1.Complex check-out process
According to data released by CXL, the average bounce rate for an ecommerce website is between 20 and 45%. A bounce rate lower than 20% is actually considered to be a rare and exceptional feat! One of the prime reasons why bounce rate is so high is because you could not succeed in convincing your customer to make a purchase despite landing on your product page. And that could be because of a complicated check-out process.
If your customer finds the checkout process on your store to be time consuming or complex i.e., you force the customer to sign up, create an account or give out more information than necessary, they are bound to lose interest. Think of it as an ecommerce suicide!
How can you fix it though? Well, that’s simple. By availing our custom ecommerce store development services, you can streamline the checkout process for your shoppers. Our custom ecommerce store development services create a minimal, one-page that makes it easier for shoppers to go from ‘add to cart’ to ‘order confirmed.’
2.Poor navigation & UI
Think about it yourself. If you step into a shopper’s shoes and come across an ecommerce store that has either insufficient product categories for its huge inventory; or has a maze-like structure where customers have to navigate through to find the simplest of things, won’t you be annoyed? It’s one of those details that might seem small but can actually make a huge difference in a shopper’s experience.
To fix the navigation issues of your site, taking help of our custom ecommerce store development services might be a wise idea. Our in-house experts are well aware of the best ecommerce navigation practices and can help you implement the same on your store.
For example, our custom ecommerce store development services can ensure that your store’s parent categories are easy to spot and have the necessary keywords people look for when shopping from your store. We’ll also add relevant subcategories instead of stuffing them mindlessly to simplify navigation. You can also count on us to include categories for new arrivals and have an overall easy UI that is both responsive and familiar to customers.
3.Lack of a search bar
With a market value expected to reach the gargantuan mark of $4.89 trillion in 2021, it’s safe to assume that shoppers know what they want when they get online with their purses open. Which brings us to the third common mistake ecommerce brands often make when designing their store – not having a search bar.
By omitting the search bar from your store’s UI, you make the simple process of finding exactly what a customer is looking for too complex. While you can argue you have filters, categories and subcategories on your store to help customers zero in on a product they want, the time taken to go about this way is likely to make them jump ship and shop from another store.
But fear not, our friend, as the fix is easy. By opting for our custom ecommerce store development services, you’ll get a wireframe for your store, which will have a search bar built-in. And mind you, not just any search bar. Our custom ecommerce store development services offer sophisticated search bar options complete with filters to refine the results that show up after a search. These filters include but are not limited to size, occasion, color, fabric etc.
Other online store mistakes you should avoid
Apart from the three errors listed above, there are a few more issues you must try to avoid if you want your customers to stay and make that purchase. Luckily, our custom ecommerce store development services can sort these out for you too. Let’s have a look –
- Giving inadequate product information – Your customers need to know exactly what they’re purchasing in terms of material, size, color and everything. Unlike in a physical store, here they cannot feel or try the product; so giving as much information as possible helps.
- Having a shady website design – Trust is the number one factor you need to inspire in the hearts of your consumers when they visit your ecommerce store. Be sure the design of your store is familiar and contemporary without any compromises or half-baked elements.
- Having an unresponsive design – These days, mobile is the preferred shopping medium. Hence, your store’s design should be mobile-friendly, responsive and seamless so shoppers have a fun and easy experience while browsing through your ecommerce store.
- Hidden contact info – Make sure your contact information is displayed upfront and in an easily accessible format. No one wants to buy from a store that doesn’t have any contact info. It does not inspire trust.
In the end, it might all seem a little overwhelming like a Game of Thrones episode that is just too much to take in one go. After all, you not only have to keep tabs of inventory, your earnings, and your team but also ensure it is up to the mark so it gets maximum conversions and maximum sales. But with us and our custom ecommerce store development services by your side, this GoT episode can easily turn into a Friends one because we’ll be there for you through every step of the way.
Want to know more about our custom ecommerce store development services? Get in touch with us! We’d love to hear from you. If you liked this blog and think it can be useful to your friends, be sure to like, comment and share it. Thank you!
