The idea of selling your products in a new market can be intimidating, and managing different marketplaces altogether can be an overwhelming process. Businesses may have to consider various things while selling products through marketplaces, and valuing each of these is important for the success of your business. With so much to manage, eCommerce marketplaces management can be difficult for the business owners as they also have to focus on other aspects of the business. Hence, it can be beneficial for businesses to outsource marketplace management to professional eCommerce marketplace service providers.
Why should you outsource eCommerce marketplace management?
Outsourcing your eCommerce marketplace management can help businesses attain their goals effectively. Businesses not only save time and resources but also benefit from professional expertise. Here are 10 reasons why outsourcing is beneficial for your business:
Focus on your core business processes
Outsourcing marketplace management will provide business owners and managers some time that they can utilize in focusing on the core processes of the business. Without having to handle eCommerce marketplace management, business owners can direct their focus towards what matters inside the business. You can also utilize this free time and energy on building the brand, investing in the research and development process, and providing better services to your customers.
Reduce labor cost
Reducing cost is the most important reason why businesses prefer outsourcing. Outsourcing eCommerce marketplace management will help you save money as you can outsource your processes to professionals at reduced labor costs. When you hire a person for full time, you not only have to pay for their salaries but bear other costs, including government benefits for each employee. Additional costs associated with hiring include providing required equipment and the cost of onboarding new hires. When you outsource eCommerce management to a professional service provider, you can convert fixed costs into variable costs and save a significant amount of money.
Access to skilled resources
When you choose to outsource, you don’t have to worry about investing in training your staff. It enables businesses to gain access to skilled resources and technology that the remote worker is already equipped with. By outsourcing the eCommerce marketplace management process to talented professionals, your business can avail the services of a skilled mindset that can help you stand ahead of the competition. The remote worker or service provider you choose to hire for outsourcing your services would most probably have the right training and experience to perform the required tasks. You don’t have to invest in training your employees in that particular skill set.
Managed risk
Risk management is another important reason why businesses prefer to outsource the eCommerce marketplace management process. Online marketplace solutions providers understand how to manage the changing markets, competition, financial conditions, technologies, and government regulations. With their expertise and knowledge of the marketplace industry, they know how to manage risks, especially in regard to compliance and security. They understand how they can avoid risks that may arise in their area of expertise. Furthermore, outsourcing the task provides continuity to your business while reducing the risk of substandard performance from unskilled employees.
Increased efficiency
When you outsource eCommerce marketplace management to an outsourcing partner, they bring years of experience in the field and their expertise in delivering quality work with them. Hence, using their knowledge and experience in the domain, they can provide increased productivity and efficiency in handling marketplace management helping your business succeed in the growing competition. By outsourcing the process to professional remote workers, you can enjoy increased efficiency, and your team can focus on their tasks.
Maintain operational control
Hiring an in-house team to manage eCommerce marketplaces can lead to an increase in operational costs for your business. When you hire an outsourcing agency to handle all the tasks related to the eCommerce marketplace, you can maintain operational cost and control within the company. Marketplace management may require the skills of more than one professional, such as content writers, graphics designers, marketplace managers, listing optimization specialists, inventory management specialists, and more. When you outsource eCommerce marketplace solutions to a professional agency, all these tasks will be handled by their team of professionals, and the business can reduce operational costs and improve control over operations.
Expertise
As already mentioned above, eCommerce marketplace management will require expertise in several different areas, including graphics designing, listing optimization, content writing, keyword research, competitor analysis, and order and inventory management. When you hire an outsourcing agency to handle marketplace management, you hire a team of professionals skilled in these areas and can handle all these professionally. You will have peace of mind knowing that marketplace management is handled by professionals with expertise in all these fields.
Staffing flexibility
Outsourcing allows businesses to bring in additional resources when there is increased demand. With an increase in product sales due to sudden demand rise in the market, businesses may feel a need to expand their marketplace management team for a short time. Outsourcing may benefit businesses to meet the cyclic staffing needs and provide better staffing flexibility. Additionally, due to uncertainty in the global economy, your business may choose to downsize quickly, but it can be difficult due to labor laws and employee lawsuits. Businesses can avoid this risk and add more flexibility to their staffing requirements by choosing to outsource marketplace management.
Saving on infrastructure and technology
When you outsource eCommerce marketplace solutions, you eliminate the need for investing in the latest technology and infrastructure as the outsourcing company will handle all the responsibility of the business process and develop the required infrastructure for the same. You will not have to worry about investing in infrastructure and technological tools that your staff may require to perform tasks as the outsourcing agency will already be equipped with the right technology and tools they need to manage the eCommerce marketplace efficiently. Hence, your business can save on infrastructure and technological requirements by outsourcing.
Access to resources not available internally
Every company has limited amounts of resources available to them. There may be several instances when a company is low on internal resources, which may hamper your business processes. Thus, by outsourcing marketplace management, you can gain access to resources that your business may not be able to get access to. Outsourcing marketplace management will help you save some resources for your business that you may utilize to develop other aspects of your business and provide better services to your customers.
What can an eCommerce marketplace management service provider offer?
Vendor Registration and Marketplace Setup
Registering your business and setting up a marketplace is the first step to managing an eCommerce marketplace. The services of a marketplace service provider start right from registering the vendors on the marketplace and setting up the marketplace.
Product Cataloguing and Listing
It is the most crucial part of marketplace management. It involves creating a product catalog for your business that specifies important details of each product. Listing products on a marketplace provides your online store with more visibility.
Product Description Writing
Product description is a content piece that describes your product in detail. Product description writers create engaging and informative product descriptions that focus on product features, include targeted keywords, and are search engine friendly.
Product Image Editing Services
: An image is worth a thousand words. The product image can provide better detail to your customers. Online marketplace solutions providers can edit and enhance your product images and make them more compelling and detailed with the optimal file size so your product page can load quickly.
Order Management Services
: Selling your products on various eCommerce marketplaces requires tireless efforts to manage your customers’ orders and follow the promises made in the product listing. A reliable eCommerce marketplace management service will help you manage your orders and improve sales ranking to boost your profits from the marketplace.
Marketplace Competitor Price Tracking
: In this competitive world, it is important to keep an eye on the prices of your competitors’ products. When multiple competitors sell the same product, regularly tracking the prices of each competitor can be difficult. When you outsource marketplace management, the service provider will use the right tools to monitor the competitors’ prices.
Do you want to register your business on eCommerce websites and sell your products on Amazon, eBay, Newegg, Walmart, Rakuten, Etsy, and other eCommerce marketplaces? Are you looking for eCommerce marketplace service providers who can handle your business online on these marketplaces?
We at VServe are here to help you as we offer quality eCommerce marketplace solutions to help businesses sell their products online on major eCommerce websites. We offer specialized eCommerce marketplace management services, including vendor registration, marketplace setup, product listing, product description writing, competitor analysis, and order management.
