Manufacturers and wholesalers are increasingly joining Business-to-Business eCommerce platforms such as Alibaba to get leads and connect with potential buyers. This means that most of the sales now begin and end online. This renders the need for product enhancement more critical than ever, which serves as a glowing advertisement for your product and helps business buyers to build trust in your company.
Keep reading to find out how to optimize your product page so that you can get sizable orders from business buyers.
Analyze the Ecommerce Product Pages
Spend a couple of minutes on the product page to assess different elements and figure out which ones need work. After all, the ultimate aim is to provide a good customer experience by product enhancement. For this reason, you have to start by understanding what you are giving your customers when they are on that product page.
So, check if the eCommerce product descriptions page:
- tells customers about the brand
- loads fast
- has a precise product page design to engage the customers at one go
- offers enough product description to let the customers purchase what they need
- has high-quality product images to present the product
- offers a great customer experience
- provides a compelling copy to attract the customers
When your product descriptions page does not tick any of the boxes given above, it is time to think about optimization.
Include More Information
Business to Business purchases usually take longer than Business to Customer purchases. It is primarily because multiple stakeholders need to be signed off on more money. This means that your product listing page needs to include all the relevant information that the decision-makers might want to see so that they can approve the purchase.
By not listing all the information upfront, buyers assume that your business does not offer what they are looking for and continue their hunt for a seller who meets their requirements. Be sure to invest time in adding every single detail regarding your product. This includes product features, sizes, pictures, and an overview of your company.
Optimize Your Product Name
Optimizing your product name for search engines should take precedence over everything else as it’s one of the essential parts of your product enhancement. Try to step in the buyer’s shoes and think about what they would type in the search bar, which would lead them to your product.
Next, try to include as much of this vital information as possible in the product title when you start on optimizing your product name. Include highly searched terminologies, such as ingredients and materials used to make your product.
As a case to point, a customer may search for “salt lamps,” but a business buyer who seeks to produce their salt lamps will have more knowledge on the subject and will run more targeted searches. Hence listing your salt lamp as a “Himalayan natural crystal salt lamp” will help you garner a more significant number of targeted leads.
Put in Your MOQ (Minimum Order Quantity)
Including the minimum number of units a buyer has to buy to qualify for an order is just as critical as the team’s price. Moreover, if you are offering a reduction in the overall price depends on the volume of the product ordered, including this information on the page. These discounts will convince your buyer to buy a larger quantity of your product. In addition, it is one of the essential aspects of product enhancement.
Upload Videos and Quality Product Images
Images and product videos are not just an inspiration for business buyers that push them to buy your product. They use these images and product videos to inspect the product in detail. You can boost the chances of a sale by including several product images from different angles. All the updated images should be with the highest photo quality possible. Buyers are also genuinely interested in looking at pictures of the source where the product is made. Be sure to include images of the place where your product gets manufactured.
Put Up Your Catalog Online
Business buyers do not just browse the products that are put up on your online storefront. They will also download the entire catalog your organization offers, as this facilitates them to understand your capabilities. This is immensely useful for many buyers who do not want the hassle of asking questions back and forth. If they see a couple of products that strike their fancy, they will be sure to reach out to you themselves to proceed with the purchase.
Improve, Repeat Your Product Enhancement
Every business has ample room for improvement as your customers and market are perpetually changing. The best way to respond to this change is by testing out parts of your product page to see if it impacts the overall performance. You can start with the product listing’s name. Play around with the different keywords and observe how this affects your leads and clicks on the product page. If there is a positive impact, you should keep repeating the process to boost your product’s performance further.
Get the Product Page Optimized for Mobile
There’s no denying that e-commerce or mobile commerce is showing faster growth than e-commerce in general. When the product pages aren’t mobile-friendly, you lose revenue, sales, and traffic. It leaves you with no choice but to optimize the product pages and website for mobile devices. A mobile-optimized product page helps you to:
- improve the complete customer experience
- let them buy anytime, anywhere
- ensure quicker checkouts with the digital wallets
Most eCommerce businesses these days have shopping apps for iOS and Android at the same time. Such mobile apps help offer a better user experience compared to mobile sites. If you have the budget, you can also get the experts to develop your shopping app further to boost page conversions.
A Clear and Precise Call-To-Action Is Mandatory
Another vital factor in helping to boost your eCommerce conversion is the call-to-action on the eCommerce product descriptions pages. Ensure that every product page has a clear call to action to make your product enhancement better. When you want the visitors to buy, ask them to buy. You need a clear and short CTA that tells visitors what to do next. Fancy CTAs are not necessary – just direct phrases like “buy now” or “add to cart” can get the job done.
Also, use colors that make the CTA button stand out on the product page instead of blending in the background. ASOS, the famous fashion brand, uses strong CTAs on all the product pages. Additionally, they let the customers mark items as “favorites” that they can come back to buy later.
Make the Best Use of Customer Ratings and Reviews
Product ratings and reviews help to build trust, and that increases conversions. These elements clarify any doubts that your potential customers may have about products. It helps them to make purchasing decisions.
Most shoppers like seeking advice and suggestions from others before buying any product. Thus, it is no surprise that 85% of customers trust online reviews and personal recommendations equally.
Shoppers usually check what other people have to say about the product. It helps them get a fair idea about whether the product is worth spending on or not. Thus, you need to display social proofs like testimonials and reviews on the product page. Your customers have to be encouraged to review the products.
In this regard, you can send them emails or text messages after purchase to request reviews.
At times, customers do not want to write a lengthy paragraph about the product. So, make it easier for them by asking them to leave just a quick rating of maybe five or ten stars. It is better not to make it mandatory to write. Any feedback has to be welcomed.
Apart from helping other potential buyers, these reviews let you understand what the customers love or hate about the product. Think of this as a significant opportunity to work on improving customer experience.
It is okay if the review isn’t good. There is nothing to worry about. A good mix of negative and positive reviews can help the customers believe that these are from real customers. But too many negative reviews are a red flag.
When customers leave negative reviews on a product page, make it a point to reach out to them and address their issues. Ask questions, listen to what they have to say, and help them with the things they need. As they are happier, you can ask them politely to edit the review. When you solve customer problems, you help to build credibility and loyalty.
Also, not everyone will have the time to go through reviews. You need to display the average of all ratings on the eCommerce product page for those customers. It will let them have a clear idea about the overall ratings of a product.
Know about the Things You Must Avoid
If you are not entirely familiar with the optimization of product pages, remember to avoid the following at least:
- Duplicate content
- Anonymous URL
- Unoriginal titles
- Unoptimized keywords
- No case studies, testimonials, or reviews
- Poor and generic product descriptions lacking sufficient information
- Improper backlinks or zero internal linking
Start Your Product Enhancement Journey
To summarize, in the cutthroat e-commerce market of today, it is imperative that you perfectly optimize your product page for your audience. If you seek excellent product catalog management services, reach out to Vserve Solution. We excel at setting up and managing their clients’ eCommerce online stores and product catalogs.
