Chatbots are competing against live ecommerce chat support services. In some circumstances, they can assist you in lowering customer service costs by as much as 30%.
However, this does not imply that they are essential or so vital that they will replace human connections. In actuality, many customers claim that they prefer humans to robots.
In a recent survey, about 50% of participants from the UK and about 40% of participants from the US stated they preferred speaking with live ecommerce chat support.
Given the contradicting statistics, it can be challenging to decide which side to support—using bots to provide fantastic service, perhaps? Or are people? When is it advisable to utilize a chatbot versus live ecommerce chat support?
When Is a Chatbot Useful?
More and more companies are using chatbots, and this trend doesn’t seem to be going away anytime soon.
80% of brands want chatbots on their websites by 2020. In the following situations, a chatbot can (and should) be used as a tool:
Being a Sales Channel
Contrary to popular belief, chatbots can be excellent sales channels. Even when you and your agents are offline, they can still sell your products on your behalf since they never go offline.
Nobody considers driving down the story anymore with the rise of e-commerce behemoths like Amazon or delivery services like Postmates, to mention a few. Everything is currently at your disposal.
Many e-commerce companies, including H&M, offer things via chatbots. Chatbots can sell products tailored to each customer’s needs by remembering their responses and customizing their answers accordingly.
Even though you are technically speaking to a bot, an AI, the connection feels more humanized because of the tailored product recommendations. Chatbots can assist you in providing ecommerce customer service when your personnel is unavailable or overworked.
When Your Agents Are Overworked or Offline
Your chatbot is optional to be active at all times. When your agents are unavailable or when they are swamped with pressing questions, you can program your bot to go online.
Support staff members can only speak to one individual at a time and handle only a certain number of daily tickets. A robot doesn’t get weary or feel anxious, even though humans do.
Additionally, it can assist numerous customers at once, which is excellent for enhancing user experience. Whether your crew is in the office or not, you can be confident that any customer who contacts you will get an immediate answer if you use a chatbot.
Also, chatbots can help users access self-service content by filtering and navigating through frequently asked queries.
By identifying specific related keywords or phrases, bots can swiftly point visitors to technical material on your website.
A prime example is Freddy, the omnichannel AI-powered bot from Freshdesk. It continuously picks up new information on how to present self-service content from agents and published guides.
You can even use it to compile contact details that sales representatives might use to follow up with clients later.
To Expedite Onboarding
There is a slight learning curve when most things are first learned.
For instance, if they have received training and have had a chance to practice by handling a few cases, recently hired support agents will only have some skills required to give good help.
When it comes to your personnel, this is a continuous process. You will always have people working for your business, whether recent hires or seasoned agents.
Additionally, these “new” or “old” personnel will have varying levels of prior professional experience, impacting the quantity of training needed.
The final word? Each employee’s onboarding will take a significant amount of your time and money.
Depending on whether an employee’s pay was low, average, or high, replacing them can cost anywhere from 30% to 400% of their annual wage.
Additionally, once the correct person has fully mastered the nuances of the work, they will be ramped up to peak productivity once you ultimately recruit them.
These problems can be resolved using chatbots.
You won’t have to spend any time or money looking for a replacement bot, and you won’t have to worry about your bot quitting! Lastly, no training is necessary once you’ve made all of your bot settings.
Continue reading to learn when to use human customer care representatives rather than replace your complete workforce with automated ones.
When Should I Use a Live Ecommerce Chat Support?
Chatbots are intelligent, cutting-edge tools. However, human service providers are still needed.
83% of consumers claim that when resolving ecommerce customer service concerns, they prefer human interaction to digital means.
You can (and should) rely on human ecommerce customer service representatives for the following situations:
For Hard and Technical Problems
Most chatbots can’t improvise in tricky situations since they rely on a small database.
Therefore, when someone attempts to resolve a complicated technical problem, your bot may simply keep giving the same response without actually offering helpful assistance.
Customers will be angry as a result. Additionally, bots cannot frequently recognize displeasure and, even when they do, are unprepared to deal with it.
Because of this, consumer-facing bots may significantly impact the whole ecommerce customer service experience.
Customers will desire the secure, thorough, and undivided attention that a one-on-one chat with a human agent will deliver, whether they want to conduct transactions online or when they require a detailed answer to a challenging question.
Because of this, it’s crucial to have employees available to handle angry or slightly difficult consumer situations.
Reviewing and Recording Product Damage
A chatbot simply cannot perform several tasks.
Chatbots cannot sort through various product damage tickets and decide whether or not to grant a consumer a refund.
Only skilled agents can do this task; they can record product faults, examine them, and decide whether to issue refunds to clients who received faulty or damaged goods.
Dealing With Angry Clients
No matter what business you’re in or how fantastic your services and interests are, some of your clients will be upset.
Additionally, a bad customer experience can do an alarming amount of damage to your business.
More than 60% of consumers believe that a company’s reputation for providing excellent ecommerce customer service is crucial when determining whether or not to purchase from them.
Therefore, unfavorable reviews of your company may deter potential customers.
On the other hand, exceptional ecommerce customer service may convert a dissatisfied client into a devoted one.
Only a live ecommerce chat support can recognize when a consumer is upset and defuse the situation by empathizing with them and providing a workable solution; chatbots lack emotional intelligence.
Which option offers the most excellent customer service now that you know some of the benefits and drawbacks of chatbots and live ecommerce chat support services?
Humans and Chatbots Should Collaborate
There is no clear winner when comparing chatbots and natural agents. A human agent might serve you better in some circumstances, while a chatbot can easily do some jobs.
The optimum option is for humans and chatbots to collaborate, offering you an impenetrable support plan that covers all potential gaps.
You may combine chatbots and live ecommerce chat support to provide access to all support requests from a single dashboard.
Your staff and chatbots won’t ever miss a beat by consolidating all service channels in one location.
It appears that chatbots and live customer care are at odds. Some claim they prefer to interact with a robot, while others claim to speak to a natural person.
Which one is, therefore, superior? The quick answer is that both are essential for a successful customer service strategy.
Use Vserve live chat support services to ensure you can assist your consumers throughout their buying experience and deliver a first-rate experience.
Whether it’s a technical or non-technical question, let Vserve handle discussions on your behalf promptly and efficiently. Our service offers a wide range of customized ecommerce chat support services to increase client happiness and the value of your business.