion rate optimization steps for you to implement, CGI services can take your campaign to the next level. Conversion is the most important metric you must watch to build your business and increase your revenue. But conversion doesn’t just happen – you have to optimize for it.
Using computer-generated imagery for eCommerce has emerged as an excellent tactic for increasing conversion rates. Visually, a business experiences 80% more conversions when quality videos are placed on a landing page. Customers who viewed a 3D image of the product are 25% more likely to buy.
This post discusses the effective ways of using CGI Services in your marketing campaigns to boost your online store conversions. Read on!
Use of Computer-Generated Imagery for eCommerce
Most advertisements you see on social media platforms like Facebook, YouTube, or Instagram are made using enhanced computer graphics nowadays. CGI and digital marketing have grown closer in the last couple of years.
Computer-generated imagery is a significant part of the movie industry. Those big-budget sci-fi movies you see are entirely shot using green screens with CGI in place. With things going online, business owners and marketers have started using this technology for marketing and selling their products and services. And it has proved to be quite fruitful.
With a 3D model of your product and CGI in place, you have a marketing recipe for success. You need to implement that recipe correctly. Here are five ways to increase your eCommerce conversion rates with animations, CGI, and 3D models:
#1 Rendered Video Animation
Video is the most commonly used format in content marketing these days. While infographics and blogs offer great help, videos play a vital role in influencing a customer’s buying decision. According to Adobe, 40% of customers state that viewing a video increases buying the product.
Moreover, Animoto states that 74% of millennials find videos beneficial when comparing products. Stats prove that 83% of video marketers rely on videos for lead generation. With technological advancement, most of the product videos you see today are fully or partially rendered in 3D.
Companies have used CGI Services in their marketing lifecycle, from automobiles to real estate, fashion, healthcare, and consumer electronics. The growing competition forces eCommerce marketers to think outside the box to stand out and deliver the target audience’s content.
#2 Scroll Sequence
Scroll sequence is a new concept in product videos. It is like a video you can play and rewind with a single touch or mouse scroll. Essentially, this CGI content creation tactic is used by real estate companies to give an immersive experience of the property they are marketing.
The scroll sequence is often paired with elements like links, buttons, text, and headings to create a comprehensive web experience. The best part is that this video content can be made using an existing marketing video. Then, you have to convert the video to an image sequence, transforming it into an immersive web presentation.
Tools like Scroll Sequence make it easy for marketers to showcase their products in a completely different yet interactive manner. This strategy can skyrocket your conversion and customer engagement.
#3 Embedded 3D Models
One of the best ways to increase customer engagement is to use 3D models of your product on your website or landing pages. You already know that people are skeptical about making an online purchase. This is because they need to feel the product and determine its build and quality physically. So, they rely on images and videos to make a purchase decision.
With a 3D model of your product, you can show your product from all angles. This gives the customers the confidence to make a bet on your product.
Juergen Schuster, CEO (of Garten und Freizeit), admits that though stylish and appealing, their products are large and need 3D visualization to present them in the best light. He reveals a massive uplift in conversion rates (up to 60%) on implementing the 3D visualization technology.
These solutions enable visitors to get hands-on experience with the product, allowing them to zoom in/out, rotate, and manipulate the model to get familiar with your product.
Nevertheless, when you are going with 3D models, you need to understand that they can compromise the overall optimization of your website. For instance, poor loading speed and maneuverability can be a concern. So, you need to design your eCommerce website accordingly.
#4 Augmented Reality
Marketing using augmented reality (AR) has become an emerging trend that allows eCommerce companies and marketers to give customers unique experiences with the convenience of tapping into their smartphones and tablets.
IKEA has been one of the earliest and successful adopters of this 3D and AR technology. In 2017, IKEA introduced an app that allows users to place the true-to-scale 3D models of the furniture in their homes before purchasing, virtually. As a result, the company saw an increase in online sales up to 42% and global annual revenue of $40 billion in 2019.
However, you may have a very limited target audience if you are going with this marketing strategy. For example, you may be limited to targeting mobile users because not many desktop devices can display AR.
#5 Rendered Images
eCommerce marketers have been using 3D product renderings to make the impossible a reality. 3D product rendering is the process of using rendering tools for generating 3-dimensional photorealistic images. Rendered images are precise, photorealistic, and give you complete control over every aspect of the digital asset. Therefore, they are perfectly suited for your marketing needs.
With Vserve CGI Services, hard-to-photograph products like industrial instruments, home decor, and medical devices, among others, can be easily displayed the way you want them to be. The best part is that CGI content creation tactics like 3D image rendering are far more versatile and cost-effective than product photography.
Most importantly, you can always repurpose and update 3D images whenever possible. In short, you can create the impossible, whether in a particular environment in which you want to display your products or even other objects.
With 3D-rendered images, you don’t have to break the bank by setting up expensive and wasteful sets. These photorealistic visual creations allow you to develop product images quicker and more efficiently than ever.
Conclusion
CGI content creation can become a treasure trove for eCommerce companies and marketers to showcase their products in ways they want. CGI Services are gaining prominence in digital marketing, with more and more brands utilizing the service for different marketing approaches. It is all about hitting the right spot.
At Vserve, our specialist CGI team will work on the product imagery listed on your eCommerce site and add commercial value to them. We first generate a unique product structure for your chosen product line; following this, we swiftly create variants. Whether it is a complex or simple product, we can work on them with precision.
