Consumers are increasingly shopping on their mobile phones; now more than ever, it has become necessary for eCommerce sites to have a responsive design for mobiles! In a study of 105 retailers by Digital Commerce 360 (2020), 46% of retailers outlined the importance of mobile-responsive eCommerce sites as a ‘must-have’ feature in improving conversion rates. Mobile-responsive features typically entail resized text, navigation, fewer product images, and layout.
Creating A Mobile-responsive eCommerce Site
To develop an eCommerce store that is mobile responsive, you must consider some essential factors to create a seamless user experience.
1.Adhering to the current UX/UI standards
A simple and appealing interface can make a huge difference in user response to your website. Some components to look into while creating your mobile eCommerce site include:
- Size of the hands
- Haptic feature
Pro tip: Offering additional features such as ‘Dark Mode’ for users will become a great bonus to enhance customer’s browsing experience.
2.Navigation with thumb
Customers enjoy a comfortable navigation experience while shopping. To enhance their surfing experience, make sure that your eCommerce store can be navigated with just their thumb or index fingers. In addition, pay attention to your website layout, spacing, and scrolling elements on your mobile site.
3.Visible placement of call-to-action (CTA)
Call-to-action buttons are crucial to boost user engagement and generate sales. The ‘Add-to-cart’ button must stand out. Studies have shown that placing CTAs below the fold results in greater conversion rates.
4.Guest cart checkout option
Allowing your potential customers to checkout as guests will encourage them to return to the app whenever they have time. Customers do not want to immediately sign up on a site every time they return. Giving them an option to choose guest checkout will help you reduce cart abandonment.
5.Custom search using the audio search
Customers enjoy the most user-friendly version of their favorite websites. If you provide an option for audio search, customers will be delighted to use this option for convenience. This unique function has not yet been implemented across all your competitors, so stay one step ahead and use the latest technological features on your site.
Although you may have created a site for mobile phones, it is also important that your site performs well across a diverse range of phones. Screen size is the diagonal measurement of physical displays. You can use the RWD approach to enable responsiveness by altering information, graphics, and symbols by percentages of the screen size. Screen size plays a vital role in making your eCommerce site mobile-responsive.
You should continually test the performance and speed of your website on your phone. For example, if a site takes longer than 3 seconds to load, then 53% of mobile customers will leave. You can begin with tools such as ‘Google Page Speed Insights’ and ‘Core Web Vitals’ to test your website speed.
8.Progressive Web Application (PWA)
Progressive web applications are responsive web applications created specifically for mobile devices. They have a quick-release time, bridge the communication gap between you and customers, and enhance your site’s performance.
9.Avoid stuffing your site with pop-up ads
While it may be tempting to add pop-up ads on your site, avoid this! They are completely intrusive and disrupt the user experience. In the short term, you may gain a few clicks and money through your ads, but in the longer run, you are going to lose potential customers.
10.Eliminate unnecessary features
Finally, for your online store development on mobile phones, you must review the overall site. In this process, eliminate all items that are not essential and can hamper a smoother user experience. From sidebars to pop-ups and lengthy content, review and make the necessary cuts to ensure your mobile site is smooth.
Thus, embarking on the process of creating a mobile-responsive eCommerce site can be daunting, yet considering the factors mentioned in this article, you can add value to your planning process. Once you strategize by including these factors, your implementation process will become much easier.
Vserve has a proven track record of helping our clients through this transition seamlessly. Helping them achieve their goals and sales, our team can help you create a profitable mobile responsive eCommerce site. From smartphones to laptops and tablets, your eStore will gain the benefit of swiftly reaching your world of the target audience. Call us to get your mobile-responsive eCommerce site built within 2 weeks.
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