Your customers can be led through your sales funnel with the help of a compelling product description. Your store will be more likely to convert casual browsers if you add some creativity and highlight the benefits of your product in the product description.
When writing product descriptions, the majority of business owners, however, make the error of simply describing their product. Due to people’s inability to comprehend a product’s unique value proposition or how it provides a solution to a frustrating problem, this leads to lower conversion rates.
Learn how to write product and service descriptions that sell in this article, where you’ll also find advice on hiring a writer, examples of successful product descriptions, and a template you can use to write your own.
Understanding Product Description
A product description is a copy that informs a customer of the features and advantages of a product. The objective of the product description is to give the customer enough details to make them feel compelled to buy the product immediately.
You must develop your persuasive writing skills to write compelling product descriptions. Additionally, you must respond to any queries that a client may have, including:
- What issue does your solution address?
- How will using your product benefit me?
- What distinguishes your goods from those sold elsewhere?
These questions must be addressed in your succinct description in a way that is simple to read.
What to Consider When Writing a Good Product Description?
Your product overview should contain accurate and up-front information. It is misleading to claim that a product is free when it is not. It won’t work to trick people into liking your product if you claim it is of the highest quality when there are numerous complaints about its quality.
For instance, you can mention in your copy that the material is thinner than expected without significantly harming sales. It gives customers an accurate idea of what to expect from the product before they buy it. On summer days, your customers might even favor lighter fabrics.
Being sincere doesn’t mean listing all of your product’s shortcomings; instead, it means emphasizing its benefits. Is the product’s design what sells it? When describing the product, highlight how it looks.
Additionally, you should use words like you to include your customer in the product description. Assist your customers in visualizing using your product. Include them in the narrative of your product.
You can make your product description stand out by keeping it informal. Instead of writing a thesis, you should write an alluring description that will attract customers. Use contractions like you’re, you’d, who’d, etc., when writing.
Top 4 Product Descriptions Examples
1. ModCloth
A great example of a product description is ModCloth. The product and service description is succinct and to the point with only two sentences. There are scannable bullet points in the product details. The customer is complimented in the first sentence of the product description by referring to their “glimmering charisma,” but the complement is connected to the “glorious glimmering” of the bolero. About the product, the second sentence again praises the customer. Pay close attention to the copy’s language. Positive descriptors like “delighted,” “delicate,” “magnificence,” “radiance,” “gloriously,” and “glimmers” are used to draw the reader’s attention.
2. Tipsy Elves
Tipsy Elves is an excellent example of highlighting the product’s advantages in the development and service description. For those looking for an outfit for the Fourth of July, their problem is solved as it mentions that this outfit is ideal for it in their succinct two-sentence description, which also says that this jumpsuit is perfect for “lazy days on the couch, USA events, and hitting the slopes.” Take note of how the word “freedom,” a term generally associated with American pride products and is a positive one, appears first in the copy. Their product information isn’t straightforward to scan. However, they highlight the advantages of some of their features, such as the fact that the fabric is thinner for “year-round wear.”
3. Chubbies
A creative product and service description would be something like Chubbies. Due to their minty green color, the shorts in the picture above are known as “The Mojitos.” Although their product picture doesn’t include a mojito, which would probably go well with their opening description, they continue the mojito theme in their opening description. They list advantages alongside product features like “keep you oh-so-comfortable.”
4. Naked Wines
With three bulleted points, Naked Wines keeps its product and service description scannable. The creative use of check marks in their bullet points aids customers in associating the wine favorably. With phrases like “who’d thought it,” the writing is informal. They also establish brand trust by saying, “91% of you would happily repurchase it!” Pay close attention to terms like “ripe,” “peppery undertones,” “lashings of oak,” “scrumptious,” and “silky finish” that are used to describe the wine.
Product Description Template
Writing product and service descriptions can be done in various ways. You can use this short product description template when writing your copy if you’re ever stuck on a format.
3-Step Product Description Template
- Compliment the customer.
- Mention the product benefit.
- Make a straightforward suggestion.
If you sell unicorn brushes, for instance, you might use the following product and service description example:
You stand out as this unicorn brush does. For simple cleaning, these brushes are made with synthetic bristles. Combine this set with our mermaid brushes for a complete set of distinctive makeup brushes.
You might use the following product and service description sample if you’re selling dresses:
This bootylicious evening dress is the best thing that you can wear to accentuate your curves. This dress, made of stretchy spandex, will hug your body in all the right places while emphasizing your silhouette. You can complete your look to help you look flawless with a straightforward pair of black pumps.
Where to Find Writers for Product Descriptions?
Have trouble understanding how to create product descriptions that convert? You might want to hire a product description writer if English isn’t your first language.
It takes time to find a great writer. To find competent product and service description writers, try Vserve Solution. At Vserve, we craft detailed, imaginative, and SEO-friendly product descriptions. Every single product copy is original and freshly written to captivate the audience and influence them to make a purchase. Our reports are strategic, purposeful, and fact-filled rather than just fanciful.
How to Create a Product Description That Will Engage and Excite Buyers
It will take some experimentation and creativity to master your product descriptions. Test our product and service description template without hesitation to help you format your report better. Writing product descriptions that sell requires some experimentation, but with perseverance, you might one day appear in this article as an example of a product and service description.
Here are the procedures for creating an excellent product description, in brief:
- Create a unique report.
- Make sure the product and service description can be easily scanned.
- Adapt the copy to your target audience.
- Make your product and service description better.
- Describe the product through a story.
- Split-test the copy of your product.
- Check your product description’s spelling.
- Include minute particulars like product specifications and dimensions.
A combination of innovation, creativity, and hardworking minds is needed to stay at the top of search results and convert customers.
By hiring Vserve Solution for product description writing services, you can use their experience to plan and carry out a wide range of eCommerce initiatives that maximize performance while remaining reasonably priced.
