The Impact of Product Data Enhancement in Improving Marketplace Conversion rates
Maintaining an eCommerce business is tough; it can become even more daunting when you expand to marketplaces. The key to generating great customer engagement and conversion is through efficient product data enhancement.
Product data enrichment is imperative to increase your marketplace conversion rates. It helps you gain maximum value from your data and ensure that it is organized and useful for your visitors. Moreover, it dramatically enhances your businesses’ ability to engage consumers, eventually increasing your chances of conversion.
Let’s look further into how fine-tuning the key product elements will significantly enhance your performance on marketplaces such as Amazon or eBay.
Product copy enhancement
It has been found that approximately 43% of online consumers have said that one of the top reasons for purchasing from a particular marketplace is product information. A succinct and informative product description will inform the consumers about your products and keep them engaged.
For Amazon specifically, you can use Amazon A+ content which helps you rank better on the search engine and provide your customers with information in a creative and easily readable format. When describing the product, you may want to include some key features indicated in the bulleted list.
Stay relevant to stay ahead! Make use of the seasonal time to sell your products more effectively. The key is to imbibe the festive spirit in your products to make a difference to your customers. It instantly resonates with your consumers when you can depict how your products can be a wonderful value-addition during a particular season/festival.
For example, you can modify the marketing message according to different seasons if you sell plastic cups and paper plates. When it is summer, you can target it for parties and college audiences; alternatively, you can showcase them as suitable for winter fetes and outdoor Christmas events when it is winter. Thus, churn out as much information as you can from your products to sell them creatively.
Customer reviews play a pivotal role in determining whether your potential buyer will go through with the purchase or abandon their cart. 56% of online shoppers always check the reviews before purchasing a product. This necessitates you to follow some best practices while dealing with feedback. Respond to negative feedback promptly and authentically. Additionally, use the feedback from positive and negative reviews to learn where you can improve.
Images and other digital assets can increase your customer attention, trust, and urge to buy. Adding the product images is a self-explanatory way to give customers more information on products.
You can adapt how the images would look based on your needs. If you are launching a new product variant and want to help customers understand how it would look, you can showcase open packaging.
3D Visuals have the potential to engage and drive the user’s emotions effectively. In the case of interactive visuals, users can embrace the aesthetics and holistic product view, which profoundly impact their decisions.
If you want to implement design strategies that go beyond static images, opt for 3D images that are innovative and interactive. 3D images are perfect to showcase your products in the most realistic way possible and for your customers to visualize how it would feel if they use those products. They can also interact and view the products from different angles with the help of the 3D feature.
Improving and working on various aspects of your marketplace, such as content, image, and data, you will see significant results in your conversion rates.
Vserve Solutions help e-commerce start-ups and enterprises to gain a competitive advantage by enriching e-commerce product data. We deliver well-structured and presentable data that can influence the customers’ buying decision and increase the revenue. Moreover, if you are a small eCommerce business planning to outsource your data enrichment needs, we can help save your time and money up to 60%